5 Ways to Promote Your Book in March

March is National Reading Month and Small Press Month. This makes it the perfect month to focus on promoting your book. Here are five ways you can promote your self-published book in March.

1. Read Across America Day

March 3 is National Read Across America Day, also known as Dr. Seuss Day. This is the perfect opportunity for children’s authors to promote their book. Schedule a reading at a local school, library, or bookstore. You can also get creative and host a Read Across America event for adults.

2. St. Patrick’s Day

Holidays are always a great opportunity to promote your book. Even if your book has nothing to do with St. Patrick’s Day, you can get creative with your marketing plan. Perhaps, host a St. Patrick’s Day give away or schedule a St. Patrick’s Day event. For instance, you could schedule a book signing, wear your favorite green shirt, hand out some Irish potatoes to your guests, and promote your book while “celebrating.”

3. Bologna Children’s Book Fair 2014

Bologna Children’s Book Fair will be held March 24-27. It is the most important international event dedicated to the children’s publishing and multimedia industry. Last year, the event had about 1,200 exhibitors coming from 75 countries and 25,000 international professional trade representatives. To learn more, visit http://www.bookfair.bolognafiere.it/en/the-fair/895.html.

4. Book Expo America 2014

Book Expo America will take place May 19-31. It is the #1 book and author event  that offers the book industry access to new titles,  authors, and education about the publishing industry. BEA is the best place to  discover new titles and upcoming books and meet face to face with favorite and  up and coming authors. To learn more, visit http://www.bookexpoamerica.com/.

5. Schedule an interview or book signing event

People won’t buy your book if they don’t know it exist, so schedule an event  that will help you connect with readers and gain some press for your book. Two great options are a radio interview or book signing event. Start by contacting local radio stations or bookstore to set up the event.

I’d love to know, how do you plan to promote your book in March?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Friday Conversations With A Self-Publishing Writer 2/28/14

PLANT THE SEED

Some years back, when I was writing copy for magazine ads, several of us copyeditors were brainstorming ideas and came up with that focus statement: Plant the Seed.  Since then, my writing career has developed in very exciting ways I never imagined.  This has led me to work with a team of writing and publishing professionals who actually encourage me to talk about the many roads I’ve followed in building my writing skills.  There are no two writers (uniquely gifted authors) who have the exact same development experiences, yet many of the skills and abilities that have brought us success can benefit others.

So it is that over the last few weeks I’ve briefly shared concepts of Flash-Writing (quick and creative concept discovery), Picture This (visual expressions of emotion), and Imagine That! (blood and bones details).  My thoughts today carry these ideas a step further into the development of your book—whether fiction or non-fiction.

Write TO your readers—your Audience.  Look upon your words—sentences, paragraphs, chapters—as if they are the stage upon which you are developing the seed/theme of your book.

  1. Are your characters developed well enough to connect to the reader?  You can answer this by pulling the character OUT of the story and have that character write a letter to you.  Yes, step into the slippers and robe of your character and write a letter to yourself.  Listen to the heart of the letter—what the character would naturally be writing about to anyone—and decide if it “rings true.”  If so, you’ve done a good job of creating this character and/or developing the personae of the real person.  If not—if the letter comes across as single statement sentences, dry and lifeless—then you have some work to do.
  2. Do you know—really know—the topic/theme of your book?  Have you written it out in one sentence (something that could be Tweeted)?  I’ve known several authors who thought they were writing a book about one main idea and ended up realizing that the essence of their story was much more than they anticipated.  We don’t have to develop this one-sentence “test” from the beginning, but by the time we’ve written a complete first draft we should pause and dig deeper into what we’ve written.
  3. Do you have the social/cultural and environmental aspects accurately presented?  LOOK at the props upon your stage.  What are the characters wearing?  What type of money do they carry in their pockets?  What do they (and your readers) see outside their windows?  Again, get that first draft written, then go back and research the elements needed there.

By the time you’ve completed your second draft, most of the “seed planting” creative writing work will be done.  Then—set your manuscript aside—and think marketing.  If, indeed, you’ve written TO your readers, this will not be difficult.  You’ll know exactly who your audience is and the topic/message that needs to be highlighted.  However, if you’re a little intimidated by this element, talk to the folks on your self-publishing team and they can brainstorm with you—preparing to Plant the Seeds that will sell your book.

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.

Self-Publishing: Getting Paid To Do What You Love

Gone are the days of being stuck in the same career your entire life. Gone are the days of being confined to a boring, 9-to-5 job. Gone are the days of longing to be a published author. Gone are the days of unpublished manuscripts stashed away with piles of rejection letters. With the growing trend of self-publishing and the constant advancements in technology, you now have the power to make all your dreams come true. Here are three ways self-publishing can help you get paid to do what you love.

