Amanda Hocking’s Road to Success with Indie Publishing

Today’s post is by book marketing industry expert, Kelly Schuknecht.

Amanda Hocking has become an indie and digital publishing super star.  The author of 17 books, she began self-publishing them as e-books in April 2010, and what a year it has been!  She has earned over a million dollars in royalties and landed a traditional publishing contract for her next series.

How did she do it?  Amanda writes young adult paranormal romance, and prices her books with a marketing strategy in mind.  She published the first book in each series with a price of just $.99 to encourage sales.  Once readers were hooked, the price of her second book in the series was just $2.99.  She would set the price of the final book in the series at about $8.99.  When readers would purchase all of the books in the series, Amanda would make “a pretty decent profit.”

Hear about Amanda’s road to success in her own words in this Associated Press video:

 

DISCUSSION: How do you use marketing strategy when you set your pricing?

ABOUT KELLY SCHUKNECHT:
Kelly Schuknecht works as the Director of Author Support for Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self-Publishing Book Review of the Week: Pearl by Darlene Cox

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if they don’t know about it? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us let the community know about a great book. So, without further adieu, here’s this week’s book review:

Pearl book cover

Pearl A Life Too Short: A Death Too Long

Darlene Cox

Publisher: Outskirts Press, Inc.

ISBN 9781432766368

Reviewed by: Midwest Book Review

Pearl is Darlene Cox’s third self-published novel. Other books written are A Little Bit of Larceny and Web of Deceit. A fourth novel will be out in November 2011 and is the sequel to Web of Deceit.

Faircloth, Virginia was a small and peaceful town where everyone knew and trusted each other, so it seemed, until a young beautiful woman was found by two young boys beaten to death in Jacobs Gully partially buried under a pile of leaves. Her name was Pearl and she was 28 years old. Possible suspects in her murder would prove to be many. Faircloth’s Sheriff Atherton and his small staff of deputies would have their hands full.

Pearl was a free-spirited woman who was married to a much older man who owned a Cadillac dealership and she was well taken care of by him. She drove around often at night in her Cadillac convertible with the top down, hair blowing in the wind, anytime and anyplace she felt like it often speeding down the highway. The authorities were perplexed about her death. They wondered if she may have had a flat tire and someone gave her a lift, or maybe she picked up a hitchhiker. She was a kind person and they figured she might have known her killer.

The investigation is most intriguing as the cast of characters lure you into the plot keeping you guessing as the clues unfold.

In addition, to the brutal death of Pearl, the charred remains of an unknown young woman were found in an abandoned house adding more suspense, more secrets, and more questions. The story gets complicated, picks up speed, and authorities believe these two murders may be connected as many townspeople became suspect.

For a small town, the investigation was an exhausting task with only a few deputies and a medical examiner’s office. The search for the murder weapon that killed Pearl had been determined to be a small rock with possible blood splatters on it that would become a grueling chore to find in the woods surrounding the crime area. And, the medical examiner was a well-known drinker who would be too slow in giving the results of his findings regarding the DNA and autopsy reports. Onlooker’s footprints and tire tracks ruined valuable evidence that could have been helpful to the forensic team. Hours and hours were spent on the road and in the woods looking for a bloody rock and Pearl’s Cadillac which had been missing since the day she died. Most interesting, her car was a valuable clue needed to help solve the crime.

To add to the mysteries, a third woman was found on the shoulder of the highway badly beaten and left in a ‘catatonic state.’ The plot gets murky and leads become dead ends.

Darlene Cox has once again created a classic “who done-it” tale pulling the reader along guessing at every turn, with a surprise ending. This book is highly recommended.

DISCUSSION: Are you trying to obtain book reviews as part of your overall book promotion strategy?

Don’t Always Listen to the Experts When It Comes to Marketing

Today’s post is by book marketing industry expert, Kelly Schuknecht.

There is a lot of advice out there about how to promote your book.  Of course you should read everything you can get your hands on, try new things and challenge yourself.  However, as the author of your book, ONLY you know best what your book is about, who your target audience is and how to reach them.  Take all of the tips and advice you read from the marketing experts and tailor them for your own book marketing plan.

Marketing experts will often provide general marketing ideas – these are not meant to be “one size fits all.”  Don’t waste time on one marketing effort just because a marketing expert said it is effective.  Take it as a general suggestion and think about whether or not it is a good fit for your book and your target audience.  If you aren’t sure, try it and then evaluate whether it worked or not.  If not, move on to another tactic.  If it did produce results, do more of it.  Take what works and make it work MORE.

Book marketing is an ongoing effort.  If you want to increase your books sales, you should constantly be evaluating what you are doing, what is working and what is not.

What is your best marketing tip?
Share it with us in the comment section below and include the title and genre of your book.

ABOUT KELLY SCHUKNECHT:
Kelly Schuknecht works as the Director of Author Support for Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Using Amazon Tags to Promote Your Book

Today’s post is by book marketing industry expert, Kelly Schuknecht.

A Tag on Amazon is a keyword or category label that customers can add. Tags can help customers find similar items on Amazon.  For example, adding Tags to the listing for your book on Amazon can help customers find your book when they are searching the Tags for similar books.

You can find the Tag section within a listing on Amazon towards the bottom of the page.  Here’s an example of the Tags associated with the book 33 Million People in the Room:

As a customer, you can click the existing Tags and add your own Tags, up to 15 per item.  As you can see, customers have Tagged this book as “facebook,” “internet marketing,” “social media marketing,” “twitter,” and several other things.  The first Tag, “facebook,” shows that this book has been Tagged “facebook” by 46 customers on Amazon.

After reading this book, a customer might be interested in reading more books about Facebook.  Clicking on the “facebook” Tag will open up a new page of all products that have been Tagged “facebook” (currently 585 products).

On the left side the customer can narrow the search results by other popular Tags.  For example, if the customer wanted to read more about marketing on Facebook, they could select “internet marketing” and narrow the results to 101 products.  The results might give the customer a few ideas of books they might want to read, such as:

#1 – Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue by Jim F. Kukral

#5 – Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media by Liana Evans

# 11 – Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by C.C. Chapman

As an author, make sure your book is Tagged on Amazon with a number of keywords that will help potential readers locate your book. Look at the Tags for similar books to be sure you are using the same Tags, when appropriate.

Post a comment below and tell me about the Tags you’ve added for your book.

ABOUT KELLY SCHUKNECHT:
Kelly Schuknecht works as the Director of Author Support for Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.