
From all of us at Outskirts Press, have a safe and happy New Year!
Self publishing advice from writing to marketing and everything in-between.
If you have no bio, readers may be puzzled by its absence. If your bio is bad, then your readers may put down your book. If you put in the work to craft a solid author bio that stands out, it will pique the interest of potential readers, and it may even help you sell more copies.
Thankfully, an author bio is way easier than writing a book. However, even with that in mind, there are some guidelines to follow if you want your bio to stand out in a good way rather than being forgettable or bewildering. In this post, I go into the essentials of a good author’s bio that hooks readers and sells books.
The most important rule is to keep your bio brief. You will use your bio in several places (more on that later) and want your readers to read the entire paragraph without trailing off. Bio may be short for “biography,” but you should save the long-form essay for other places. The word count varies, but 100–150 words are a good ballpark for most places.
Another important convention is to write your bio in the 3rd person point-of-view, not in the 1st person “I” voice. While you want your writer’s voice to shine through, the 3rd person grants your bio an air of professionalism.
Bio openings vary, but a safe go-to is to put in the first sentence a) your name, b) your profession, and c) the name of the book you’re writing the bio for.
Just for fun, imagine if I’m writing a book based on this blog. By using the above template, my opener may be, “Elizabeth Javor is the sales and marketing director of Outskirts Press and the author of the book Elizabeth Speaks.” (That’s a working title.)
Within your bio, you should hint at the subject matter or themes in your writing. Ideally, you should be hinting at the unifying principle of your work. If you’re a novelist, mention the subgenre and the important themes you aim for in your stories. If you’re a nonfiction writer, focus on your niche.
Especially in nonfiction, you want your bio to show off your expertise. When your readers want to be informed or persuaded or at least believe in what you’re writing, showing them your credentials and accomplishments does the job. If you’re publishing an academic book, your educational history is a must-have. Even outside of academia, it’s nifty to show off any higher degree you have, such as an MFA. If you’re writing about how to run a business, your audience will want to know your companies and if they’re successful.
Even in fiction, mentioning your experience in your bio is useful. For example, if you’re writing a novel about running, readers will buy into your story more if you’re a runner yourself.
A common way to add a personal touch to the bio is to share your geography and your family. For this, avoid charting out your entire life story. Instead, stick to where you’re currently living unless a previous residence pertains to your book’s subject. With your family, only mention what you’re comfortable with. For example, some authors are happy to say they have a husband, a bunch of kids, and a cat. Other authors will omit that personal information altogether.
If you want to stand out, you can opt for something unusual about your life. For example, some readers may be interested if you’re a fire dancer or an exotic animal trainer, even if these identities don’t relate to your book. In these cases, do keep it to one sentence.
When ending your bio, a reliable closer states what else you’ve written. If you’ve already written books and you’re reading this article as a refresher, this is the opportunity to plug your previous titles. If this is your first book, you can state that you’re a debut author. Even if it’s your debut, you should bring up relevant publications you’ve contributed pieces to, such as journals and blogs.
Once you have your author bio, the fun starts! Your bio doesn’t just exist in the back of your book. You can take the same blurb and reuse it, with some tweaks, in your marketing.
Put your bio on the product page for your books and your author page on a storefront like Amazon. Then, you can put it on your website by extending it into a full “about” page. Next, trim it up for your social platforms, such as Instagram, and send it to your hosts for guest blog posts, podcast appearances, and book signings. You can even use it as an outline for a longer blog post or a Twitter thread pitching your book.
With all this advice in mind, start drafting your bio. If you’re stuck on how to write it, open some books in the genre you’re writing in and study how their authors structure their spiels. You can even look at the contributor bios on this very blog.
The author bio is rarely the one factor that sells your book. Nevertheless, it’s integral to pitching your book and getting your next reader.
Over to YOU: If you have an author’s bio, put it in the comments! If you don’t have one, create a draft and share it. Add any additional tips and advice for writing great author bios.
ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.
A Creative Commons (CC) license is a free licensing scheme from a nonprofit organization of the same name. It gives creators an easy, configurable option for reserving and waiving their works’ rights.
