The Book Beautiful: Illustrations

We all started out reading illustrated children’s books; perhaps your parents would read the words as your eyes were captivated by the images of a hungry caterpillar, the Berenstain bears, a Curious little George, etc. As we grow older, however, it’s probably not too often that the books we fill our time with have accompanying illustrations. Nevertheless, it has not always been the case that book for adults went unillustrated. Charles Dickens, for example, was known to have very close relationships with his illustrators, to whom he would give plot outlines before he’d even written the text itself. So while it’s easy to pull up references to colorful children’s books illustrations, that is not to say that they don’t have a valid and important place in other genres of books geared toward young adults and adults as well.

curious george illustration

So you want to write an illustrated book? First of all, don’t look at the illustrations to an illustrated book as supplemental, but as a crucial aspect to the themes you are trying to convey. Images help augment the reader’s imaginative experience, they make a book fun and easier to read, and they definitely help hold on to the reader’s attention.

There are certain genres that illustrations or photographs seem to be an obvious and necessary accompaniment–cookbooks, DIY-books, textbooks, autobiographies and biographies, and as we’ve previously mentioned, children’s books. The illustrations for a cookbook could simply be photographs of the final result of your recipe, and for a DIY-book they could be drawings or photographs of the different steps of the project your book conveys. If you’re writing an autobiography or a biography, photographs of the subject throughout their life or at pivotal moments in their life will help the reader further identify with the subject as a person rather than as a character in a story whom they have to fabricate an image of in their mind. As far as children’s books goes, the adage ‘don’t judge a book by its cover’ doesn’t really apply–kids will always judge a book by its cover and they will be inevitably more drawn to eye-catching, colorful illustrations.

Quantity is another important consideration to make as far as illustrations go. For a young-adult book, one illustration per chapter will usually suffice, while a children’s book should probably have one illustration per page. With a children’s book then, layout becomes another consideration–will your images be a full-page spread, or will they be next to, above, or below the text? If you’re writing a biography or an autobiography, you may want to have your photographs placed at the relevant points in your text–for example, your subject won the Olympic gold medal and here is a picture of her doing just that. OR, you could have a center panel with multiple pages of photographs and use footnotes in the text that will direct the reader to the relevant images that they can flip to easily.

Now, assuming that you yourself are not going to illustrate your own book (not to at all doubt your artistic abilities), the question of how to get your book illustrated become important. Outskirts Press offers custom, full-color illustrations for authors, even if they haven’t published through our company. By using this service, you can be sure that you’ll never have to split royalties with an artist, a cost that is always nice to avoid. Remember, no matter who you choose to illustrate your book, that quality illustrations are going to be a very important factor in the marketing value of your book.


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

Self-Publishing News: 8.29.2016

And now for the news!

This week in the world of self-publishing:

“When former Farrar, Straus and Giroux editor Jesse Coleman was looking to get back into publishing after spending years building a freelance editorial business,” writes Rachel Deahl in this August 26th article for Publishers Weekly, “he found himself weighing opportunities at Big Five houses against a job at a software company.” Ultimately, it seems, he was able to create his own third way between the two and launched a publishing branch to the Los Angeles-based software company, NationBuilder.  “That a software company would be interested in a book division seems, as Coleman acknowledged, a bit odd,” writes Deahl. But neither Coleman nor NationBuilder were new to the notion of publishing–or self-publishing.  NationBuilder’s cofounder and CEO, Jim Gilliam, gave a viral speech to the Personal Democracy Forum in 2011, a speech he and his fellow cofounder Lea Endres later transformed into a manuscript that Coleman edited and they together self-published. The book’s success, according to Deahl, whetted their appetite and they noticed a distinct synergy between nontraditional publishing models and their own company’s mission. It seemed natural, then, to develop a publishing arm to their own company with the goal of creating “the kind of nonfiction books that have consumer appeal, and extend the company’s brand.” NationBuilder Books, says Deahl, launch this fall when The Internet Is My Religion is officially rereleased on September 13. Says Deahl, “NationBuilder’s titles will be available in both print and online, and Gilliam said he’s currently in negotiations with a major distributor. Veering from the traditional royalty model, Coleman is instead commissioning books as works for hire. In lieu of royalties, authors will be offered flat advances of $20,000 each.” This places NationBuilder somewhere in the grey zone just off center of the traditional publishing houses–albeit a grey zone that has its roots deep in the self-publishing movement. For the full story, follow the link!

