5 Ways to Promote Your Book in March

March is National Reading Month and Small Press Month. This makes it the perfect month to focus on promoting your book. Here are five ways you can promote your self-published book in March.

1. Read Across America Day

March 3 is National Read Across America Day, also known as Dr. Seuss Day. This is the perfect opportunity for children’s authors to promote their book. Schedule a reading at a local school, library, or bookstore. You can also get creative and host a Read Across America event for adults.

2. St. Patrick’s Day

Holidays are always a great opportunity to promote your book. Even if your book has nothing to do with St. Patrick’s Day, you can get creative with your marketing plan. Perhaps, host a St. Patrick’s Day give away or schedule a St. Patrick’s Day event. For instance, you could schedule a book signing, wear your favorite green shirt, hand out some Irish potatoes to your guests, and promote your book while “celebrating.”

3. Bologna Children’s Book Fair 2014

Bologna Children’s Book Fair will be held March 24-27. It is the most important international event dedicated to the children’s publishing and multimedia industry. Last year, the event had about 1,200 exhibitors coming from 75 countries and 25,000 international professional trade representatives. To learn more, visit http://www.bookfair.bolognafiere.it/en/the-fair/895.html.

4. Book Expo America 2014

Book Expo America will take place May 19-31. It is the #1 book and author event  that offers the book industry access to new titles,  authors, and education about the publishing industry. BEA is the best place to  discover new titles and upcoming books and meet face to face with favorite and  up and coming authors. To learn more, visit http://www.bookexpoamerica.com/.

5. Schedule an interview or book signing event

People won’t buy your book if they don’t know it exist, so schedule an event  that will help you connect with readers and gain some press for your book. Two great options are a radio interview or book signing event. Start by contacting local radio stations or bookstore to set up the event.

I’d love to know, how do you plan to promote your book in March?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self-Publishing Week in Review: 2/25/14

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

BookBaby Bulks Up on Marketing

Two deals enlarge the ebook distributor’s promotional toolkit, allowing self-published writers to use an assortment of marketing models simultaneously.The partnerships with Goodreads and the newly launched NoiseTrade Books add their services to BookPromo, BookBaby’s free promotional package.

BEA Adds Programming for Indie Authors

BookExpo America is expanding its offering for indie authors, introducing Author Hub. The new effort is part of an attempt to attract self-published and independent authors to the trade show, which has long catered to traditional authors and publishers. Author Hub will run in conjunction with BEA’s 2012-launched conference for self-published authors, uPublishU.

J.S. Cooper Leads the Self-Published Bestsellers List This Week

Author J.S. Cooper has five books on the Self-Published Bestsellers List this week. This is based on weekly lists of the top eBooks in three major marketplaces for self-published digital books:  Amazon, Barnes & Noble, and Smashwords.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

BookExpo America 2013

Starting Wednesday, May 29 – Saturday, June 1, in NYC, BookExpo America (BEA) will be running three full days of Exhibits and four full days of Conferences and Special Events. BEA is the #1 event in North American publishing and the ideal place for content creators and consumers to discover new books/titles, meet favorite and new authors, learn about trends shaping the book industry, and network with those have a passion for books and reading.

The event  gives you access to:

  • The largest show floor in North America with 1,300+ exhibitors displaying their upcoming titles—in  all formats and every genre, from across the country and around the world.
  • Hundreds  of the latest books, advanced read copies, and galleys  that will be buzzing for the summer and fall seasons.
  • Special events, author stages, and autographing sessions featuring 600+ authors. There’s no  better place to find the next big author.
  • BEA Conference Program featuring fresh sessions where  you’ll learn about the latest trends, developments, and technologies affecting  the book industry.
  • Digital Discovery Zone (D2Z) brought to you by IDPF—get a closer  look at content, devices, applications, and technology by visiting this exhibit  area on the show floor filled with leading digital service providers.

This year’s event also has many other great features such as Sidelines Pavilion  Networking Happy Hour, New Midtown Author Stage, BEA Editors’ Buzz Panels on the BEA Author Stages, and BEA LIVE!

BEA is a great opportunity for self publishing authors to learn more about the industry and network with other professionals. To learn more about the event, visit http://www.bookexpoamerica.com.

I’d love to know, will you be attending BEA this year?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Alternative Marketing Methods at BEA

Yesterday, one of the events at BEA was “Surprising Marketing Practices from Around the World and What We Can Learn from Them“. We have been discussing these for the past two weeks with our Alternative Marketing Methods Series. Learning about each of these methods will help you and your book stand out from the crowd.

