5 Ways to Promote Your Book in March

March is National Reading Month and Small Press Month. This makes it the perfect month to focus on promoting your book. Here are five ways you can promote your self-published book in March.

1. Read Across America Day

March 3 is National Read Across America Day, also known as Dr. Seuss Day. This is the perfect opportunity for children’s authors to promote their book. Schedule a reading at a local school, library, or bookstore. You can also get creative and host a Read Across America event for adults.

2. St. Patrick’s Day

Holidays are always a great opportunity to promote your book. Even if your book has nothing to do with St. Patrick’s Day, you can get creative with your marketing plan. Perhaps, host a St. Patrick’s Day give away or schedule a St. Patrick’s Day event. For instance, you could schedule a book signing, wear your favorite green shirt, hand out some Irish potatoes to your guests, and promote your book while “celebrating.”

3. Bologna Children’s Book Fair 2014

Bologna Children’s Book Fair will be held March 24-27. It is the most important international event dedicated to the children’s publishing and multimedia industry. Last year, the event had about 1,200 exhibitors coming from 75 countries and 25,000 international professional trade representatives. To learn more, visit http://www.bookfair.bolognafiere.it/en/the-fair/895.html.

4. Book Expo America 2014

Book Expo America will take place May 19-31. It is the #1 book and author event  that offers the book industry access to new titles,  authors, and education about the publishing industry. BEA is the best place to  discover new titles and upcoming books and meet face to face with favorite and  up and coming authors. To learn more, visit http://www.bookexpoamerica.com/.

5. Schedule an interview or book signing event

People won’t buy your book if they don’t know it exist, so schedule an event  that will help you connect with readers and gain some press for your book. Two great options are a radio interview or book signing event. Start by contacting local radio stations or bookstore to set up the event.

I’d love to know, how do you plan to promote your book in March?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Top 5 Self-Publishing Tips to Promote Your Book During Small Press Month

March is Small Press Month, a month to promote the amazing work of independent publishers and self-published authors. Take advantage of this celebration to promote your own self-published book all month long with these effective marketing and promotion steps.

1. Get stocked. If you do not have enough hard copies on hand, contact your publisher today to order a supply. You’ll need them so you can pursue other marketing and promotion tips throughout the month. Some companies, such as Outskirts Press, are offering discounts in honor off Small Press Month.

2. Offer a discount. Contact your local bookstores and suggest they offer discounts on Small Press books. Bring in your own book and offer it to them at a discount to get them started. You can even offer to leave them with a free copy along with your sales sheet, press release and any promotional materials you have for your book. Ask if you can host an event at their establishment for local independent authors.

3. Educate educators. Contact local schools in your area and tell them about Small Press Month. Mention that you are a local, published author and offer to speak to their students and staff about how to accomplish their dreams of being published. This is particularly effective if you have a children’s book you can then sell after the assembly.

4.Think about the other 11 months. Small Press Month is just one month out of 12. Prepare for other book events throughout the year, like London Book Fair, BookExpo America, Beijing Book Fair and Frankfurt Book Fair.

5.  Name drop. Start writing online reviews through Amazon. Write reviews for every book you have ever read. Mention that you are the author of a book at the bottom of each posted review and include the book title and a link. If people like the writing style of your review, they may investigate your book, especially if you write reviews for books within the same genre as your book.

For more ideas, check out 31 Self-Publishing Tips to Promote Your Book During Small Press Month.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.