Happy Thanksgiving! … & Your Weekly Self-Published Book Review: “Aurora of the Northern Lights”

thanksgiving

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.
When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review:

aurora of the northern lights holly hardin

mom's c

gelett burgess children's book award gold

Aurora of the Northern Lights

by Holly Hardin

ISBN: 9781432724399

Synopsis*:

Come along as author Holly Hardin conjures a mystical world of adventure, sprites, and magical charms. After losing her parents, little Aurora sets off on her own. Because she’s different, Aurora finds it difficult to find anyone who will listen to her story, even at Christmas time. As her story continues, Aurora receives special gifts to keep her safe and important clues to find her new home.

Follow the journey as Aurora encounters a host of creatures along the way–including one very famous bearded man. What follows in this beautifully illustrated and delightfully written book is a heartwarming story of a home lost and found–and a Christmas lesson for us all.

 * courtesy of Amazon.com

Featured Review

Reviewed by Grace (age 5) and Ella (age 4) Gleichner and Mom

“Aurora of the Northern Lights” is the story of a young girl named Aurora.  Aurora’s parents meet in the cold lands of the Northern Fey.

Grace: “It’s cold and snowy here, do you think this is where the Northern Fey live Mom?”

Ella: “Maybe they live in the North Cold (what Ella calls the North Pole).”

Aurora’s father, William, becomes sick in the cold so her mother, Mistletoe, agrees to move to a farm where the weather wasn’t so cold.

Ella: “We moved but it’s still cold here, just like in Manitowoc.”

Mistletoe and William are thrilled with the birth of their daughter Aurora, and for seven years everything is wonderful.  But, then all three of them get sick and Aurora’s parents don’t survive.

Grace: “That is so sad.  That’s why we get shots, so we don’t get sick, right Mom?  Are her Mom and Dad in Heaven now?”

Aurora feels lost, and when she wanders into town the people of the town shun her.  She doesn’t know what to do when suddenly a witch gives her a charm to protect her from harm, and tells her that this is not her true home, she needs to head to the forest.

Ella: “What a pretty necklace!”

She does head to the forest, where she does meet some Fey.  But, these are not her people and they too tell her to move on.  But, their queen provides her with a nice wool cloak and oak staff for her journey.

Grace: “At least she’ll be nice and warm.”

After traveling through the bitter cold, Aurora is about to give up when she comes upon a castle.  When she knocks, the door is opened by Santa Claus.

Grace: “Look Mom, Santa!  I can’t wait until he comes!”

Ella: “Don’t forget to put a cotton ball on my calendar so I know how many more days.”

Santa invites Aurora in where she is welcomed by all, but she then sees a woman who looks like her.  This woman is so happy to see her, because she is her Grandmother.

Overall I thought that “Aurora of the Northern Lights” by Holly Hardin was a well-written book; the only issue I had was that little Aurora was only seven when her parents died, and she was on her own and shunned by adults.  But, it does show children that life isn’t always easy, and even if you are different you can always find people who will love you no matter what.

– reviewed by Reviewed by Grace, Ella, and Mom on Reader View Kids

Other Reviews

“Named for the Northern Lights, Aurora faces a woeful plight. To many lands, she must roam, searching for her true home.”

Aurora of the Northern Lights is a delightful story, beautifully illustrated and told entirely in verse.

Aurora is the child of a beautiful and pale young Northern lady named Mistletoe and handsome William, a visitor from the South. William finds the Northern climate difficult, so they make their home in the temperate South.

When Aurora is orphaned, she is unable to stay in her old home. As she searches for her new home, those that she meets along the way are quick to chase her off. To some extent the story is one of intolerance. But fortunately, with perseverance and luck, Aurora finds a place where she is welcomed and loved.

I found the book a fun and engaging read. I imagine that the pictures and verse will go over very well with children. I highly recommend Aurora of the Northern Lights.

– reviewed by Gabi317 on Starting Fresh NYC

Aurora of the Northern Lights is a beautiful and touching story that is destined to become a Christmas favorite amongst young and old alike.

Mistletoe is an elfin living in the North, who falls in love with William, a human. When it becomes obvious that William is not built to live in such frigid conditions, Mistletoe leaves home to live with William a little further South, in a little town.

After a few years, they welcome a darling baby girl, whom they name Aurora, after the Northern Lights (Aurora Borealis) under which they were married. When tragedy strikes, Aurora is left to fend for herself. She doesn’t quite fit in anywhere, and commences upon a journey to find a place she belongs.

Throughout her adventures, she meets several people who shun her from their communities, yet bestow upon her gifts to help her along her way.

