In Your Corner : On Marketing

 

importance of marketing

Marketing, for the self-publishing author, is a many-headed hydra and prompts endless questions and dilemmas.  Major publishing houses have plenty of time and money to throw into marketing (although they would argue otherwise), particularly in comparison to you or me and any other self-publishing author out there.  They hire people whose entire careers revolve around taking care of the marketing process for their A-list authors, an enviable prospect because all we really want to do is write more books, right?  And yet, instead, we have both the blessing and the burden of running our own publicity campaigns.

Sometimes, I wake to a new day packed full with plans and routines to balance against each other, and I wonder:

  1. Aren’t we always told that the hardest part of writing a book is writing the first paragraph?  (Whoever says such things has clearly never attempted to tackle the tricky beast of self-promotion.)
  2. Are there ideas I can steal from others about how to be more effective, so that I have more time to spend on what I actually love?  (Which is, of course, writing.)
  3. Who gave the world permission to make me wake up to an empty coffee pot?

In all seriousness, though: the way we approach marketing, as self-publishing authors, matters.  Because it’s not optional.  It’s not something we can get away without doing.  We won’t sell books, and we won’t make room in our lives for the next book, either, if we don’t give some of our time over to marketing.

As Gareth Howard over at Infinity Publishing puts it: “Would you bake a delicious cake and not even eat it?  Would you revise for important exams and not bother sitting them?  Would you book an exotic vacation only to stay at home, wasting that precious deposit?”  The answer is, of course, no.  No, you wouldn’t want to waste the precious time and energy you’ve invested in crafting a beautiful manuscript–you want it to be read.  You want your ideas to reach your readers!  And sadly, we still haven’t figured out a way to guarantee authors that their books will just magically sell once they’re published.  There’s still a vital legwork and elbow-grease component to the whole thing.

You do, thankfully, have an advantage over the enormous publishing houses with their big budgets and their paid professionals: You can make it personal.  You can lend the marketing process a human touch, and you can take advantage of the most effective means of self-promotion known to humankind: your existing social network.  You can also pick the things you do well, and reach out for professional help (with a shout-out to my day job) only when you really need it.  The key is, of course, being prepared to work and work hard to achieve your marketing goals.

Others here on the SPA blog have written about marketing before, and have presented a number of ideas on how we can all be more effective at self-promotion as self-publishing authors.  This holiday season, however, I’d like to issue a specific challenge to you (and myself!): Let’s figure out the next workable, manageable, and sustainable step that we can use to bolster our existing strategies.  It’s no good if we have lofty goals that we never reach, so let’s be specific even while we’re also being optimistic.  I bet you my best unsharpened pencil that we can do better in 2016!

There is, of course, a danger in all of this:

Once we acknowledge just how important marketing is, the process has a tendency to take over our lives and erode away all semblance of spare time we might have.  Fortunately, there are a whole host of resources out there for you–to get you started, and to help you along once you’re already partway down the path.  And of course, I’m here for you too–and the SPA email as well as comments section is always open to lend you a listening ear.

You’re not alone. ♣︎

ElizabethABOUT ELIZABETH JAVOR: With over 18 years of experience in sales and management, Elizabeth Javor works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable publishing consultants, pre-production specialists, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

Self-Publishing Week in Review: 01/13/15

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

Social Media Marketing: Simple Tips That Some Self-Published Authors Tend to Forget

Social media is an excellent marketing tool for self-published authors. It’s free, effective, and fairly easy to use. This excellent article offers simple tips to help authors harness the power of social media.

2015 Book Publishing Industry Predictions: Slow Growth Presents Challenges and Opportunities for Authors

This Huffington Post article by Smashwords founder Mark Coker explains the current trends and news in the publishing industry and offers insight into 2015 industry predictions. The article is well-informed and thought-provoking. It is a must read.

INFOGRAPHIC: Should you self-publish or go traditional?

