From the Archives: “5 Tips to Improve Your Writing this Summer”

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

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[ Originally posted: June 15th, 2015 ]

Summer is the perfect time to work on your writing projects and start the self-publishing process. Each week this month, I will offer advice to help you achieve your writing goals this summer. Be sure to check out the last two posts: Kick Off Summer with Self-Publishing and Self-Publishing Authors, Take A Vacation.

This week I’ll share five writing tips to help you achieve your writing goals this season:

1. Read, read, and read some more.

Summer is the perfect time to catch up on your reading wish list and reread some of your favorites. As you sit by the pool or lounge on the beach, be sure to have a stack of books with you. Read a variety of materials over the summer — books in your genre, classic books, books you normally wouldn’t read, newspapers, magazines, even children’s books. Reading is one of the best ways to improve your craft and find inspiration.

2. Browse Pinterest.

Now, you might be thinking that Pinterest is just a way to avoid actually writing, but it can be a great resource for writers. You can use it to collect inspiration for your stories as well as promote yourself and your work. The key is to be strategic in how you spend your time when on the website.

3. Practice writing.

While it’s important to work on your writing project, it’s always fun and smart to take time to just work on the craft of writing. Read a book or blog about improving your craft. Do short writing prompts. Join a writing group. Try writing something in a different genre. All of this “playing” can improve and inspire your writing projects.

4. Try something new.

Novelty is important for writers because the best characters and stories are often inspired by simply living life. This summer take time to try new things. Go to a new restaurant. Visit a museum. Go to a sporting event. Take a class. It doesn’t matter what it is. It just has to be something you’ve never done before.

5. Create a writing space.

Where you work impacts your productivity and creativity. While everyone’s ideal work space is different, it is important to set up an area in your home, or find a place you can go to, that helps you get in the mood to write. Make it clutter free. Hang quotes or photos that are inspirational. Have all of the materials you need in one place. Play some inspiring music.

I’d love to know, what are your doing this summer to improve your writing?

We’ve talked a bit recently (more recently than 2015!) about preparing for the upcoming summer, and I’m back today to synthesize past, present, and future–wait, that sounds a little too grand a statement. But, well, in a sense it’s accurate.

Do these points still hold true? Yes they do. And while there are other tips which might improve your writing this summer (in particular, you might swap out hopping on Pinterest for hopping on any other visual or social media platform), there is nothing to replace the more basic precept of expanding your taste and range (by reading), gathering information and inspiration (by browsing online), practicing, experimenting, and protecting your writing process (by protecting your writing space … and time).

if there was one “tip” I would add to my list this spring, as we transition into planning for summer, it’s this: Struggle. And don’t fight it … outsmart it. As Anne Lamott writes in Bird by Bird, writing is as much a process of foundering as it is of succeeding, and anyone who tells you otherwise is selling something. She writes:

“But how?” my students ask. “How do you actually do it?”
You sit down, I say. You try to sit down at approximately the same time every day. This is how you train your unconscious to kick in for you creatively. So you sit down at, say, nine every morning, or ten every night. You put a piece of paper in the typewriter, or you turn on the computer and bring up the right file, and then you stare at it for an hour or so. You begin rocking, just a little at first, and then like a huge autistic child. You look at the ceiling, and over at the clock, yawn, and stare at the paper again. Then, with your fingers poised on the keyboard, you squint at an image that is forming in your mind — a scene, a locale, a character, whatever — and you try to quiet your mind so you can hear what that landscape or character has to say above the other voices in your mind.”

Listen to those “other voices” this spring and summer. There will always be distractions and things competing with your desire or ability to write, but the fact that they exist does not make you a failure, the same way that actually being impeded by them doesn’t make you a failure. You will find your way through the thicket, and you’ll do it at your own pace and with the unique imagination which makes your work stand apart.

summer reading

Thanks for reading.  If you have any other ideas, I’d love to hear them.  Drop me a line in the comments section below and I’ll respond as quickly as I can.  ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

5 Ways to Promote Your Book in August

Summer is almost over and temperatures are scorching!  During the shuffle of end-of-summer vacations and back to school preparations, don’t forget to keep promoting your book whenever you can.  Here are five easy ways to promote your book this month:

  1. Book Lover’s Day is August 9th.  Check your newspaper for local events.  If you can’t find any, consider planning something at your local library.  Perhaps a reading from a local author?
  2. Create a Book Video to promote your book.  Upload it to YouTube and then share it on all of our social networks (i.e. Facebook, Twitter, Google+).  For more ideas on book video marketing, read these five ways to use videos in your book marketing efforts.
  3. If your book was published in 2010 or 2011, enter it into the USA “Best Book” Awards by August 31st.
  4. Back to school time!  If your book is educational, contact schools/teachers about using your book in their class this year or contact  local bookstores who may feature educational fare around this time of year.  If you have written a Children’s book, contact local elementary school teachers to inquire about coming in to read your book to their class.
  5. It’s never too early to plan ahead.  Start planning your fall and winter promotional schedule now.  Consider school and holiday events (Labor Day, Halloween, Thanksgiving, Christmas, etc.) that might present an opportunity for you to promote your book and register for them now, order the promotional materials you will need (such as business cards, bookmarks, posters, etc.), and begin stocking up on copies of your book to give away during the holidays.

