In Your Corner: Growing Your Market in Barren Soil

So here’s a story. Last winter, I spent weeks reading up on ways to make my yard and garden more butterfly friendly, bee friendly, and bird friendly. I checked out a pile of books from the local public library on how to combine these ideas with square-foot gardening, and put in some raised beds. I spent time at a local nursery, and picked the brains of both the nursery staff and my neighbors, who’ve been gardening in this alpine valley for generations. I talked with the local conservation nonprofit, collected native seeds, and come spring, put everything in the ground. I stopped mowing my lawn so often (and so short) and started caring more about soil composition, moisture, and pH levels. Basically, I took the time to care properly about a thing I should have been carrying more about anyway.

Then, one day, I came home from work to find that my homeowner’s well-intentioned handyman had “weeded” my wildflowers, pulled up my soil-fixing plants, stripped the beds, and basically reduced my various riotous little garden spots to bare earth. And then he sprayed them so that nothing would come back up. Sad, right?

For the record, I don’t blame the handyman. He had only the best of intentions, and there’s little visual difference between a healthy butterfly friendly, bee friendly, and bird friendly garden … and a wilderness. He simply didn’t know that it was intentional, and that I was happy with the chaos.

But here’s where things get real for those of us who self-publish: often, our setbacks often feel like they reduce our emotional landscape to scorched earth (or in this case, thoroughly sprayed earth). It can even seem like we’re starting from scratch, or worse. And it can feel like it’s not worth the energy, the sheer elbow grease, required to restart the garden mid-season.

So how do we get past that hump? How do we get to a point where it feels like we’re past the worst, where the garden is already back on its feet enough for us to see progress again?

As with last week’s post about kicking the summer slow-down, it’s all about breaking it down into littler, manageable chunks. If you need to treat the comeback like a fresh start, then that’s what you need to do. But even better than a fresh start is a re-start which builds upon the groundwork you’ve already laid. You don’t have to go full-throttle the moment you get back into the game; it’s totally okay to just dip your toe in at first. Remember how last week I recommended fifteen-minute chunks of social media time a day to get started? That tip applies to re-starts as well as fresh starts.

The difference between a fresh start and a re-start is, of course, how difficult it feels. It’s even in the terminology, isn’t it? A “fresh start” sounds positive and upbeat, a joyous celebration of something new. A “re-start” sounds a little beat up around the edges. And that may be an accurate reflection of how you feel, when push comes to shove. That means that your first job, even before you start re-establishing structure and launching plans, is breaking through the negative mindset which comes from facing down a rough patch.

My advice? Take time for you, and your craft. If you’re anything like the authors I’ve met, you probably spend your summer splitting your time between scrambling to make sure everyone else is having a good time (summer schedules are insane!) and trying to get some much-needed “you” time. If you have any time left to spare, it’s probably spent trying to cram in some writing time. If your summer is anything like my summer, it all feels extremely disorganized and messy, and like you’re doomed to fail at everything simply because you can’t get it all done.

Well, I’m here to talk you down from that mentality, just as much as I’m here to talk myself down from it. You CAN succeed, and you can start by succeeding at loving yourself, and seeing yourself as the triumph you are. Maybe once you see how great you are, you’ll see that great things can happen even on the most stripped-bare soil.

Only then will you have the conviction to pull out a new batch of seedlings.

You are not alone. ♣︎


ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.


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