A quick update on a story we first brought you news on back at the beginning of the month: FlipHTML5 is officially live and seeing its first users according to this press release published to Digital Journal on August 26th. The Hong-Kong based developer, FlipHTML5 Software Co. Ltd, promotes this software as “significantly useful for self publishers as it allows them to distribute their magazines everywhere in order to reach more people,” but the proof will remain in the pudding until more users have reported back their experiences with the software over time. The demos provided on the FlipHTML5 website, including one for “Dumb Starbucks,” demonstrate the interactivity and potential for the medium–albeit, for very corporate ends. (There are also demos for H&M, WeddingWire, Miss Dior, Apple, Hard Graft, Outside Magazine, Top Gear, GoToMeeting, and a number of others under the website’s “Case Studies” tab.) One could foresee this becoming a new and beautiful way to publish zines, for one. To read the rest of the press release, click here.

Here’s some good news to start your week off on a happy note: the Independent Publishing Resource Center, given notice of its upcoming ousting earlier this summer, is close to finding its next home according to Portland Business Journal staff reporter Ron Bell in this August 24th article. “The nonprofit, which has offered publishing tools, workshops and other resources to writers and self-publishers for nearly 20 years, got word of the increase in July and needs to find a new home to replace its Southeast Division Street location by April 2017,” says Bell, making it one of “handful of recent real estate transactions that have triggered the ousting of Portland artists — including the Towne Storage Building, the Troy Laundry Building and the impending sale of Imago Theatre’s home.” The rent hike of 300 percent may not be feasible for the Independent Publishing Resource Center, but its recent successes in providing support to the self-publishing industry … is. Writes Bell, the organization turned to its friends to help out with the costs associated with leaving its 20-year home and “launched a Kickstarter campaign with a goal of $20,000. As of this past Friday, the nonprofit had cleared that and then some. This morning, the total had hit $20,754, and the campaign still had another 10 days to go.” This is good news for everyone that the IPRC has helped over the years and will help in the years to come! For the rest of Bell’s coverage of the situation, read the original article here.


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

From the Archives: “Self Publishing Authors Beware: Cheaper isn’t Always Better”

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

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[ Originally posted: February 25th, 2015 ]

I recently saw a commercial with the message “cheaper isn’t always better.” The advertisement illustrates that cheap is good and sushi is good, but cheap gas station sushi isn’t good (or something like that, I’m sure you’ve seen it).  This analogy immediately made me think of self publishing. For authors considering self publishing, it is important to remember that cheaper isn’t always better. When choosing a self publishing company, consider these two questions.

1. What are the upfront costs, the per book cost and royalties?

You may find a company that has incredibly low per book author costs, but don’t let that govern your decision.  Just because a company promotes a low per book cost doesn’t mean they are the best bargain — they may have high upfront costs and low royalties.  And just because a company offers low upfront costs doesn’t mean they are the best bargain — they may have high per book costs, low royalties and even requirements for you to purchase hundreds of books yourself.  You must find a good balance of upfront costs, per book cost and royalties.  Consider all of this when self publishing.

2. What services are available?

In many cases, the cliché “you get what you pay for” is true, and self publishing is often one of those cases. Not all self publishing companies are created equal, and you need to consider your professional goals and needs when choosing a company. A cheaper company often does not offer all the services and support needed to create a quality book, and if you want to be respected as an author and sell books, you need to offer your readers a quality product.

Ultimately, the self publishing company you choose depends on your goals and needs as an author. Some people can go with the cheapest option and be completely satisfied, but many serious authors find that spending a little more is worth the extra expense.  You want to find a company that will produce a top-quality product, offer you plenty of options such as professional editing and custom covers, and a variety of options for marketing and promoting your book.  As you research self publishing companies, be sure to consider all the costs as well as the value of the services offered. You may just find that “cheaper isn’t always better.”

by Jodee Thayer

You know all about hidden fees and the small print, don’t you?  At some point or another, we’ve all fallen victim to it: in paying off student loans, in signing a work contract, in paying for that one trip to the emergency room six years back, in getting called up for jury duty–and of course, in selecting a company to self-publish your book.  Back in the early age of the internet, when everything was wild and self-publishing was as yet an unformed and unregulated process, lots of people were straight-up swindled out of their money by scam websites advertising cheap publication, no problem, no questions asked.

These days, you’re a lot less likely to run across a mustache-twirling self-aware villain than you are to be taken advantage of by a legitimate, if soulless and heartless, company.  These companies offer–you guessed it–real and legitimate services, but they do so in a way that deliberately obscures the real costs beneath layers and layers of fine print.  The only way to really know what you’re getting when it comes to a self-publishing company is to read every line of the original agreement as well as every line of every product bundle–and to verify with past customers that they got exactly what they paid for in addition to quality customer service, and that they were never strong-armed into paying for services they didn’t want or need, used-car-salesmanlike.

sale

The first step to a successful (and enjoyable) self-publishing experience is to shop wisely, and only go into business with a company you trust.  Can you trust Amazon to put your needs–one customer in a billion–first?  Probably not.  How about a smaller family-run company or passion project?  You’re probably on the right track there.  The second step is not to equate cost with quality–to recognize that hidden fees are reprehensible, yes, but that there are also delayed costs in publishing.  A cheaper cover design option now might cost less now, but the cost is simply delayed–a few months down the road, it becomes clear that a cheap and unattractive book cover is, yes, costing you.  Costing you customers!  The same goes for poor interior design, and poor marketing.  You might have savvy in some of these areas, but it’s rare for an author to have a deft hand with both Photoshop and listserv blasts.  The key is in knowing your strengths and taking advantage of them, and knowing the strengths of your publishing platform–and being willing to pay for the ones you need.

