Self-Publishing Book Review of the Week

Weekly Self-Published Book Review: The Unlikely Career of Sonny B. Feelright

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review by Midwest Book Review:

 the unlikely career

 The Unlikely Career of Sonny B. Feelright

Dwight David Morgan

Publisher: Outskirts Press

ISBN:9781432780111

When someone throws you money fresh out of college, it takes a lot to resist the temptation. “The Unlikely Career of Sonny B. Feelright” is the story of college graduate Sonny Feelright as he lucks out into a job at a Chicago Investment bank. Fabulous fortune tempts him in the guise of cruel and unethical Nancy Black, who could set him for life. Faced with trying to do what’s right, he relies on what friends he can find, making “The Unlikely Career of Sonny B. Feelright” a fine read that should prove hard to put down.

Alternative Marketing Methods, Blogging Tips for Authors, Book Marketing, Book Promotion, Book Promotion Strategy, Book Signings, Facebook, Holidays, Kelly Speaks, Marketing Your Self-Published Book, Self-Publishing, Social Media Marketing, Viral Marketing

12 New Year’s Resolutions for the 12 Days of Christmas (part I)

I know it’s a bit early to be setting my New Year’s resolutions in stone, so I’ll consider this post something softer than stone, more easily reshaped, but still very much real and solid and tangible––perhaps something like the digital version of putty or artists’ plaster, which will slowly resolve itself into fact. 

My real reason for getting started early is twofold: I want to give myself the time to really think through the list, and I want to give you the time to put some of my resolutions to your own good use as 2015 rolls in.  And so, with no further ado:

I resolve to …

#1:  Host a new kind of marketing event. 

I must admit, I’m fairly predictable when it comes to planning marketing events––I know what I’m good at, and what I’m comfortable doing, and that pretty much boils down to short readings and Q&As at local libraries.  In 2015, I resolve to try something new, or rather, to plan and attempt to execute at least one event that isn’t a reading or a Q&A session at a local library.  You’ll note I used the hazy word attempt just now.  I think it’s important to put together a plan and to make a few phone calls, but not to shackle myself to an impossible agenda.  If, for example, my (very-beginning-stages) notion to put together a bi-weekly podcast proves an enormous drain on my time and energy, then I may need to reevaluate in a few months.

#2:  Attend a new kind of marketing event. 

If I’m predictable about the kinds of events I host, then I’m even more predictable when it comes to the events I attend.  This last year, I’ve been a regular on the book-signing and book-reading circuits, but these are not the only events out there.  I need to diversify what I do so that I can become both a more well-informed reader and a more effective marketer myself!  In 2015, I resolve to attend at least one webinar, book festival, or other marketing event that is a little outside of my comfort zone.  Even if I have to travel a couple of hours to make it, or rearrange my work schedule for a few days, I intend to make this resolution a priority.

#3:  Learn some new code. 

I know a little HTML, but I’ve been out of the coding game for a spell.  It’s time to dive back in, particularly with an eye for coding––whether HTML, CSS, Java, or some other programming language––that can boost my digital footprint.  In 2015, I resolve to read at least one book on the subject, or attend a class, or otherwise broaden my understanding of at least one of these codes.

#4:  Try out a new digital device or software application. 

There are any number of apps out there which I can download to my iPad or e-reader which can help me keep track of my ongoing efforts at self-promotion––and many which can actually help me improve.  In 2015, I resolve to research, discover, and incorporate at least one new digital device, program, or app into my life, with a specific intention to boost my marketing efforts.  This resolution may actually pose a good challenge, since I have little to no idea of where to start.  There are so many possibilities!  The real trouble is narrowing the options down to just … one.

#5:  Launch a new round of SEO campaigns. 

I’ve written extensively about Search Engine Optimization (SEO) before.  Now it’s time for me to practice what I preach!  In 2015, I resolve to put into effect a rigorous and updated SEO program to boost web traffic to my websites.  I’ve dabbled in a great many of the strategies out there at one time or another, but with little accountability and thoroughness.  This time around, I want to be more organized about my SEO efforts––and more regular.  It’s not enough to apply some of the techniques some of the time––I need to apply most of the techniques on a regular basis, or else it’s all just wasted effort.  Readers respect reliability!

#6:  Establish ambitious goals and healthy boundaries for my social media presence. 

Just as I’ve casually speed-dated most of the SEO stratagems out there without committing to any one plan, I’ve felt my way around all or almost all of the major social media platforms––Twitter, Facebook, Instagram, Pinterest, Tumblr, Blogger, Goodreads, LinkedIn, and many others––without putting into effect any rigorous plan of action.  I’ll post a picture to Instagram one day and forget about it for a few weeks, then write ten tweets in quick succession, only to let my twitter handle lapse for months on end.  In 2015, I’ll put together a calendar, and a schedule, to better handle my social media accounts.  I pledge to dismantle the accounts I don’t actively use or am failing to use effectively, and pour my time and energy into the outlets that do effective work for my self-promotion.  I pledge, too, to make a habit of timing my posts, so that readers know when they can expect to see something new show up on one of my websites. 

… and you’ll have to stick around until next Wednesday for the other six.  In part because I’ve reached my word limit for the week, and in part because I want my final six resolutions to be even better than my first six!

Can it really be––almost––2015?  It’s hard to believe, sometimes, that this entire industry has been born and made, and remade, and evolved into endless permutations––all within my lifetime.  All within living memory.  The printing press has been around since the 1300s, but since then the process of making and selling books has never seen such a rapid and total transformation as it has within the last twenty years, and perhaps even the last decade.  Digital publication and distribution, e-readers, self-publishing, collaborative writing forums, viral marketing—we live in an exciting time that shows no signs of slowing down.  I, for one, hope to match the broad spectrum of these changes with a few, specific, targeted evolutions of my own.  I’m going to start small, here, in the new year.  In 2015.  I hope you’ll join me!