DISCUSSION: How are you planning to promote YOUR book this month?

ABOUT KELLY SCHUKNECHT:
Kelly Schuknecht works as the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

5 Ways to Promote Your Book in July

Summer is here and temperatures are high!  While you’re sitting by the pool or at the beach, don’t forget about the importance of marketing your book.  Here are five ideas for promoting your book this month:

  1. Fourth of July.  If your book is about America, patriotism, US government or a similar topic, you may have lots of opportunities to promote your book to people over this holiday weekend.  Get involved in a local parade or book fair.  Check your newspaper for local events.
  2. Speaking of local, do you have a niche book?  Think about local shops whose clientele might be interested in your book.  Can you put a copy in their waiting area?  Would they be interested in selling copies in their shop?  Prepare a pitch and contact them.  You’ll never know until you ask.
  3. Going on vacation this month?  Be sure to carry business cards with you at all times so you can hand them out when you meet new people and have an opportunity to mention your book.
  4. Create a Facebook Page for your book.  You can do this in 6 easy steps.
  5. Start thinking about the Beijing and Frankfurt Book Fairs coming up.  Now is the time to register.

DISCUSSION: How are you planning to promote YOUR book this month?

ABOUT KELLY SCHUKNECHT:
Kelly Schuknecht works as the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

5 Ways to Promote Your Book in June

Summer has begun, but don’t forget to do something every day to promote your book!  Here are five ideas for promoting a book in June:

  1. Flag Day is June14th.  From now until July 4th it’s a perfect time to promote books about America, patriotism, US government or similar topics.
  2. Set up a Twitter account and start networking.  Learn about which hashtags to use and watch in this post: 10 Twitter Hashtags for Self-Publishing Book Marketing.
  3. The Annual Conference of the American Library Association (ALA) is taking place June 23-28 in New Orleans.  To learn more about the ALA, visit www.ala.org.
  4. Father’s Day is June 19th.  If your book is about parenting, fatherhood, family or a related topic, now is a good time to promote your book as a Father’s Day gift idea.
  5. Write a pitch letter to a radio or television producer following these tips: 1) Keep your letter short.  2) Include a “hook” to grab their attention. 3) Use bullet points. 4) Tell the producer what’s in it for them. 5) Be available to respond to his/her interest immediately.  Find contact information for your local radio stations here: http://www.radio-locator.com/

DISCUSSION: How are you planning to promote YOUR book in June?

ABOUT KELLY SCHUKNECHT:
Kelly Schuknecht works as the Director of Author Support for Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

5 Ways to Promote Your Book in May

May is almost here, so it’s time to start thinking about the opportunities this new month brings for you to promote your book.  Here are five ideas for promoting a book in May:

  1. Mother’s Day is May 8th.  If your book is about parenting, motherhood, family or a related topic, now is a good time to promote your book as a Mother’s Day gift idea.
  2. If you only have a hard copy format of your book, consider adding an ebook, Kindle, Nook  and/or Apple (iBook) edition. Additional formats help increase the exposure for your book.
  3. The Book Expo America (BEA) is taking place May 26th – 28th.  Even if you can’t make it to New York to attend the book fair this year, get involved in online discussions about the events.  Keep yourself informed about what’s going on and the major topics being discussed in the industry.
  4. Memorial Day is May 30th.  How can you promote your book for Memorial Day?  Don’t…well, not directly.  While you’re relaxing with your family and enjoying some time off, read a book.  When you’re done, write a review for that book on Amazon.  Make sure your Amazon account includes a bio mentioning your book and a link to your website or blog.
  5. Plan ahead for summer.  With school letting out and many people taking advantage of the weather for much needed vacation time, you may be tempted to put your book marketing efforts on hold.  Because your book marketing efforts are so important to the success of your book sales, set goals for yourself now to keep yourself on task over the summer months.  Plan to do something to promote your book every day, each week or each month.

DISCUSSION: How are you planning to promote YOUR book in May?

ABOUT KELLY SCHUKNECHT:
Kelly Schuknecht works as the Director of Author Support for Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.