Because, ultimately, the truth of the matter is that pretty much every product on the planet, including your self-published book, is inevitably shaped by one simple formula, and it’s not “lower cost = better service.”  Rather, the formula that shapes your book’s destiny is instead:

quality of service × expense of production = quality of product

And the thing about a formula like this is that if you reduce either of the terms, service or cost, the quality of the product can only go down.  Now, every company starts at a different point; some self-publishing and hybrid service really do offer better offerings for the same price as others.  That has to be researched, and can only truly be verified by checking in with the experts and with past customers of all of the different companies you have an eye on.  (Research is never a bad idea.)  As long as you are looking for balance in all things–between costs now and later, between time and energy and skill set and the challenges before you, I’m confident you’ll make the best choice in what services you pay for!

better service lower cost balance

 

Thanks for reading.  If you have any other ideas, I’d love to hear them.  Drop me a line in the comments section below and I’ll respond as quickly as I can.  ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

Self-Publishing News: 7.18.2016

And now for the news!

This week in the world of self-publishing:

In some cases, an article’s title can mislead, and in other cases, an article’s subtitle can reveal a whole lot more than expected.  This is certainly true of a July 11 article by Aaron Pressman in Fortune, which at first glance might seem to be a bad-news memo but in actual fact is rather packed with hopeful news for the indie author.  The subtitle?  “But growing sales of self-published e-books may offset the drop.”  So in other words, readers continue to read, books continue to sell, and the only change that matters is that self-publishing authors get both a larger slice of the total market and a larger slice of their own royalties (as well as all of those other benefits to going solo).  According to Pressman, 11% drop in e-book sales reported by traditional publishers is in large part the result of the Big Five publishing houses attempting to curb online retailer Amazon’s influence over the market by controlling (read: boosting) their own e-book prices.  Not only is this ploy failing, but it’s failing rather quickly–leaving a real demand amongst avid readers for affordably-priced e-books to fill the gap.  And self-publishing authors, as Pressman documents, continue to step up.  For more of Pressman’s fascinating article, follow the link!

Pretty insane, right?  Not according to Jennifer Blanchard in her July 12 article for the Huffington Post.  According to Blanchard, death is set to come for us all–and just dreaming about being the author she’d always wanted to become wasn’t cutting it.  (“[Y]ou probably thought I was going to say I’m doing it because I’m dying and want to rush and get my books out there before I kick the bucket. And well, you wouldn’t be totally wrong.  I am dying.  But so are you.”)  At the time she made the decision to publish 9 new books, she already had 5 self-published through Amazon and was making $30-$40 a month.  She articulates her dream–and the dreams of many unpublished authors out there–for success as wanting “the big time”:

 I want a huge catalog of self-published books, nonfiction and novels. I want a massive, raving fanbase full of ideal readers who buy all my books. I want a traditional publisher to come to me with a million-dollar book deal. I want Hollywood knocking down my door for the movie rights.

But, she says, she and her dreams were not “aligned.”  She was “playing small.”  And so Jennifer Blanchard decided to change things–and within months of making a public commitment, she was raking in the dividends.  “I became an Amazon Best-Selling author,” she says, and “In June, I sold 1,007 books. In a 30-day period.”  All without changing a thing about how she writes and what she writes.  The only change, Blanchard reports, is that she chose to write and publish more books.  “I created this kind of success because I decided to. Plain and simple,” she writes.  For the entire story, click here.

“A self-published book took the top slot on the most recent iBooks bestseller list,” reports John Maher in this July 14 update for Publisher’s Weekly.  The book in question is Kendall Ryan’s Hitched, Volume 1.  Hitched, the first title in Ryan’s “Imperfect Love” series, took the #1 spot on this week’s list for all ebooks sold through the iBooks Apple store–a truly impressive feat, when you think about it.  It’s not the only  self-published title to make the top 20, with the second volume of Hitched making #15, but it’s the only one to break the top 10.  Billie Taylor’s self-published novel Just Friends sits comfortably at #13, Brenda Rothert’s His at #16, and Find Me by Laurelin Paige holds its own at #18.  Whether or not this wonderful showing for indie authors can be attributed to the trends in ebook sales documented by Aaron Pressman, above, remains unclear–but you can bet this list will continue to demonstrate a strong showing for indie authors of all brands over the coming months.  You can find the original list here.