If you have a question about any of these tools for self promotion, would like to hear from me about something specific, or have other big news to share, please comment below!

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.
Kelly Speaks, Self-Publishing Week in Review

Self-Publishing Week in Review: 12/23/14

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

Seven Books That Will Convince You to Read Self-Published Authors

Shelf Unbound recently revealed the winners of its annual indie writing competition. Checking out these books can provide a glimpse of what is successful in the industry and remind you that self-published authors are talented.

 Book Review Success for Indie Authors

Book reviews help ensure that your book gets loads of attention right from the start. This informative article discusses free reviews, paid reviews, customer reviews, and creating a review action plan. It is a must read.

Going Solo: Veteran Narrator Self-Publishes Audio Edition of Cult Classic

Award-winning narrator Robert Fass turned to self-publishing for the audio edition of one of his favorite novels.Fass has taken the unusual step of acquiring the audio rights to and self-publishing It Happened In Boston?, which he both performed and produced at his home studio in the Bronx.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.
Jodee Speaks

How to Get Your Self-Published Book into Big Retailers

When most people dream of becoming an author, they image their book displayed on the shelves of their favorite bookstores and picture readers picking it up, looking at the cover, flipping through the pages. They imagine the smell and feel of their book in print. Despite the popularity of ebooks, there is just something magical about a paper book.

Many people think self-publishing only means creating ebooks and selling books online, but choosing self-publishing doesn’t mean you have to give up your dream of seeing your book in print in big retail stores.

So how do you get your self-published book one of those highly coveted spots on the large retailer shelves? The short answer: one step at a time. These step-by-step strategies can get you closer to your bookstore goals:

  • Start with online and in-person sales. Sell at book fairs, on your social media sites, at local events and any place you can set up a table and take payment.
  • Market your book. Set up a clear plan for marketing and publicizing your book so you can gather interest and increase sales.
  • Establish that your book is desirable. Track every sale and look for patterns of growth. This information is appealing to book retailers.
  • Use those sales figures. Once you’ve established that you have, or are heading toward, positive sales trends, start talking to local bookstores, seeking a commitment to carry your book.
  • Tailor your product. Armed with your bookstore commitments, work with your self- publishing company to change your trade discount and retail price and add retail returns, so bookstores can carry your book.
  • Expand to larger markets. Put together a proposal to submit to bookstore contacts and approach larger markets about getting your self-published book on their shelves.

Getting into big retail stores can be a difficult process, but if you keep your eye on the big picture and work consistently toward your goal, it’s doable.

ABOUT JODEE THAYER: With over 25 years of experience in sales and management, Jodee Thayer works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.
Conversations with a Self-Publishing Writer, Royalene Speaks, Uncategorized

Friday Conversations With A Self-Publishing Writer 12/19/14

CHARACTERS VI

Tis’ the Friday before Christmas, and I’m thinking of all the people I’ve shared Christmases with over the years.  What a marvelous group of people to know and remember…AND…what great examples for Character Sketches.

One of my Great-Great-Great Granddads was an Indian Scout and married a Native American woman from a traveling clan of the Cherokee Tribe.  It is also told that he was “small-town” Sherriff who “held no account” with those who might discriminate or treat others unfairly.

Another Great-Granddad was a livestock buyer and “knew his horses.”  I’ve heard that one day—around 1905 or so in the big city of Denver, Colorado—he saw a freight-hauler standing beside a pair of horses hitched to a heavy overloaded wagon and someone whipping them unmercifully.  Great-Granddad jumped from his own horse, grabbed the whip from the hauler’s hand and whipped him “a bit.”

My Great-Grandmother, and Grand-Aunt raised Doberman Pinchers, lived in a small mountain community and owned and operated “the best bar & grille in town.”  When we visited with them, my treat was to help open the bar for lunch by “tasting” a vanilla-malted-shake made in the blender that normally mixed “other” beverages.

My Mother has been gone almost 20 years now, and yet I clearly hear her voice and recall her year-‘round example of love and faithfulness toward family and friends.  She also held the belief of excellence in work, giving quality effort for her pay.  She was an accountant/office manager by profession and a mentor to business owners and coworkers alike.  I remember one of our conversations when she wondered “where” I got my inclination to be a writer.  “No one on either side of the family has ever been a writer!”  And yet, my Family Tree is ripe with intriguing characters and potential storylines.

SO…maybe it’s time for you too to pause and collect your Christmas memories.  What were (are) the personality traits that have remained most solidly etched in your remembrances?  Was there someone who seemed so carefree—talking about God’s love so much that you wondered if they ever experienced any hardship and later learned that they’d been abandoned at birth and grew up in awful foster homes?  Did you sit across the table from an ancient ancestor who looked like her face was etched in stone only to discover that she’d been runner-up in the Miss America Pageant?  Were you a little frightened by the homeless family your Dad met outside the bakery and invited to dinner—then saddened as they shared their “story” of a fortune won and lost overnight? christmas tree

What stories of humanity—of human nature—would the Christmas Trees tell?  Would they reminisce about that first St. Nick (circa 315) who dropped coins into the shoes of the needy?  Would they speak of the German woman—the mother of a son about to be conscripted into Hitler’s army who fled the city, then befriended three American soldiers and three German soldiers leading them to discover the true meaning of courage and the true spirit of Christmas? (True story: starring Linda Hamilton, 2005).

OH SO MANY stories to write about!  Have you started planning your next writing project?  NOW is the time.  Write—Re-write—Publish!  And, may all your Christmases be BRIGHT!

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.