Depending on your CC license, you can make it easier for other creators to build off your work. For instance, you can use a CC license to enable other creators to publish adaptations and modifications of your writing without negotiating with you over a license.
Furthermore, CC gives you options to control how others use your work. Are you not comfortable with others selling derivations of your work? Then go for a Noncommercial license. Do you want others to remain within the Creative Commons ecosystem? Opt for the ShareAlike option.
In all cases, you’ll retain the right to attribution, which means any derivative works will have to state that you and your work are the original source. But, more importantly, you’ll retain your work’s copyright and all the benefits that come with it.
So, if you’re self-publishing, should you put your next book under a Creative Commons license? It depends. For some writers, Creative Commons empower their goals. For others, it could impede the ability to profit from your products.
Keeping in mind that I’m not your lawyer, here are some factors I recommend considering when contemplating a Creative Commons license.
First off, Creative Commons has a license to place your work into the public domain. If you want to waive copyright entirely, put your words under the CO license. However, this isn’t an ideal path for any writer looking to make money off books.
One feature of a CC license is that it’s easy to apply for. To apply for a license, you just need to go to the Creative Commons website, use their chooser to pick which specific license you desire, then copy and paste the license’s wording onto your book’s copyright page.
Voilà, you’re done. There is no need to pay for a CC license or register it in a database. (Although I still recommend registering for copyright if you want to enforce it.) Anyone who wants to share or build upon your work must just read the terms of your CC license and follow them without you being required to talk with licensees.
A CC license is an excellent option if you want to freely encourage collaboration and derivation of your work, especially if you’re writing nonfiction.
For example, a teacher or professor may want to publish a paper or pamphlet and want other educators to incorporate those words into their classrooms or course materials. In these cases, the creator hopes to spread knowledge while retaining attribution for one’s work. If that’s your aim, CC is a good option.
Another approach is to place one work in the Creative Commons to promote another work that has all rights reserved. That way, you can have a CC product—like a freebie or a white paper—that readers can freely share while you can maintain commercial viability for your main book.
Even some fiction writers may see the use of the Creative Commons. For example, many novels have a CC license. Creative Commons is also common in other creative mediums like video games and tabletop role-playing games, where creators want others to release freely remixes of their games.
Frankly, unless you have a good reason to adopt a CC license, I recommend you go with the default option of “all rights reserved,” a familiar phrase on most published books’ copyright pages.
A critical feature of a CC license is that it is irrevocable. This means that it applies forever once you put your work under a CC license. Therefore, if you want to change how your work’s material is used, then CC isn’t for you.
Creative Commons may also not make sense with your particular medium. For example, if you’re a novelist, you may not see a reason to license out derivations freely of your books.
You may also not be comfortable with adaptations of your work, especially if the adapters charge money. For instance, you may not want other writers using your characters, setting, or even words—even if they’re crediting you as the original creator.
A CC license also makes it so licensees are not obligated to contact you before sharing or remixing. If that arrangement makes you uncomfortable, that’s another point against CC.
And ultimately, if you don’t understand what a CC license does, it’s better to go with all rights reserved. Since CC is irrevocable, you should fully understand which rights you’re giving away before opting to do so.
So that’s the rundown of what constitutes Creative Commons and the factors to consider. Even if you have zero interest in applying for a CC license, learning the ins and outs will help you build your knowledge of licensing and how to protect better your book’s copyright.
Over to YOU: What experience do you have with Creative Commons licensing? What other questions do you have about copyright and licensing?
ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.
A style sheet is a list of terms, rules, and preferences used for editing. This sheet helps with correctness and consistency, as grammatically correct yet inconsistent writing can distract readers.
All traditional publishers create style sheets with their authors at the beginning of the editorial process and pass it down to copyeditors and proofreaders.
But many self-publishing writers neglect the style sheet. Either they self-edit without any outside help or hire an editor who doesn’t use this industry practice.