After trekking through ice and snow for days on end, Aurora finally comes full circle, finding the place she truly belongs.

The story is written completely in verse that flows on paper, as well as when read aloud. You cannot help but be filled with a variety of emotions as the story ebbs and flows through the happiness and the heartache.

Illustrations by Donald Vanderbeek add to the beauty and poetry of Holly Hardin’s words. They are beautiful and elicit as much emotion as the story itself.

Children will be held captive by the words and the pictures when this book is read aloud to them. It inspires visions of families cuddled together on the couch, wrapped up in blankets on a cold December night, sipping hot chocolate, as they share the story. It could even inspire young authors and artists to create their own story.

I received a copy of this book when I was a reviewer for BookPleasures.

– reviewed by Andrea Coventry on Amazon

 


tuesday book review

Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space!

Self Publishing Advisor

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Self-Publishing News: 11.20.2018

november

And now for the news!

Some highlights from this month in the world of self-publishing!

Don’t you just love finding nuanced conversations about self-publishing in the most unexpected of places? This week, we stumbled across this article by Heather Hansman of High Country News, and we just *had* to share! Hansman chronicles the lead-up to the third-annual Seattle Urban Book Expo, a grassroots event that has come to be a launchpad for authors of all walks and paths, including founder and self-published author Jeff Cheatham. As a Seattle-based author initially hoping to boost diversity and representation in children’s books (Seattle was, Hansman notes, “recently ranked as one of the 10 least racially diverse cities in America”), Cheatham saw a need … and set out to fill it, both with his own books and with the founding of the SUBE. Says Cheatham, “‘I’m all about creating a family reunion vibe […] When I first started, I felt like there was no one I could talk to, so I never want to deny anyone knowledge.'” For more on the expo and what to expect next from Cheatham, check out Hansman’s excellent article in full!

This article comes to us by way of Oon Yeoh of the New Straits Times, in which she tackles the evergreen subject of marketing after publication. Says Yeoh, a former editor at a local publishing company, “I had to deal with authors of all stripes. Each of them had their own quirks and personalities, as to be expected, but the one thing almost all of them had in common was their aversion to marketing their books. ‘Isn’t that the job of the publisher?’ would be the common refrain.” After laying out how even traditionally published authors have to dedicate time and energy to marketing if they want to succeed, Yeoh addresses self-publishing:

Self-publishing is a very realistic option. But once you go down that route, you’re becoming an entrepreneur whether you realise it or not. When you self-publish, you have to do everything yourself. You’ll have to arrange for the editing, design and layout to be professionally done; you’ll have to arrange for the printing and distribution to be done as well. Lastly, you have to market and promote your book to the general public. And, you have to fund all of these activities out of your own pocket. If your book sells well, you’ll reap the profits but if it sells poorly, you’ll be the one who suffers the losses. Just like in any other business.

This is realism, Yeoh writes, not a negative–it’s just the way things are, and as self-publishing authors themselves remind us regularly, it can be enjoyable when you feel empowered and engaged with your readers. Yeoh goes on to describe the “hard” and “soft” skills as well as the business skills writers of all publishing paths will need to refine in order to achieve success in marketing. A very worthy article!

  • How Self-Publishing Can Serve Your Mental Health

**Note: The article proper, in keeping with the brand of AnOther Magazine, contains some NSFW art photography. We are moving the link to the bottom of this article so that you don’t click it by mistake at work. Do not open at work!**

Here’s some good news we didn’t expect this week: according to Georgina Johnson on AnOther, World Mental Health Day 2018 provides the perfect starting point for conversations about agency, self-fulfillment, and self-publishing. Johnson, described as “a London-based multidisciplinary artist and designer, and the founder of art collective The Laundry,” first dabbled in self-publishing in the form of a 2017 zine project embracing and amplifying stories of black womanhood and diverse lives. The zine spoke with a voice that resonated, containing such powerful lines as “Freedom is a direct derivative of creativity; you could almost call them two peas in a pod. But how do you become free to create without the validity of louder or weightier voices? The answer for me laid upon the pages I braved producing.” The zine set out to show what mental health actually is or can look like–a nuanced take not often found in popular media. The article closes with this rousing endorsement for self-publishing, which made the zine and its conversation about mental health possible:

In a culture in which you can be made to feel small, as a woman, as a Black person, or someone on the fringes of society, self-publishing gives you power on your terms. It’s in no way easy, but when you create something honest, funny, critical, or something that just embodies you and the way you see, you open up yourself to others and allow folks to experience the world the way you do. In our climate of increasing intolerance, this is needed more than ever.

