Self Publishing is Easy, Standing Out Isn’t

While there are many perks to self-publishing — easy to do, higher royalties, no rejection letters, and more — there is also a major drawback: competition. Self-publishing has become very popular, and it seems like everyone — new authors, previously published authors, professionals, even children — is doing it. While it is great for writers to have the freedom and control that self-publishing offers, it also makes the publishing industry even more competitive.

I’ll be honest about something — the majority of self-publishing authors aren’t best selling authors who make millions of dollars. That doesn’t mean you can’t be successful, but it does mean you need to understand the market, have realistic expectations, and work hard to make your book stand out. The solution is “simple”: write a great book, publish a quality book and do a great deal of marketing and promotion.

1) The Writing

Consider submitting your manuscript for a comprehensive, professional and unbiased review before having it published; actually the more reviews you have done, the better. They help you fine tune your manuscript to make it the best book possible.

2) The Publishing

As part of the publishing process, be sure to invest in professional copyediting and a custom cover.  If your book is riddled with typos and grammatical errors, it won’t be taken seriously.  If your book has a plain Jane cover, it could be overlooked.

3) The Marketing

This is the part many self-publishing authors miss.  Along with self-publishing comes self-marketing.  It’s not enough to just have distribution. The most successful self-published authors understand the importance of great marketing. Some self-publishing companies offer services to assist you with your self-marketing. Whether you choose to do it on your own, pay someone to help, or do a combination of both, this element of the process is an absolute must.

Don’t be discouraged!  There are many self-publishing authors who have had success, and you can too if you approach the process correctly.

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

Self-Publishing Week in Review: 12/10/13

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

Companies book profits from self-publishing

This USATODAY report talks about a social worker who self-published her books, sold hundreds of thousands of copies, and made millions. It also discusses the success of other self-published authors and self-publishing statistics.

Guess Which Amazon Top 100 List Self-Published Women Dominate?

At a recent trade conference, Amazon.com divulged that roughly 25 percent of its U.S. Kindle Top 100 list for 2012 was composed of self-published and “indie” authors. According to stats from this year’s current list, those numbers don’t seem to be budging. This is good news for self-published authors and independent publishing houses across the United States, but the big winner in this news seems to be women authors. This article is a must read for self-publishing authors.

The Self-Publishing Debate: A Social Scientist Separates Fact from Fiction (Part 1 of 3)

The author of this article begins by saying, “If you had asked me a year ago, I would have told you that self-publishing was the road to nowhere.” She goes on to share her research on self-publishing and how her perception of self-publishing has changed. This is a fascinating read for self-published authors.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self-Publishing Week in Review: 9/17/13

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

Why You Should Self-Publish

This successful self-published author talks about how his latest self-publish book recently debuted #7 on the New York Times Bestseller List and how he has sold over a million books in the last two years. My favorite part of the article is when the author says, “My happiest days were spent writing, not being a bestselling author.” I also like when he states, “Implicit in the message that only some people should publish is the stance that all publishing is commercial, it’s all about making money, about being a bestseller, a pro. But that’s not the reason I do it.”

Self-Publishing on a Shoestring: Amazon’s Matchbook Program

There has been a lot of buzz about Amazon’s Matchbook Program. The program gives customers who buy a print copy of a book in the program a deeply discounted or free Kindle version of the same book. It’s similar to what Amazon has been doing with their audiobooks, where anyone who buys an e-book, can order a deeply discounted audiobook version, as well.

Self-Publishing Is Growing Up

Publishers Weekly is significantly beefing up its coverage of self-publishing authors. PW Select, a guide to self-publishingwill go monthly in October.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self-Publishing Week in Review: 9/10/13

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

Kerry Wilkinson: ‘It’s not true that self-publishers can only be successful if they sell for under a pound’

Kerry Wilkinson has self-published six books in a crime series. Although he recently signed a 14-book deal, he says he would “definitely” self-publish again. In this article, he talks about his self-publishing experience and his future publishing plans.

The Rise of ‘Hybrid Authors’ Who Have Self-Published and Had Publishers

This article talks about the impact of self-publishing on the publishing industry as well as authors. The writer suggests that the changes have created an author who is “savvier about her prospects in the publishing industry; one who works hard to understand the economics of publishing and make smart decisions; one who knows how to take the job of being an author seriously and market her books.”

How to Set the Right Price for Your Self-Published Book

Choosing the price for your book is an important decision when self-publishing. This article discusses the average price for self-published books, whether you should price your book high or low, the “freemium” strategy, and price pulsing.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self-Publishing Week in Review: 9/03/13

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

Tasha Harrison on self publishing: ‘I was sick of rejection’

After trying to publish her work through traditional routes for 10 years, Tasha Harrison decided to take control and self-publish. In this article, she talks about her books and her self-publishing experience.

Self-Publishing on a Shoestring

This article shares how to self-publish on a budget. This self-published author suggests writers can self-publish for as low as $5.

Amazon launches Kindle, Kindle Store and self-publishing platform in Mexico

Kindle is now available in Mexico. This allows authors to reach a broader audience and gives writers in Mexico the opportunity to self-publish books.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self-Publishing Week in Review: 8/27/13

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

Romance author finds success in self-publishing

Successful self-publishing author Donna Fasano ranked on the USA Today Best Seller’s List. Since becoming a self-published author, she has sold nearly 500,000 books, won the Best Romance Award in the Books And Pals Readers Choice Awards, and is currently a finalist in the eFestival of Words Awards.

Self-Publishing: Here to Say?

This article discusses the history of self-publishing and why it is here to stay. I love that the article begins by talking about Virginia Woolf setting up a small printing press in the front room of her home in 1917. It shows that self-publishing isn’t a new concept; it is just finally getting the respect and attention it deserves.

Outskirts Press Reveals Top 10 Marketing Tactics for July 2013

Outskirts Press recently announced its top 10 marketing tactics for July 2013. This list included numerous Amazon and Barnes and  Noble options as well as customer press releases, personal marketing assistants, and virtual book tours.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self-Publishing Week in Review: 8/20/13

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

Why is self-publishing still scorned by literary awards?

This reporter brings up a very interesting, and true, point: as an increasing number of self-publishing authors climb the bestseller lists, book prizes will have to rethink their entry criteria. Currently, most literary awards are closed to self-published books.

Self-Published Author Takes Two Spots in iBookstore Top 10

Supporting the point that self-publishing authors produce quality, in-demand books, this article talks about a self-published author who recently took two spots on a top 10 list. That is a major accomplishment for any author, self-published or not.

Cozy Mystery Rises on Self-Published Bestsellers List

Here is yet another self-publishing success story. This mystery author recently took three spots on MediaBistro’s Self-Published Bestsellers List. If you are planning to self-publish a book, you should frequently check out the list to stay up to date on industry trends. It is helpful to know which books readers are enjoying and what other authors are writing.

Self-published author wins $25,000 PEN prize

Sergio de la Pava’s self-published book “A Naked Singularity” recently won the PEN/Robert W Bingham award, winning the author $25,000. The Robert W Bingham prize is the most lucrative award given by PEN, and it is often awarded to writers published by small or unconventional presses that take risks on unfamiliar names.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.