Self-Publishing News: 9.24.2018 – Publishing Trends Roundup

Blue september paper banner with colorful brush strokes.

And now for the news!

Some highlights from this month in the world of self-publishing, specifically regarding publishing trends within the publishing industry, and their implications for all authors!

September has been a busy month in publishing trends! For one thing, there has been the annual trend toward gatherings, trainings, workshops, and conferences for writers becoming more friendly toward and inclusive of self-publishing authors. Take this article, from Tripp Crouse of KNBA, on the 2018 Conference for Writers and Illustrators, recently held in Anchorage, Alaska. Didn’t know that Anchorage was a hot-spot for literature? Well, now it most definitely is, and Crouse’s interview with Writer’s Guild President Brooke Hartman breaks down what, exactly, the conference was about–and in part, it was about “vet[ting] your different options,” including self-publishing (and how to go about it). If you happen to have a writing conference taking place near you, it’s worth checking out the lineup to see if they have a session on self-publishing; chance are good that it will.

Another trend this year, and this month, has been the leveling of the playing field. Self-publishing is no longer just a viable alternative to regular publishing as a means to an income; it’s a viable addition to business plans everywhere–and it’s making headlines on Forbes, among other business-savvy publications. In this article, Forbes contributor Abdullahi Muhammed puts self-publishing into a pantheon of four freelancing options which create what he calls “passive income,” or “sources of regular income that require little or no effort after the initial work has been completed and can generate consistent revenues over time.” Now, we know on this blog that when it comes to writing, one’s work is never over, but it’s worth hearing him out.

It’s not just regular conferences happening around the country this month: there are conferences specific to self-publishing authors now! This one, the 2018 Independent Authors Conference (#indieauthorcon), was presented by BookBaby, self-proclaimed as “the nation’s leading self-publishing service company” (metrics unknown, but everyone has to write sales copy). Despite its affiliation with one specific self-publishing company, the conference, which is upcoming in November, is broader than that: the Broadway World News Desk writes that “Rhe Independent Authors Conference features workshops, panels, and presentations from over 25 publishing experts, covering all aspects of self-publishing, from editing and production to book marketing and promotion.” Whether you go to this conference or another, that lineup sounds impressive enough to inspire some good work, indeed.

Last but not least, here’s a press release from self-publishing company Blurb, now partnering with Adobe (of photo and PDF editing software fame) to allow users of its Lightroom platform to make the best of both worlds. It’s only one among many in terms of new additions to a growing collection of companies enabling creative services in self-publishing, but it’s worth keeping an eye on; Adobe has quite the portfolio, and a great deal of influence over international visual aesthetics.


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

selfpubicon1

Self-Publishing News: 7.24.2017 – Publishing Trends

And now for the news!

Some highlights from this month in the world of self-publishing, specifically regarding publishing trends within the publishing industry, and their implications for all authors!

Could changes be in the wind for the literary establishment? In her July 14 article for the Sydney Morning Herald, ​Jane Sullivan posits a firm “yes!” She begins with the story of Naomi Klein and her latest book, No Is Not Enough. But what, exactly, was not enough?As Sullivan reports, it was “the prospect of going to a big US publisher to put [her book] out” as well as the inevitable delays which accompany traditional publishing. “Instead,” writes Sullivan, “Klein bypassed both her agent and her previous publisher […] and went straight to a small press.” This allowed her to release her book both at home and abroad in a timely fashion, all the more important since Klein’s book comments upon the current political situation in America. She chose Haymarket Books, a small Chicago-based nonprofit publisher, eschewing decades of tradition and her own storied history as a blockbuster success.

The remainder of Sullivan’s article examines the rise of self-publishing, contrasting it with the so-called “vanity” press, and touches on the stories of three independent Australian authors pursuing self-publishing today: fiction author John Birmingham, cartoonist Judy Horacek, and romance novelist Kylie Scott. Each of these “hybrid” authors came to the new publishing paradigm on their own terms, and by their own path–and Sullivan’s article concludes by hinting at why their stories may be important for a new generation of authors. Read the rest of this excellent article at the Sydney Morning Herald!

Well, it’s official: Brits love books, and they love writing them almost as much as they like reading them according to this July 21 article which appeared on Fife Today, the website of the Fife Free Press, providing news from Kircaldy in Fife, Scotland. The article covers the results of a recent poll by self-publishing company Type & Tell, wherein one in eight British residents was found to have “already written or is currently writing a book (13 per cent), while 39 per cent of people are planning to write one.” Interestingly, the study also shows that science fiction, drama, and children’s books, not romance, are the leading genre contenders in this large population of authors–although there was plenty of diversity represented in genre overall, with mystery, crime, short stories, fantasy, and romance all in the mix, as well as nonfiction. That’s a lot of books!

