Ringing in the Holidays: New Year’s Eve Edition!

Blogrunner’s Note: This is the post which was scheduled to post on Wednesday, November 23rd. For some reason unbeknownst to us, it failed to post successfully—so we’re bringing it to your feeds today! And still in plenty of time for NYE, thankfully. Thank you for your forebearance.

As New Year’s Eve approaches, we authors can often be found meticulously scribing resolutions for becoming more active writers or more active in our book marketing in the coming year. Some of these resolutions are probably rehashed from last year’s list, resolutions that we just couldn’t seem to uphold. They are resolutions that have become Ghosts of New Year’s past, ever returning to haunt us and remind us of our floundering in hopes to try to inspire “real change” this time around.

2017 happy new year

Hopefully when you look back at 2016–presuming you aren’t actually the Scrooge–you will have done some great and productive things that can be built on in the year(s) to come. That’s one of the great things about New Year’s: it forces us to look ahead. It is a unique day–much like a birthday–that reminds one of the passing of time, and that another year of our lives has “just begun,” so to speak.

So with 2017 about to begin, as an author it is important to evaluate what are important aspects of your writing and publishing that you need to improve upon. If you’re like most authors, when you’re trying to formulate goals, resolutions or whatever label you want to give them, you are probably at least in part motivated by a desire to sell more books.

While marketing is not every author’s forte, it is essential to be as skilled at marketing as you are at writing, that is, if you ever want anyone to read your stuff. If you set aside time each day for writing, why should you not also set aside time for marketing?

This year, I implore self-published authors to set aside 30 minutes a day for marketing efforts. 30 minutes is a  small enough amount of time that the tediousness of such a task won’t weigh on you, but over days and weeks, it is enough time to help you make huge strides in building your audience.

In those 30 minutes you can do a myriad of things. Reach out to people on Twitter, Facebook, Google+. Reach out to blogs that have a similar subject matter as your book. Gues what? Getting featured on a blog means that you get to do what you actually love–writing–while also promoting your book. It’s a two for one!

Creating a Goodreads profile, updating your Amazon author page and updating your headshot are all also quick and easy ways to revamp your book marketing.

Another relatively easy task that can fill your 30 minute time slot is to send emails to potential reviewers. Reviews are a monumentally important marketing tool, especially when they’re reviews from respected authors or professionals. Speaking of respected professionals…it’s never a bad idea to send a signed copy of your book to your college alumni magazine as well!

In summation, this New Year, commit to a small, daily marketing effort that will pay off for years to come.

Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

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