The Alchemy of Holiday Marketing (Introduction)


Now that it’s the beginning of October, we are well and truly into the holiday season. Sure, Halloween may still be almost a full month away, but the real pleasure of the last three months of the year only a very little to do with the big days themselves–Halloween, Thanksgiving, Christmas, and New Year’s Day–and a great deal to do with anticipation, and what we choose to do with ourselves in the intervening days as we build excitement–or design costumes, or plan reunions, or negotiate for a few extra vacation days–throughout the home stretch of the year.

What are you, as a self-publishing author, going to do with that time?

For many self-publishing authors, the holidays are the most profitable time of year. These are the authors who have figured out the best way to ring in the holidays using their skills and their published works. We’ve written extensively about holiday marketing in the past, and we may hit some of the high points again this year, but we also wanted to do something new. Not quite “6 weird tricks to spook your friends this Halloween” but something which honors the magic of the holidays, and seeks to marry together your best skills and the season’s best opportunities to create … a kind of marketing alchemy.

Over the months to come, I’ll be asking the questions: What do you have or bring to the table as an author that’s special? And what do the final months of each year have or bring to the table so far as marketing goes? How we answer these questions, together, may just provide a new way forward as you seek to plan your upcoming marketing strategy for your latest or your next self-published book!

Do you have ideas to share? Please don’t hesitate to drop us a line in the comments section, and I’ll make sure to feature your thoughts and respond to them in my next post!

You are not alone. ♣︎


ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.


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