As mentioned above, the article and zine contain some NSFW art photography. You can read it [here].


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog each month to find out the hottest news. If you have other big news to share, please comment below.

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The Alchemy of Holiday Marketing (Part III)

fall autumn book

Several weeks back, we began this series by introducing the idea that marketing—specifically marketing as regards self-published books—is a kind of alchemy. Alchemy, we discovered, has a lot of meanings or connotations, but we continue to run semi-officially with the Merriam-Webster definition of alchemy as “a power or process that changes or transforms something in a mysterious or impressive way.” We spent some time during the next post examining this definition further, as well as its historic inflections and how that translates into focusing on what makes your writing and method special. Last time, we looked into the guiding question of “what’s next?” Which, as it turns out, is taking your existing habits and tweaking them to better serve your marketing goals–in a sustainable fashion that won’t undercut your existing routines and interests.

What comes after “what’s next?”

Next comes the holiday-specific part! Now that you’ve eked out some additional sustainable habits (that will continue working in your favor year-round, of course!) it’s time to think about what little bits of “extra” you can fit in around the holidays that support your ongoing marketing strategy and also take advantage of all those little things you can only do around the holidays.

Thanksgiving

To hit upon some high points we keep returning to year after year on this blog:

Thanksgiving is a time for doing, every bit as much as it is about giving and receiving. After all, the whole “giving and receiving” thing gets a real workout around Christmas. And in a smaller sense, at Halloween and even Veteran’s Day, when we give thanks to our servicemen and women—very important in its own way, but not the only mode of being to inhabit as a self-publishing author.

Thanksgiving is a time for activity, for wrapping up all the things that have been left unfinished at other times of year—a time for completion, for stepping back and looking at the whole and then by golly sitting down and filling in the holes. The best way to celebrate Thanksgiving isn’t just to give and receive thanks; the best way to celebrate Thanksgiving is to get ‘er done. To see yourself and your book and your marketing campaign and your social media strategy through the rough patches that inevitably accumulate on the leading edge of the end of the year. It’s not, contrary to legend, a time to sit around and kick up your feet and wait for good things to happen (or, more appropriately, to pop out of the oven and onto your dinner plate). Delicious as a fresh-baked cobbler is, it’s not quite the point.

If we wanted to look all the way back to the Quakers and the First Thanksgiving—and let’s face it, like it or not Thanksgiving is a time rife with nostalgia and historic musings—we should be honest about what it was like for them. They only celebrated because the gifted foods and skills given them by the local tribes kept them from starvation—and then, only just. The Quakers almost starved. Many of them did starve. It was not a time of plenty; it was a time for surviving, and for acknowledging those who helped them to survive. The time for celebration isn’t after everything is done and the harvest is in; the time for celebration is now, when the struggle and the busy-ness and the insanity is at its height. Tap into that spirit and, in the spirit too of the diagramming and recording we’ve done since our previous post, start brainstorming the ways you can merge celebration with marketing. Will throwing an event at the local library do that for you? Will putting up posters around town? Hosting a discount or giveaway on your blog and book sale page? Think of those strategies which you can put together quickly, easily, and without adding undue stress at a busy time. We’ll be back next week with more thoughts on specific events, tips, and tricks you can use that fit the bill for simple and stress-free!

These holidays, I hope you know that we here at Self Publishing Advisor are a part of your network, a resource to enable your resilience. We’re here for you this Thanksgiving season, to help you get it done–and to help you celebrate your wonderful book!

fall autumn book blanket coffee

Do you have ideas to share? Please don’t hesitate to drop us a line in the comments section, and I’ll make sure to feature your thoughts and respond to them in my next post!

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.

 

Self-Publishing News: 11.13.2018

november

And now for the news!

Some highlights from this month in the world of self-publishing!

“Kevin Guest does not recall the date his family’s lumber mill in Columbia Falls burned to the ground. A trusted employee had sparked the blaze while welding,” opens this recent article from the Daily Inter-Lake‘s Duncan Adams. The article follows the self-publication of Kevin Guest’s new book, All the Right Reasons, and his subsequent appearance in October on The Dr. Oz show to promote the book. The book, which purports on its cover to teach the “12 Timeless Tips for Living a Life in Harmony,” chronicles the rest of that one particular story–among others–as an illustration of these principles. Says Guest, “My parents were devastated, but because kindness and forgiveness were two of my dad’s core values, I don’t remember ever hearing him say anything derogatory about that employee.” Afterward, writes Adams, “Francis Guest and a partner rebuilt the lumber mill and carried on. The employee who inadvertently started the fire still had a job.” Throughout the book, Guest draws upon a deep well of family experiences and principles. Although his roots are in Montana, he now lives in Utah, where he works for USANA–and is not hurting for money. Why did he choose to self-publish, Adams asks? “Not to make money,” he answers. “He said he is donating all proceeds from the book to help feed starving children.” For Guest, self-publishing is about crafting a legacy which will live on through the generations. Read more of Adams’ excellent article at the link!

