In Your Corner: Should You Self Publish a Large Print Format?

seniors large print type

It’s no secret that writing a book is hard. That is why most authors publish multiple formats of each book they write. Why only publish one format when the same words can be used to publish many different formats?

As the average lifespan increases, the overall population is aging and that makes it a perfect time for LARGE PRINT editions. A large print edition of your book is exactly that — the same words, just formatted at a larger print size (usually 14-16 point font) to make it easier to read for seniors.

Imagine opening up a whole new marketing opportunity for your self-published book. If your current book is already successful, publishing a large print edition may add another great revenue stream. And if your book isn’t performing so great, a new edition may give it the shot in the arm it needs to find a new market, and re-attract interest in the original edition, as well.

Seniors are a huge market with a voracious need for books (plus disposable income). They are their own niche market, and yet, a niche market that is general enough to seek cookbooks as well as poetry as well as general non-fiction, and fiction. If you’ve been having trouble finding a niche for your book, seniors may be the place to look (and if you haven’t had any trouble, that’s even more reason to add seniors to the list!).

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

Self Publishing Week in Review: 12/25/12

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self publishing industry. This will help you make informed decisions before, during and after the self publishing process, which will lead to a greater self publishing experience. To help you stay current on self publishing topics, simply visit our blog every Tuesday to find out the hottest news in self publishing this week.

Self-Publishing: No Longer Just a Vanity Project

There was a time when self-publishing companies were called vanity presses, and self-publishing authors weren’t taken seriously because they didn’t take the traditional publishing route. This is no longer the case. Now self-publishing authors are hitting bestsellers lists and being reviewed in the New York Times, and they have access to the same professional services as traditionally published authors.

Another First for Self-Publishing

This article talks about self-publishing in 2012. Some of the highlights include self-publishing having $100 million in revenue, numerous authors who were picked up by major publishing houses, and self-publishing books hitting bestselling lists. The real story was about a first for the industry: a self-published book being named to the best-books of the year list of the highly respected and ultra-tough book reviewer for the New York Times, Michiko Kakutani.

Senior Authors Embrace Self-Publishing

This article talks about the popularity of self-publishing among seniors. Many of them want to share their story or finally publish the book they’ve spent their whole lives wanting to write. With the ease and affordability of self-publishing, they are now able to do just that.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self Published Authors on Senior Lifestyles

Ron Kauffman’s radio talk show “Senior LifeStyles Intelligent Talk Radio with Ron Kauffman” features 3 segments of about 3 minutes each on all variety of senior topics including Medicare, law, Reverse Mortgages, and seniors who got published. If you think Ron might be interested in featuring you or someone you know on his radio talk show, here’s the contact information to “pitch” your idea:
(561) 818-0039 or (561) 626-4481

The Senior Lifestyles website is at: www.seniorlifestyles.net

Good luck and have fun!
Kelly Schuknecht
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