But the most interesting finding of all? According to Fife Today:

Despite the rise of e-readers, the research shows that people are still in love with the feel of flicking through the pages of a physical book. Eight in ten (82 per cent) budding authors want to see their words printed on paper, while just over half (58 per cent) would be happy to be published in e-book format.

This more or less confirms our suspicions here on Self Publishing Advisor–that one should never close a door on printed books, but certainly pursue publishing options which enable a diverse readership with both paper and digital predilections to access your stories! To read the entire article, visit the original article here.

You can find all of these authors’ excellent books for sale online.


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.
Kelly
ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Important Book Trends for Self Publishing Authors to Know

As a self-publishing author, it is important that you stay up-to-date on current and anticipated trends in the publishing world. This information will help you make important decisions such as how to market your book, what formats to offer, who your target market should be, and more. The 2012 U.S. Book Consumer Demographics and Buying Behaviors Annual Review recently released some interesting information that may impact your decisions as a self-publishing author. Here are the details.

  • Generation Y, those born between 1979 and 1989, spent the most money on books in 2011. Previously, Baby Boomers had the book buying lead.
  • With 43 percent of GenY’s purchases going to online channels, they are adding momentum to the industry shift to digital.
  • By the fourth quarter of 2011, online retailers’ share of unit purchases had risen to 39 percent, up from 31 percent at the close of 2010. Conversely, chains’ share fell to 30 percent in the fourth quarter of 2011 from 36 percent in the final period of 2010.
  • E-book consumption, which rose from 4 percent of unit sales in 2010 to 14 percent in 2011, continued to grow.
  • Among major subgenres, e-books had the most impact in the Mystery/Detective category, accounting for 17 percent of spending; followed by Romance and Science Fiction, where the format accounted for 15 percent of dollars spent.
  • Fifty-seven percent of book spending in 2011 came from households earning more than $50,000 annually, up from 54 percent in 2010.
  • There was a slight dip in women’s lead in book buying. Though still a more powerful spending group than men, women’s share of unit purchases declined to 62 percent from 65 percent in 2010 and their share of spending dropped to 55 percent from 58 percent in 2010.

According to Kelly Gallagher, vice-president of Bowker Market Research, “Consumers can now very easily purchase virtually any book they want, whenever they want it and get it at a competitive price. It’s more essential than ever before to understand who is buying and what their expectations and habits are.”

As a self-publishing author, it is important for you to understand your target market and base your marketing plan on their expectations and habits. For instance, if your readers are buying e-books, make sure you offer a digital version of your book.

I’d love to know, how are you using book publishing trends to help create your book marketing strategy?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

The New Kindle Fire: The Next Hottest Thing in Publishing

In just two days (on September 14, 2012), the new Kindle Fire will be released. This handheld device will change the way people read and the way authors publish books. Here are a few of the details.

  • 40% faster performance, twice the memory, longer battery life
  • Perfect portability – thin, light, and durable
  • Over 22 million movies, TV shows, songs, magazines, books, audiobooks, and
    popular apps and games
  • Ultra-fast web browsing over built-in Wi-Fi
  • Free unlimited cloud storage for all your Amazon content
  • Kindle FreeTime – a personalized tablet experience just for kids. Set
    daily screen limits, and give access to appropriate content for each child. Free
    on every Kindle Fire.
  • Kindle Owners’ Lending Library – Kindle owners can choose from more than 180,000
    books to borrow for free with no due dates, including over 100 current and
    former New York Times best sellers and all seven Harry Potter books.
  • No Set-up Required
  • Read-to-Me — With Text-to-Speech, Kindle Fire can read English-language content out loud to you, when available from the publisher.
  • 1-Click Shopping

Readers are sure to love the convenience and upgraded technology offered by the Kindle Fire. Thanks to Kindle FreeTime, even children will be able to enjoy the hot , new device.

E-readers are already changing the way consumers buy and read books, and they are becoming increasingly popular. It is important that self-published authors offer a Kindle version of their books to meet the needs of readers who prefer using e-readers. By offering both a print and electronic version of your book, you can target a larger market and reach more customers. This will ultimately lead to more sales.

To learn more about the Kindle Fire, click here.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.