Big news from the science fiction and fantasy community! Locus recently posted the news that Bowker, the industry number-cruncher, “has updated their self-publishing statistics with numbers from 2017 – the first year with more than one million self-published books carrying ISBNs. Bowker counted 1,009,188 ISBNs issued to self-published authors, a 28% increase over 2016.” The article goes on to note that while this number looks pretty high already, it may not even remotely touch the real figure, “as many ebook authors don’t bother with ISBNs at all since Amazon, the dominant ebook retailer, doesn’t require them.” Such enormous growth is not especially new to self-publishing; the indie corner of the market has seen steady (and sometimes exponential) growth since its origins in the early 1990s. (Although if you read this article from Jamie Fitzgerald of Poets & Writers from 2913, it’s pretty clear we’ve been self-publishing–sort of–since clay tablets and cuneiform were a thing.) There’s no sign that things are slowing down, either, or that reader demand for new material is lessening. It’s always a good time to get in on the ground floor of self-publishing!

There’s no one-size-fits-all path to follow when it comes to breaking into the self-publishing market, as military romance author Cristin Harber discovered. In a recent article for Zebra, contributor Kris Gilbertson tracks her progress from early days retreating from busy days working in grassroots politics to a crucial stage of exploring her options and pursuing workshops on craft and publication. Writes Gilbertson, Harber’s introduction to self-publishing came as an unexpected–but welcome–surprise: “In July 2013, at an Atlanta writing conference, Harber set up a meeting about a traditional contract situation, but she had time to fill. She went to a workshop where three prominent names in romance writing – Barbara Freethy, Bella Andre, and Lilliana Hart – were presenting about self-publishing. It was a new and not fully accepted concept then. Harber stepped in out of curiosity, with no intention of following up, but found herself enthralled.” And she did follow up on that workshop, mastering the skills necessary to format and publish her work, then building a fanbase through careful planning. Now a New York Times and USA Today Best Selling author, Harber “realized early on that more than an entrepreneur or small business owner, she was a whole publishing house: the researcher, the CEO, CMO, CIO. When her website was hacked last year, a Go Daddy tech asked to speak with her webmaster. She said hold on a moment, paused, then said ‘Hello!'” Packed with wisdom and riveting in its own right, Gilberton’s profile of this titan in the self-publishing field is well worth a read.


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog each month to find out the hottest news. If you have other big news to share, please comment below.

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Self-Published Book Review: “An Inky Summer”

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.
When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review:

an inky summer by fred and cheryl lowman

cipa evvy merit

An Inky Summer

by Fred and Cheryl Lowman

ISBN: 9781478777434

Synopsis*:

When 12 year old Freddie discovers Inky, an American crow, sitting on the fence near the back steps of his house, it is the beginning of An Inky Summer. Read this true story and laugh as this crafty and intelligent corvid upsets neighbors and relatives with his antics.

 * courtesy of Amazon.com

Featured Review

A Wonderful True Story!

A delightful book! This book will not only be enjoyed by children, but by the adults who read it to them. The story will make you smile, laugh, and maybe even cry. It takes you back to a simpler time when kids didn’t have all the electronics in their lives. You will never look at a crow in the same way after reading this story. They are truly a very intelligent creature that we should learn more about. Also the illustrator, Dan Carsten, did an excellent job in bringing the story to life with his vibrant drawings. A must read for all ages!!!

– reviewed by Crowman on Amazon

Other Reviews

A Special Encounter to Enjoy.

A wonderful remembrance that is recalled and shared with the reader. It create’s our own wish to have an “encounter” with a creature to recall. It is a heart warming story that expresses much honesty and joy in the what may be if we are accepting. This story sparks the imagination and is made that much more special knowing it is a “true story”.
Well done!

– reviewed by Boppa on Amazon

Great Read!

I just loved this book. It really captured a perfect time in a young boy’s life. I was drawn in right away, and it made me want an “Inky” crow as a pet for myself. I learned a lot about crows. In the past, I would just see them as large, black birds; and now I am looking for individual personalities when I see them. The illustrations are wonderful and brought the book to life. A perfect read!

– reviewed by Gail V. on Amazon

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tuesday book review

Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space!

Self Publishing Advisor

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