If you’re entering self-publishing as a career, I recommend that you keep a style sheet for every book. Whether you create one during the revision process or collaborate with a hired editor, the style sheet will be an invaluable tool that will only strengthen your books, especially if you’re a series author.
Publishers all have different conventions for how they construct a style sheet. What’s important is that you include notes that will help you edit the best.
With that in mind, there are common elements for a style sheet.
At the top of the sheet, put down your book’s title and author’s name. From there, note what style manual and dictionary you’re using.
Style manuals and dictionaries vary wildly based on country and category. However, with U.S. trade publishing, The Chicago Manual of Style (CMOS) is the industry standard, with Merriam-Webster being the recommended dictionary for CMOS.
If you’re a self-publisher, you can choose whichever resources you prefer, but consider the industry standard first.
If you want professional-level editing, you need to choose specific references so that all project editors follow the same rules. Otherwise, you may have editors reversing each other’s changes due to using different dictionaries!
The most common section is the alpha list, also called a list of terms and names. This list orders the important words and phrases in your book alphabetically and is often subdivided by starting letter.
The most common listed terms are unique words, phrases, and proper names. If a word isn’t in your designated dictionary, include it on the style sheet. Proper names should also be included, especially if they’re names of real-life people. One of the most embarrassing editing blunders you can make is misspelling a real person’s name!
Beyond that, it’s also helpful to list common, distinctive terms in your work or the words you anticipate tripping over. Many words have variant spellings, and choosing one is ideal, so you aren’t flipping between, say, disk and disc.
Frequently, term entries will include additional information like a term’s part of speech or definition for unique words. For instance, you may put the label “(n)” for “noun” after a word.
You can even include nonalphabetical sections in your alpha list. For example, many novelists keep separate sections for character names, places, timelines, and word-building concepts.
To the anguish of many an editor, grammar and style rules can vary greatly between style guides.
For the most part, an editor will follow the rules of one specific style guide in tandem with a publisher’s house style. However, it’s useful to note the most common rules and any digressions from the reference materials.
Practically all style sheets mention whether a book uses the serial comma. Also called the Oxford comma, it’s the comma before the coordinating conjunction in a list of three or more items, such as “x, y, and z.”
The serial comma’s a sore point among editors, with CMOS abiding by it but AP Style (for U.S. newspapers) mostly leaving it out. Even with the style manual listed, style sheets note if the serial comma is in place or not. That’s for cases when the author is inconsistent or typically works under a different style, such as a journalist writing a memoir.
As with the alpha list, sections vary, but the most common ones are:
If you have any style rules you’d die on a hill for, staying involved with the style sheet will help you retain these rules, even when your editors have different preferences. Ideally, these should be
marked as “author’s preference” when it deviates from your style manual. Remember that if you’re deviating from a standard rule, ask yourself why that rule is in place. Break the rules purposely—not carelessly.
Again, a style sheet varies by the book. Include whatever will help you and your editors.
If you’re writing a series, definitely keep the style sheet and pass it on to editors of subsequent entries. The longer the series, the more opportunities for introducing mistakes, and keeping a folder of style sheets will mitigate those mistakes and even provide a template for the sequel’s style sheet.
(And if it’s helpful, you can create an entire series bible—but that’s a matter for a different post.)
If you want to go seriously into style sheets, look up examples of style sheets online or ask your author and editor friends for copies of their sheets. With practice, your editing will improve, and so will your book!
Over to you: Do YOU use style sheets? If so, what sections and rules do YOU tend to include?
ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.
Most digital writers use one of the default word processing programs, like Microsoft Word, Pages from Apple, or Google Docs. Many users find one of the default programs to be enough.
However, even these powerful tools show their cracks once your file hits a specific size. Many writers can testify to the headaches of a document becoming sluggish as its page count expands into the hundreds. Then you’re faced with either bearing the slowness or splitting the manuscript file into chapters or sections, which becomes a pain when rewriting.
It also can be unwieldy to restructure a book, moving paragraphs and sections throughout the document. You may even have some notes separate from the document you need to switch between.