Though I didn’t attend BEA this year, I do want to share some interesting marketing methods that we will be discussing over the coming weeks:

  • Post an ad on Craigslist. Craigslist is a fairly under-utilized marketing tool available to authors. Posting an ad is relatively simple, free, and gives you quality exposure to potential readers.
  • “Host” a YouTube reading/signing. You can read your book in a brief video and post it to YouTube. You can then put up a PayPal link so that readers can purchase the book for a discounted price. You can send them a signed copy of the book when they order.
  • Host a Webinar. Everyone is an expert at something. Why not share your expertise with the world and gently guide them to purchasing your book? These can be planned for and hosted at any time. There are many free webinar services available that can be found using a Google search.
  • Have a Twitter party for your book. If you are active on Twitter, this is a fun and creative way to promote yourself and your book. Pick a #hashtag, plan the time/date, and tweet away!

Do you know of any other creative book marketing strategies? Did you attend the BEA and get information about new strategies that you are focusing on implementing? Please feel free to share them in the comments.

What is the BEA?

As a self-publishing author, it is important that that you stay on top of new and creative ways to showcase/promote your book. One good way to do so is by attending conferences/seminars that are dedicated to the publishing industry. BEA (Book Expo of America) is running all this week, and there many events planned for the authors and representatives there.

Here’s a list of the BEA happenings (taken directly from the BEA website):

Monday, May 23

9:00 am – 5:00 pm Big Ideas at BEA Conference
9:30 am – 5:30 pm Global Market Forum: Italy
12 Noon– 5:00 pm CIROBE Remainders Pavilion (NOTE: Only the Remainders Pavilion is open during this time, the rest of the Exhibit Hall opens Tuesday, May 24)
1:00 pm– 5:00 pm Press Room Hours

Tuesday, May 24

8:00 am – 9:30 am Children’s Book & Author Breakfast
8:00 am – 5:00 pm Press Room Hours
9:00 am – 4:30 pm Big Ideas at BEA Conference
9:00 am – 5:00 pm Exhibit Hall
9:00 am – 5:00 pm Exhibitor Meeting Rooms
9:00 am – 5:00 pm International Rights & Business Center

Wednesday, May 25

8:00 am – 9:30 am Adult Book & Author Breakfast
8:00 am – 5:00 pm Press Room Hours
9:00 am – 5:00 pm Big Ideas at BEA Conference
9:00 am – 5:00 pm Exhibit Hall
9:00 am – 5:00 pm Exhibitor Meeting Rooms
9:00 am – 5:00 pm International Rights & Business Center
4:00 pm APA Audiobook & Author Tea

Thursday, May 26

8:00 am – 9:30 am Adult Book & Author Breakfast
8:00 am – 3:00 pm Press Room Hours
9:00 am – 3:00 pm Big Ideas at BEA Conference Sessions
9:00 am – 3:00 pm Exhibit Hall
9:00 am – 3:00 pm Exhibitor Meeting Rooms
9:00 am – 3:00 pm

5 Ways to Promote Your Book in May

May is almost here, so it’s time to start thinking about the opportunities this new month brings for you to promote your book.  Here are five ideas for promoting a book in May:

  1. Mother’s Day is May 8th.  If your book is about parenting, motherhood, family or a related topic, now is a good time to promote your book as a Mother’s Day gift idea.
  2. If you only have a hard copy format of your book, consider adding an ebook, Kindle, Nook  and/or Apple (iBook) edition. Additional formats help increase the exposure for your book.
  3. The Book Expo America (BEA) is taking place May 26th – 28th.  Even if you can’t make it to New York to attend the book fair this year, get involved in online discussions about the events.  Keep yourself informed about what’s going on and the major topics being discussed in the industry.
  4. Memorial Day is May 30th.  How can you promote your book for Memorial Day?  Don’t…well, not directly.  While you’re relaxing with your family and enjoying some time off, read a book.  When you’re done, write a review for that book on Amazon.  Make sure your Amazon account includes a bio mentioning your book and a link to your website or blog.
  5. Plan ahead for summer.  With school letting out and many people taking advantage of the weather for much needed vacation time, you may be tempted to put your book marketing efforts on hold.  Because your book marketing efforts are so important to the success of your book sales, set goals for yourself now to keep yourself on task over the summer months.  Plan to do something to promote your book every day, each week or each month.

DISCUSSION: How are you planning to promote YOUR book in May?

ABOUT KELLY SCHUKNECHT:
Kelly Schuknecht works as the Director of Author Support for Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.