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

From the Archives: “Self-Publishing: The New Black”

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

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[ Originally posted: January 28th, 2009 ]

Last Friday I happened to run into a new friend at a coffee shop down the street from my home. She also works in the publishing industry as a consultant, but more on the traditional model side. We enjoy running in to each other and talking shop.

This last run-in she mentioned a new author for which she’s providing ghostwriting and consulting services. Amy was evidently reserved in progressing with the project and I pressed for a bit more information. As it turned out, this particular author Amy was working with has a timely book topic on the table with a pressing eagerness to see it published; and with business savvy, the author wanted to see an attractive return on investment.

“Okay, what concerns do you have?” I asked. Amy first responded that shopping for an agent to pick up the book would push the timeline way back, and then between the agent’s and then the publisher’s cut, what could she reasonably expect to provide as an incentive to her author.

I couldn’t help but smirk. With self-publishing, authors retain exclusive control and full royalties, while having their books published in full-service style – start to finish – in around 12 weeks. Amy’s look was one of almost disbelief. When I mentioned all of these things along with the advantage of unlimited on-demand, international distribution offered by the best full-service self-publishing options she was noticeably, informed.

If you are an author, or publishing professional, revisit this question: What are your publishing goals? For many authors, the most important goals are:

1) Keeping 100% of your rights and creative control to your book
2) Keeping 100% of your author royalties
3) Setting your own retail price, profit, and author discount
4) Publishing a high-quality book that is available worldwide

I hope that helps. Keep writing…

– by Karl Schroeder

When we think of the expression “___ is the new black” in 2016, we envision something entirely different from what Karl intended back in 2009–thanks in large part to Jenji Kohan’s hit Netflix Original Series, Orange is the New Black, now four seasons strong on that video streaming website and renewed for at least another three.  The series, based on a memoir released in 2010, follows a seemingly unexceptional 30-something woman as she enters a woman’s penitentiary for a crime committed in her youth–but of course she’s not the point.  She’s the audience’s excuse to fall in love with all of her wild and wonderful fellow prisoners, learn their backstories, and so on.  And without the limitations of broadcast television, the show’s producers are more than a little on the nose with their depictions of sex, violence, and abuse.  All of this has made the show a worldwide phenomenon … and sidetracked the original reference implied by “___ is the new black” in much the same way that “Kleenex” has come to replace “tissue” as America’s word of choice, in the face of an overwhelmingly popular product.

But you’re not here for a long analysis of Orange is the New Black or even, it must be admitted, Kleenex.  You’re here because you want to know what has happened since 2009 to update our undestanding of self-publishing.  And the expression, not the show, is my avenue into that subject.

The expression “___ is the new black” traces its roots as far back as the end of WWII, and the tasteless few who managed to be flippant about wearing anything other than the standard-issue colors of economic depression and institutionalized grief–or in other words, anything other than black or a very dark grey.  According to Wikipedia (and other sources), the term was most often used in the 1980s, when mass consumer culture began to offer the average Westerner a glut of affordable options in fashion and home design.  When you can wear clear plastic shoes instead of black leather, you know you’ve crossed some sort of cultural Rubicon!

In titling his original post “Self Publishing: The New Black,” Karl was deliberately aligning self-publishing with these trends in order to demonstrate its rapid rise to viability as a competitor to the traditional publishing platform–a full year before the inspiration for Jenji Kohan’s television show was released into the world.  And he was right: like Kleenex, like Orange is the New Black, self-publishing has shot through the roof in terms of popularity.  And the similarities go farther: all of these things (Kleenex, OITNB, and self-publishing) have become household terms due to their popularity.  Almost everyone will know what you mean if you mention one of them.  As products of a capital market, they have staying power.

There are implications to the original usage of “___ is the new black” that I’d be more than willing to retire.  Namely, implications that the subject in question–self-publishing–is faddish and therefore will fall victim to the rapidly-changing dictates of popular fashion.  (And c’mon, we’re always going to need Kleenex.)  It’s not such a bad thing that the expression is now most often associated with an instant cult classic of a television show that shows no signs of losing its devoted audience … but even if it did, self-publishing isn’t going anywhere.  In fact, every round of data and statistics released by Digital Book World and other organizations tracking self-publishing indicates that indie publishing is here to stay!  There’s never been a better time to get on board.

Thanks for reading.  If you have any other ideas, I’d love to hear them.  Drop me a line in the comments section below and I’ll respond as quickly as I can.  ♠


KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.