5 Ways to Promote Your Book in September

It is back to school time!  Now that summer is over, it’s time to get back the business of promoting your book.  Here are five easy ways to promote your book this month:

  1. I’m a little late this month, but Labor Day was on Monday. What better to do on Labor Day than sit back with a cup of coffee and a nice book to read? Remember that next year.  😉 Labor Day weekend is a great time to ask friends, colleagues and other potential book reviewers to read your book and write a review for you.
  2. Make a list of local independent bookstores you will visit to pitch your book or author event.  To find your local independent bookstores, visit http://www.indiebound.org/indie-store-finder
  3. Create a CD Media Kit to send out to the media and book buyers.  Be sure to include a high resolution image of your cover, an author bio, synopsis, any recent press and your contact information.
  4. The Beijing Book Fair takes place September 29th through October 2nd. Even if you’re not travelling to Beijing this month, pay attention to the buzz in the publishing industry and keep yourself informed about what’s going on throughout the event.
  5. Use FreeConference.com to record your own teleseminar. You can do this to promote your current book – present on a topic related to your subject matter – or record yourself discussing a different topic and have the recording transcribed into your next book!

DISCUSSION: How are you planning to promote YOUR book this month?

ABOUT KELLY SCHUKNECHT:
Kelly Schuknecht works as the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

5 Ways to Promote Your Book in August

Summer is almost over and temperatures are scorching!  During the shuffle of end-of-summer vacations and back to school preparations, don’t forget to keep promoting your book whenever you can.  Here are five easy ways to promote your book this month:

  1. Book Lover’s Day is August 9th.  Check your newspaper for local events.  If you can’t find any, consider planning something at your local library.  Perhaps a reading from a local author?
  2. Create a Book Video to promote your book.  Upload it to YouTube and then share it on all of our social networks (i.e. Facebook, Twitter, Google+).  For more ideas on book video marketing, read these five ways to use videos in your book marketing efforts.
  3. If your book was published in 2010 or 2011, enter it into the USA “Best Book” Awards by August 31st.
  4. Back to school time!  If your book is educational, contact schools/teachers about using your book in their class this year or contact  local bookstores who may feature educational fare around this time of year.  If you have written a Children’s book, contact local elementary school teachers to inquire about coming in to read your book to their class.
  5. It’s never too early to plan ahead.  Start planning your fall and winter promotional schedule now.  Consider school and holiday events (Labor Day, Halloween, Thanksgiving, Christmas, etc.) that might present an opportunity for you to promote your book and register for them now, order the promotional materials you will need (such as business cards, bookmarks, posters, etc.), and begin stocking up on copies of your book to give away during the holidays.

DISCUSSION: How are you planning to promote YOUR book this month?

ABOUT KELLY SCHUKNECHT:
Kelly Schuknecht works as the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.