Don’t Always Listen to the Experts When It Comes to Marketing

Today’s post is by book marketing industry expert, Kelly Schuknecht.

There is a lot of advice out there about how to promote your book.  Of course you should read everything you can get your hands on, try new things and challenge yourself.  However, as the author of your book, ONLY you know best what your book is about, who your target audience is and how to reach them.  Take all of the tips and advice you read from the marketing experts and tailor them for your own book marketing plan.

Marketing experts will often provide general marketing ideas – these are not meant to be “one size fits all.”  Don’t waste time on one marketing effort just because a marketing expert said it is effective.  Take it as a general suggestion and think about whether or not it is a good fit for your book and your target audience.  If you aren’t sure, try it and then evaluate whether it worked or not.  If not, move on to another tactic.  If it did produce results, do more of it.  Take what works and make it work MORE.

Book marketing is an ongoing effort.  If you want to increase your books sales, you should constantly be evaluating what you are doing, what is working and what is not.

What is your best marketing tip?
Share it with us in the comment section below and include the title and genre of your book.

Kelly Schuknecht works as the Director of Author Support for Outskirts Press.  In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at

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