In Your Corner: Growing Your Market (Series Conclusion)

Two months ago, we started taking a look at ways to grow your market and expand your reach in various contexts as self-publishing authors. We discussed the ins and outs of cultivating a growth mindset, and tackled some of the most common challenges facing self-publishing (and therefore self-marketing) authors today, all in the form of a series focusing on positive growth (what can we do next?). You can find all of those previous posts at:

  1. Growing Your Market by Seizing on “Gift Opportunities”
  2. Growing Your Market in Barren Soil
  3. Growing Your Market With Elbow Grease
  4. Growing Your Market With Eyes for the Future Harvest
  5. Celebrating Your Growth

lightbulb plant growth energy

We talked briefly about next steps last week, but celebrating your growth (even if you put that celebration to work and multitask, as we so often are forced to do) isn’t really the end of the road, is it?

As a publishing professional with decades of experience in the field, I can tell you without a shadow of a doubt that the best tool in your marketing toolkit is another book. When you sit down to write another book, you put yourself back into that place where you first fell in love with words and what they can do. You remember what it is about this process that motivates you. And writing a new book gives you something to talk about just as much as it gives you something to center yourself on emotionally. Books–and good marketing plans–build upon each other, book by book, brick by brick, and the cyclical nature of:

write –> publish –> market –> write –> publish –> market

… is cumulative! It’s really more like:

write (book 1)  –> publish (book 1) –> market (books 1 & 2) –> write (book 2) –> publish (book 2 + new edition of book 1) –> market (books 1 & 2) –> write (book 3) –> publish (book 3 + new edition of book 2) –> market (books 1, 2, & 3) –> ad infinitum

Displaying the process as something linear is a neat trick, and the messier second version is closer to reality, but it doesn’t really capture everything, does it? After all, you’re very often writing bits and pieces of several books, short stories, and other projects all at once–and you’re just as often writing while you publish and market. That’s fine. That’s great! You do you, and do this publishing thing the way that best keeps you on track and in love with the process. Just remember … publishing is cyclical, just like life or gardening. And each cycle, like each ring in a tree’s trunk, is bigger than the one before. The workload will grow as your success grows, and if I have any advice for you as a writer moving forward, it’s this: keep doing it! Keep writing! Keep publishing books! Embrace the expansion of your marketing empire, and find ways to keep it rooted in your passion.

You are not alone. ♣︎


ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.


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