1. Increase your credibility and build your brand.

Whether you are a yoga instructor, doctor, or any other professional, self-publishing a book is a great way to build your brand and increase your credibility. Many professionals use self-publishing to publish books within their niches. These books are a great way to showcase your expertise and educate current and potential clients.

2. Add to your revenue stream.

Self-publishing is popular among public speakers, mentors, and other entrepreneurs because books can be an additional source of revenue. For instance, many public speakers sell their books at their speaking events. This not only increases their credibility and branding, but it is also provides a simple way to increase revenue at the event.

3. Be the writer you dream of being.

Many authors have found significant success in self-publishing. Depending on your goals and determination, it is possible to earn supplemental or a full-time income by writing and selling your self-published books. While it takes hard work and dedication, it is possible to make a living as a writer.

I’d love to know, what is your dream career?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Friday Conversations With A Self-Publishing Writer 2/21/14

Imagine THAT!

I love a good mystery!  The eccentric sleuth who investigates; the endangered victim(s); the crime; the witnesses; and the release of clues—puzzle pieces that pop around in the reader’s imagination until they fit.  However, when an author adds the intricate details of forensic investigation to the mix the mystery becomes much more detailed and satisfying for most readers.

Some time ago I spoke with a group of avid Mystery Readers who met once a month to discuss the novel they’d selected.  They followed one simple rule—DO NOT read the last chapter (conclusion) until the next meeting when they would read The End together.  Each person wrote out their “professional opinion” on a 3×5 card, signed and dated it; these were collected in a basket as they arrived at their gathering place.  No matter who or how many reached the author’s selected culmination-of-clues, their enjoyment was made much richer by becoming the detective/investigator themselves.

The combination of clues—whether placed in dialogue or footprints or microscopic detail—opens the reader’s imagination.  So it is that the author must explore all avenues of investigation, allowing the words on the page to create an image in the reader’s mind.  For example is the cliché statement “Blood is thicker than water,” true?  That concept is used in many ways, but for the Mystery Writer the factual answer to this question is vital.  While an anatomy professor might tell us that 83% of blood is water, how can that “fact” be useful in story form?  What could an investigator learn from a victim’s blood that has only 50% water and higher elements of something else?  What might that something else be?

In 2010, an exhibition of the human body was brought to the Denver Museum of Nature and Science.  A German anatomist, Gunther von Hagens, had invented a technique called “plastination” that preserved elements of actual human anatomy (donated for his scientific research) with an exactness that shocked many viewers.  More than 37 million people around the world now know what a human body looks like beneath the skin.  And they are the Mystery Readers who will be reading your next book.

Are you prepared for their critique?  Do you have writing partners to review your manuscripts before they go to print?  There are many ghostwriters who love research and could offer their expertise.  Self-publishing teams of writers, editors and author representatives can guide and support the Mystery Author.  And there are other helpers, such as the International Thriller Writers organization, who offer mentor contacts—authors who have walked this trail and know how to avoid the pitfalls.

I applaud the Mystery Writers of today—each one finding their niche within the genre.  Some are comfortable with the “cozy” mystery; some will jump into the end of the pool and give us the full dose of well-researched and well-written scientific criminology.  May you all succeed and fear-not making the step to self-publish and set your stories FREE.

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.

10 Inspiring Quotes on Writing

Let’s face it, we all lose the motivation to write sometimes. Whether it is criticism, writer’s block, fatigue, or any other obstacle keeping you from writing, I am here to help. I’ve collected 10 of my favorite inspiring quotes on writing to get you motivated to start or finish your writing project. Here they are:

1. “This is how you do it: you sit down at the keyboard and you put one word after another until its done. It’s that easy, and that hard.”  ― Neil Gaiman

2. “There is no greater agony than bearing an untold story inside you.”  ― Maya Angelou

3. “You have to write the book that wants to be written. And if the book will be too difficult for grown-ups, then you write it for children.”  ― Madeleine L’Engle

4. “If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.”  ― Stephen King

5. “Substitute ‘damn’ every time you’re inclined to write ‘very;’ your editor will delete it and the writing will be just as it should be.”  ― Mark Twain

6. “And by the way, everything in life is writable about if you have the outgoing guts to do it, and the imagination to improvise. The worst enemy to creativity is self-doubt.”  ― Sylvia Plath

7. “Don’t tell me the moon is shining; show me the glint of light on broken glass.”  ― Anton Chekhov

8. “The scariest moment is always just before you start.”  ― Stephen King, On Writing: A Memoir of the Craft

9. “The first draft of anything is shit.”  ― Ernest Hemingway

10. “I write to give myself strength. I write to be the characters that I am not. I write to explore all the things I’m afraid of. ” ― Joss Whedon

I’d love to know, what is your favorite inspiring quote on writing?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.