Self-Publishing Week in Review: 9/17/13

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

Why You Should Self-Publish

This successful self-published author talks about how his latest self-publish book recently debuted #7 on the New York Times Bestseller List and how he has sold over a million books in the last two years. My favorite part of the article is when the author says, “My happiest days were spent writing, not being a bestselling author.” I also like when he states, “Implicit in the message that only some people should publish is the stance that all publishing is commercial, it’s all about making money, about being a bestseller, a pro. But that’s not the reason I do it.”

Self-Publishing on a Shoestring: Amazon’s Matchbook Program

There has been a lot of buzz about Amazon’s Matchbook Program. The program gives customers who buy a print copy of a book in the program a deeply discounted or free Kindle version of the same book. It’s similar to what Amazon has been doing with their audiobooks, where anyone who buys an e-book, can order a deeply discounted audiobook version, as well.

Self-Publishing Is Growing Up

Publishers Weekly is significantly beefing up its coverage of self-publishing authors. PW Select, a guide to self-publishing, will go monthly in October.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Selecting a Book Size for Your Self-Published Book

Self-publishing provides many advantages for authors. One of the greatest is complete control over not only the material but also most aspects of your book’s production. Even in full-service self-publishing, where you find a publishing consultant or representative who helps you every step along the way, you may arrive at certain decision you may not have anticipated.

Choosing book sizing and format is often one of those unexpected choices, especially with all of the options available with advancements in on-demand print technology.

Most books fall within a few major categories. Here are some suggestions on book sizing based on your genre:

  • Novella, Short stories, Romance: 5.5 x 8.5 inches
  • Trade paperbacks, Non-fiction, How-to: 6 x 9 inches
  • Children’s, Photography, Manual, Textbook: 8.5 x 11 or 8.5 x 8.5

It is also important to note that larger font and/or word count books often print and market better at a 6 x 9 size or larger. Shorter manuscripts print better at a smaller book size, resulting in a larger, more marketable page count.

Take a trip to your local bookstore and see what sizes books similar to yours are publishing at. It’s generally recommended to stick with what works. Or, be very, very different. Remember, your publishing professional will be available to run ideas by.

ABOUT JODEE THAYER: With over 25 years of experience in sales and management, Jodee Thayer works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps, publishing consultants and marketing professionals; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams and on assisting authors with marketing and promoting their book once published. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

Friday Conversations With A Self-Publishing Writer 9/13/13

Today’s blog may sound a bit technical as my thoughts have turned to the importance of having your work published. The old adage is true: Everyone has a story to tell. There is another saying that is equally true: Everyone is not a writer. And, some of the books that reach the shelves and/or the internet—whether published in the mainstream or self-published—should not be there. The author may have had the best idea on the planet, but could not communicate it well, or chose a genre that does not fit the subject material. Thus the positive impact of the book is lost. Here is where a ghostwriter can make a world of difference.

Finding the right ghostwriter to assist you is likened to finding the right marriage partner. Although this writing relationship may not exist for a lifetime, the connection between writer and ghostwriter must be compatible. Here are a few things to look for when discussing your project with a potential writing partner:

1) It is preferred to meet with and interview the ghostwriter in person. However, if this is not possible, telephone conversations can provide you with enough information to make your selection. I have successfully worked with several clients long-distance yet we have never met in person.
2) Ask for information about their past projects. If referrals are available—authors who will talk with you about their experience with this ghostwriter—this is the best resource.
a. Responsibility and reliability are two key components in a writing partner. When talking with referrals, ask about the timeliness of the ghostwriter’s production work.
b. Your budget is important, too. Although the former clients may not choose to reveal their personal payment plan, you can ask them if they felt they received poor, fair, good or excellent value for the amount paid.
3) As you talk about your project, listen carefully to the ghostwriter’s responses.
a. Are they knowledgeable about your genre of choice?
b. Do they actually hear what you are saying?
c. Do you find it easy to talk with them—as if you are already friends?
4) As the author of your project, you have a distinct writing voice. If you have quickly established a comfortable rapport with the ghostwriter, chances are good that they will be able to identify your voice and use it to enhance your project. This is vital to the authenticity of your book. When you are asked to a book signing and/or speaking engagement, it is essential that you speak in the voice of the book.
5) Your writing partner must have an excellent “handle” on the English language.
a. Grammar, sentence structure, and punctuation all hold a valuable place in communicating with the reader. However, I’m one of those people who believe that the concept of communication is the key component in the use of grammar and spelling skills. This skill must be used in maintaining the author’s voice throughout the book.
b. If you are writing a technical document for publication at the university-level of academia, you definitely need a ghostwriter who has that experience.
c. If you are writing in the genre of historical fiction, romance, mystery, science fiction, memoir, pet stories, cookbooks, etc. then the ghostwriter who loves language for its communication value is the preferred choice.

Bottom line: Harmony between author and ghostwriter is essential and produces excellence.

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.

Weekly Self Published Book Review: The Revival

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review by Midwest Book Review:

The Revival

The Revival

Maggie Allen

Publisher: Outskirts Press

ISBN:9781432776408

When uncertainty clouds your past, the future doesn’t look much clearer. “The Revival” is a novel following Virginia Wilson as she tries to piece together what happened at a strange summer in Totoba in Africa. Returning to the continent to find some evidence of understanding through it all, to know what happened, to know what’s going to happen. The second in the trilogy, “The Revival” is of interest for general fiction readers.

BlueInk Review Now Offering Services for Spanish Language Books

Book reviews are a great way for self-publishing authors to increase their credibility and promote their books. One of the most popular review sources for self-published authors is BlueInk Review, and they are now expanding their services to include Spanish language books.

BlueInk Review was founded by  internationally known publishing professionals, literary agent Patty Moosbrugger and award-winning former book review editor of the Rocky Mountain News Patti Thorn. While fee-based, all BlueInk reviews are honest appraisals, written by professionals drawn largely from mainstream media outlets or editors who have worked at well-respected publishing houses. Worthy titles are not only featured on the company’s website but are also vigorously promoted to publishers, librarians, literary agents and booksellers. BlueInk acts as means for readers and industry professionals to find the “next generation” books worth selling, stocking, purchasing and reading.

BlueInk offers a host of other services as well, including articles with self publishing tips, places for authors to tout their sales successes, lists of important writing resources, classified ads, and much more.

To learn more about BlueInk Review, visit http://www.blueinkreview.com.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.