Over the last several weeks–months, really–we’ve been taking a look at ways to grow your market and expand your reach in various contexts as self-publishing authors:
- Growing Your Market by Seizing on “Gift Opportunities”
- Growing Your Market in Barren Soil
- Growing Your Market With Elbow Grease
- Growing Your Market With Eyes for the Future Harvest
This week, I want to talk briefly about what you can do to celebrate your harvest, given that we are now past Labor Day and looking forward to Halloween and Thanksgiving, when celebrations become the norm and not the exception. Are there ways to celebrate your work and also continue to contribute to this growth process we’ve been discussing?
There absolutely are!
Much of what we’ve been discussing over the past few weeks–or months!–relates to the ongoing discussion about the prevalence of “fixed” versus “growth” mindsets. If you haven’t already tuned into that discussion, Brain Pickings has a great summary posted on their website which lays out the fundamental differences, and on Twitter, Sylvia Duckworth posted this great image which more or less sums up what I get out of the conversation: a series of positive, declarative statements about ways to move forward in all aspects of my life.
I’m just going to leave that there for a moment, as background and a way to access and interpret the previous posts in this series. The talking point which concerns me today might be expressed in a fixed mindset as : “I’m all done now.” This statement is a summary one, a mere description of fact, and it leaves no room for further development (either of the self or of the project). A growth mindset would interpret this same fact differently, and possibly as a question: “What can I do next?” (Which I talked about somewhat in my last post.) Or, perhaps: “What else does finishing this project enable me to do?”
A good place to start, of course, is to celebrate your achievement. Take a moment to do so–you’ve earned it! But don’t let the momentum fade. Closing out one project always opens up doors to new possibilities, and I firmly believe we’re at our best and our most creative when we’re full of self-confidence and the glow of success (success as defined on our own terms and nobody else’s, of course)!
There is, of course, a way to turn our personal celebration into a marketing project in and of itself: Once you feel as though you’ve gotten your project where you want it and are ready to close it out and move onto something new, throw a party! You can use many of the same “tools” from your marketing toolkit we’ve talked about in previous posts, such as a launch party (only in this case, it’s a “closeout party” or a “next step party”), a reading or book signing (only, a “last chance tour”), or maybe just a simple digital crawl through your favorite blogs and social media sites to announce your gratitude for those who supported you along the way and casting a few hints as to what’s to come.
After all, one of the best ways to sell your book is to write another one. And the only thing people love more helping a project in the pipeline is partying hard over a success story! The key is to keep an open mind, and to foster a growth mindset. With a growth mindset, nothing is ever impossible and no door is ever truly shut.
You are not alone. ♣︎