Self-Publishing Week in Review: 2/25/14

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

BookBaby Bulks Up on Marketing

Two deals enlarge the ebook distributor’s promotional toolkit, allowing self-published writers to use an assortment of marketing models simultaneously.The partnerships with Goodreads and the newly launched NoiseTrade Books add their services to BookPromo, BookBaby’s free promotional package.

BEA Adds Programming for Indie Authors

BookExpo America is expanding its offering for indie authors, introducing Author Hub. The new effort is part of an attempt to attract self-published and independent authors to the trade show, which has long catered to traditional authors and publishers. Author Hub will run in conjunction with BEA’s 2012-launched conference for self-published authors, uPublishU.

J.S. Cooper Leads the Self-Published Bestsellers List This Week

Author J.S. Cooper has five books on the Self-Published Bestsellers List this week. This is based on weekly lists of the top eBooks in three major marketplaces for self-published digital books:  Amazon, Barnes & Noble, and Smashwords.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Marketing your Self-published Book: The Law of the Shovel

If you want to dig a big hole, you’ve got to know where you’re digging and stay in one place.

I work with many writers who come to me with a manuscript and say, “Publish this! It’s going to be a bestseller!” I celebrate confidence and enthusiasm. Indispensable characteristics in successfully marketing your self-published book.

The reality is, publishing what we often consider to be a bestseller is akin to winning the Heisman or starring across from Meryl Streep. That it is a bestseller makes any book exception to the rule. Something of such unique and timely nature that it just might appeal to everyone. But everyone cannot digest everything. Ask yourself this: who is, and where are the readers that will enjoy, benefit from, and share my book?

Once you’ve answered that, start digging. Try to dig in too many places, you’ll likely barely scratch the surface.


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