Fortunately for Word, Pages, and Docs users, these programs are continually improving. But if you find any pain with the typical word processors, I have some recommendations.
A world of word processors exists specifically programmed and designed for writers, with tools that can help you plan, write, and even publish a manuscript. I’ll start with the #1 player of the bunch, Scrivener, and then touch upon one of its many counterparts, yWriter.
You might’ve heard of Scrivener. Available on Windows, macOS, and even iOS, Scrivener 3 is the most popular of its lot. It boasts a sleek interface, a rich suite of features, and a long list of users who are bestselling authors.
Scrivener incorporates several features that make it useful for book writing. For instance, Scrivener fashions itself as a digital “ring binder,” in that a document is divided into folders and subfiles. So, for example, you can give a chapter its own folder, then have scenes within that chapter as individual files that you can drag and drop to reorder or even move between sections. This results in a faster program and less text to worry about.
Perhaps more iconic to Scrivener is its digital corkboard. On this corkboard, you can create virtual index cards, order them, color code them, and type blurbs on the cards. They are similar to the tried-and-true method of using index cards on a corkboard to outline a book.
If the corkboard doesn’t suit your style, opt for Scrivener’s outliner, which displays the folder and files in a drag-and-drop interface.
Much more can be written on Scrivener, whether it’s the templates, word count goals, full-screen display, exporter . . . the point is, Scrivener has almost all the tools that you may need to write a full-length book.
Now, one of Scrivener’s double-edged swords is its pricing. At $49 each, the one-time license purchases of Windows and macOS quickly save money compared to a Scrivener subscription. There’s also a 30-day free trial and an educational discount.
However, a license only covers one type of operating system (the macOS-Windows bundle is $80), and the iOS app must be bought separately. Also, any pricing looks daunting compared to the free pricing of Google Docs.
Scrivener’s robustness also lends to a steep learning curve that can intimidate less tech-savvy writers. The software also has some hitches when backing up files and syncing them between devices.
While Scrivener may be the most popular of the bunch, there are competitors that you may end up preferring.
Created by self-published novelist Simon Haynes, yWriter stands out as a word processor by an author for an author, especially an aspiring self-published author.
First is yWriter’s price: it’s free. You can pay to register your copy, but registration comes with no additional features and primarily serves as a donation.
yWriter features a similar core experience to Scrivener. You can organize a book into chapters, which act like folders within a project document. Within those chapters are scenes. You can click-and-drag scenes between chapters and reorder every item based on the order.
When editing a scene, the window has tabs for adding notes on the scene, from tags for keeping track of which characters are in which scenes to a worksheet of the goal-conflict-outcome model of scene structure. The word count updates regularly and even tracks your typing speed. For extra motivation, you can set a word count goal.
One of the downsides is apparent upon first look: yWriter’s interface still appears as if it’s from 10 years ago. Click-and-drag isn’t as elegant as Scrivener and can occasionally be glitchy. It also lacks many of Scrivener’s features, such as fancier formatting, advanced spellchecking, and a search feature.
If you’re an Apple user, you won’t have as smooth an experience as yWriter macOS is still in beta, but there is an iOS app for only $5.
However, yWriter remains in active development, driven by donations. It strikes a medium between the insufficiency of most word processors and the bells-and-whistles of Scrivener.
Both yWriter and Scrivener have advantages that the others don’t have.
Scrivener is best if you want the most features, are a Mac user, and want a modern, slick experience. yWriter is better if you want a free program and a simpler, more minimalist setup.
And finally, the more generalist word processors still have their uses. For example, Scrivener and yWriter have zero support for simultaneous collaborative updating, while Google Docs and Microsoft Word have top-line collaboration tools. Trade-offs exist for every software.
With Scrivener and yWriter, a library of other apps exists that you can choose from to improve your writing setup. Just remember: writing tools are no substitute for the actual act of writing.
So, pick what sounds most suitable and write your book. No matter what processor you use, I bet it will turn out great!
Over to you: What word processor do YOU use to write YOUR books? What are YOUR favorite features from YOUR preferred program? What do YOU wish would be better?
ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.