Marketing for Self Publishing Procrastinators: Part 1 – Be Newsworthy

It often seems as though the terms writer and procrastinator go hand in hand. Many authors find themselves constantly putting off finishing or promoting their book. Maybe it is because the amount of work that goes into writing and promoting a book seems daunting or because authors aren’t sure where to start. Whatever the reason, I am here to help.

The key to overcoming procrastination is taking small steps towards accomplishing your goals. In this series of posts, I am going to help all of you procrastinators to promote your self published books so you can start increasing your exposure and sales.

This week, we will start with a simple press release. If you want people to buy your book or turn to you as an expert, people need to know  you exist. One of the most classic ways to do this is the press release. If you don’t already know, a press release is basically a news article that you write and submit to news sources. Thanks to the internet, this now easier than ever. Also, some self publishing companies will help you write and/or submit your press release. Here are a few tips to keep in mind when writing a press release.

  • Keep your audience in mind. Every publication caters to a specific market, so your press release should be written to catch the attention of the appropriate audience.
  • Include information about your book and yourself.  If your release only describes your book, you are writing an advertisement. If you share your story or the story behind the book, you are writing a news piece.
  • Make it professional. Most news sources will use a press release as is, so if it isn’t professionally written, they won’t publish it. Hire a ghostwriter or editor to help you if you need assistance. Not everyone can write marketing materials for their own books. It is a special skill.

For the procrastinators reading this post, share your story in the comment section below. What are your biggest obstacles? Your greatest strengths? Why do you procrastinate? Now, get offline and go work on your book.

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

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