Friday Conversations With A Self-Publishing Writer 9/13/13

Today’s blog may sound a bit technical as my thoughts have turned to the importance of having your work published. The old adage is true: Everyone has a story to tell. There is another saying that is equally true: Everyone is not a writer. And, some of the books that reach the shelves and/or the internet—whether published in the mainstream or self-published—should not be there. The author may have had the best idea on the planet, but could not communicate it well, or chose a genre that does not fit the subject material. Thus the positive impact of the book is lost. Here is where a ghostwriter can make a world of difference.

Finding the right ghostwriter to assist you is likened to finding the right marriage partner. Although this writing relationship may not exist for a lifetime, the connection between writer and ghostwriter must be compatible. Here are a few things to look for when discussing your project with a potential writing partner:

1) It is preferred to meet with and interview the ghostwriter in person. However, if this is not possible, telephone conversations can provide you with enough information to make your selection. I have successfully worked with several clients long-distance yet we have never met in person.
2) Ask for information about their past projects. If referrals are available—authors who will talk with you about their experience with this ghostwriter—this is the best resource.
a. Responsibility and reliability are two key components in a writing partner. When talking with referrals, ask about the timeliness of the ghostwriter’s production work.
b. Your budget is important, too. Although the former clients may not choose to reveal their personal payment plan, you can ask them if they felt they received poor, fair, good or excellent value for the amount paid.
3) As you talk about your project, listen carefully to the ghostwriter’s responses.
a. Are they knowledgeable about your genre of choice?
b. Do they actually hear what you are saying?
c. Do you find it easy to talk with them—as if you are already friends?
4) As the author of your project, you have a distinct writing voice. If you have quickly established a comfortable rapport with the ghostwriter, chances are good that they will be able to identify your voice and use it to enhance your project. This is vital to the authenticity of your book. When you are asked to a book signing and/or speaking engagement, it is essential that you speak in the voice of the book.
5) Your writing partner must have an excellent “handle” on the English language.
a. Grammar, sentence structure, and punctuation all hold a valuable place in communicating with the reader. However, I’m one of those people who believe that the concept of communication is the key component in the use of grammar and spelling skills. This skill must be used in maintaining the author’s voice throughout the book.
b. If you are writing a technical document for publication at the university-level of academia, you definitely need a ghostwriter who has that experience.
c. If you are writing in the genre of historical fiction, romance, mystery, science fiction, memoir, pet stories, cookbooks, etc. then the ghostwriter who loves language for its communication value is the preferred choice.

Bottom line: Harmony between author and ghostwriter is essential and produces excellence.

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.

Weekly Self Published Book Review: The Revival

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review by Midwest Book Review:

The Revival

The Revival

Maggie Allen

Publisher: Outskirts Press

ISBN:9781432776408

When uncertainty clouds your past, the future doesn’t look much clearer. “The Revival” is a novel following Virginia Wilson as she tries to piece together what happened at a strange summer in Totoba in Africa. Returning to the continent to find some evidence of understanding through it all, to know what happened, to know what’s going to happen. The second in the trilogy, “The Revival” is of interest for general fiction readers.

BlueInk Review Now Offering Services for Spanish Language Books

Book reviews are a great way for self-publishing authors to increase their credibility and promote their books. One of the most popular review sources for self-published authors is BlueInk Review, and they are now expanding their services to include Spanish language books.

BlueInk Review was founded by  internationally known publishing professionals, literary agent Patty Moosbrugger and award-winning former book review editor of the Rocky Mountain News Patti Thorn. While fee-based, all BlueInk reviews are honest appraisals, written by professionals drawn largely from mainstream media outlets or editors who have worked at well-respected publishing houses. Worthy titles are not only featured on the company’s website but are also vigorously promoted to publishers, librarians, literary agents and booksellers. BlueInk acts as means for readers and industry professionals to find the “next generation” books worth selling, stocking, purchasing and reading.

BlueInk offers a host of other services as well, including articles with self publishing tips, places for authors to tout their sales successes, lists of important writing resources, classified ads, and much more.

To learn more about BlueInk Review, visit http://www.blueinkreview.com.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self-Publishing Week in Review: 9/10/13

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

Kerry Wilkinson: ‘It’s not true that self-publishers can only be successful if they sell for under a pound’

Kerry Wilkinson has self-published six books in a crime series. Although he recently signed a 14-book deal, he says he would “definitely” self-publish again. In this article, he talks about his self-publishing experience and his future publishing plans.

The Rise of ‘Hybrid Authors’ Who Have Self-Published and Had Publishers

This article talks about the impact of self-publishing on the publishing industry as well as authors. The writer suggests that the changes have created an author who is “savvier about her prospects in the publishing industry; one who works hard to understand the economics of publishing and make smart decisions; one who knows how to take the job of being an author seriously and market her books.”

How to Set the Right Price for Your Self-Published Book

Choosing the price for your book is an important decision when self-publishing. This article discusses the average price for self-published books, whether you should price your book high or low, the “freemium” strategy, and price pulsing.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Take Your Time Self-Publishing

Many authors I know are anxious to self-publish their book. In fact, many of them choose self-publishing because they can see their book in print much quicker than if they used a traditional publisher. While speed is one of the many perks of self-publishing, I ALWAYS encourage my authors to take their time. If you want to publish a quality, professional book, do not rush! Instead, remember these five tips.

1) Be realistic about deadlines.

It is never a good idea to rush your writing in order to meet a deadline. You will not produce your best work if you are focused on finishing by a certain date instead of striving to write a good book, no matter how long it takes. While it is a great idea to set realistic writing and publishing goals, too tight a deadline can be damaging to the quality of your book.

2) Proofread, and consider professional editing.

No matter how great your story or ideas are, if your book is tainted with numerous grammar, spelling, and style errors, readers aren’t going to take your book seriously. To be considered a professional writer, you need to publish quality work. This means you need to take the time to proofread your book several times, and it is always a good idea to hire a professional editor. It is difficult to catch all the errors in your own work, so it is best to have another set of eyes review your manuscript.

3) Research before publishing.

Choosing a self-publishing company is a big decision. Each company offers different packages, features, prices, and support, and you need to decide which company will best complement your needs and goals as a writer. Don’t just randomly choose a self-publishing company. Spend time researching your options, and pick the one that is best for you.

4) Don’t get too far ahead.

While thinking about marketing and promotion before your book is published is a good idea, don’t get too far ahead of yourself. I don’t recommend scheduling marketing events before you have a book to take with you to the event. Go ahead and create a marketing plan, but wait until your book is ready before doing too much promotion.

5) Just enjoy it.

Self-publishing a book is an exciting adventure. Rather than rush through the process, take the time to enjoy it.

Rushing the self-publishing process will result in a less than perfect book. Take the time to make sure every aspect of your book is exactly what you want. Leave time to allow professional editors and designers to do a quality job, and take the time to enjoy the journey of becoming a self-published author.

 

ABOUT JODEE THAYER: With over 25 years of experience in sales and management, Jodee Thayer works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps, publishing consultants and marketing professionals; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams and on assisting authors with marketing and promoting their book once published. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.