In today’s publishing world, writers have lots of options. You can publish at a Big 5 press, publish with a small press, publish with a micropress, or self-publish both digitally and in print. This handy infographic breaks down whether self-publishing or traditional publishing is the right choice for you.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Use Social Media to Promote Your Book

Social media is one of the best marketing tools available to self publishing authors. It is the digital era’s version of word of mouth marketing, and it is free, easy to use, and effective. Some of the most popular sites include Facebook, Twitter, and Pinterest. Regardless of which sites you decide to use, there are a few tips to maximize your marketing efforts. Here is what you need to know about using social media to promote your self published book.

  • Always include a cover photo. Ideally, this photo should be the cover of your book. You could also use a picture of yourself if you plan to promote yourself as an author, but make sure the pictures are professional and appropriate.
  • Invite all of your friends and contacts to “like” or “follow” you. The more people see your postings, the more effective your marketing will be.
  • Post regularly. Social media is not effective if you never post once you create the page. Fans expect frequent (but not excessive) postings. If updating regularly is a challenge, you can use programs such as HootSuite to schedule your posts.
  • Include a link on your website. For every social media site you use, make sure there is a link on your website so readers can easily find your social media profiles.
  • Check your page regularly. Social media is about conversation. You want people to comment on your posts, so you need to make sure you are responding to the conversations.

I’d love to know, how are you using social media to promote your book?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self Publishing Week in Review: 1/8/13

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self publishing industry. This will help you make informed decisions before, during and after the self publishing process, which will lead to a greater self publishing experience. To help you stay current on self publishing topics, simply visit our blog every Tuesday to find out the hottest news in self publishing this week.

TEXAS READS: Self-publishing a way to release the book in you, but do it right

This article for a Texas newspaper shares the columnist’s opinion on and experience with self publishing. As a book reviewer and fellow author, he offers useful and interesting insight on the subject.

Sumner Library hosts event about self publishing

I love to see people besides self publishing companies promoting self publishing. It shows that people are truly interested in the topic and proves that the information out there isn’t just companies marketing themselves to convince you to self publish. Self publishing really is a great option for many authors. If you live in the area, be sure to check out this free event at Sumner Library on January 18.

Self-published book chronicles cancer journey

This is a fascinating story about a cancer survivor who chronicles her journey by writing a book. The book covers the hardships, indignities and triumphs she experienced during her battle with cancer. In the article, she also talks about her experiences during the self publishing process.

Outskirts Press Kicks Off 2013 with Free Social Media Set-Up for Self-Publishing Authors in January

Social media is one of the most powerful, persuasive tools authors can use in their book marketing efforts. During the month of January, Outskirts Press is offering authors free social media set-up services – a savings of up to $499. This is a great deal for self publishing authors!

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

5 Online Tasks for Self Publishing Authors to Complete Before NanoWriMo

There is a little more than a week until NanoWriMo begins! If you’re like many self publishing authors, you’ve been spending the month of October preparing for the challenge. You’ve probably started brainstorming and outline and cleaning off your desk, but there are a few online tasks that you should complete before the official beginning of NanoWriMo. Here is your to-do list.

1) Make sure you are registered.

Before you start all the fun tasks below, make sure you are registered for the event. You can do so by visiting NanoWriMo.org. This will ensure that you have access to all the benefits and resources the challenge has to offer.

2) Create social media pages.

Social media is a great way to market yourself and your book, and many readers, agents, and publishers expect you to take advantage of this marketing tool. You could create social media pages for yourself, your book, or your characters. Be creative, and have fun with social media. This is also a great time to start a blog.

3) Connect with other authors.

Of the greatest benefits of  NanoWriMo is the opportunity to connect with other authors. They can encourage and support you during this project. You can connect with authors by visiting the NanoWriMo website as well as by searching social media sites for people who are participating.

4) Download some music.

Music is a great way to become inspired. Download a few songs that you can listen to when you need some inspiration. Listen to songs that your characters would be interested, or search for music that reminds you of your setting or plot.

5) Play on Pinterest.

Pinterest is a great way to find inspiration as well as promote your book. Create boards for your characters, setting, or plot. Be creative, and have fun with this. What outfits would your character wear? What food would your character eat?

I’d love to know, what are you doing to prepare for NanoWriMo?

ABOUT WENDY STETINA: Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.