for Self Published Authors

Publish-L is an active online publishing email discussion taking place now at It caters to published and self-publishing authors.

The purpose of Publish-L is to provide a forum for the exchange of ideas and information about publishing and marketing books and related materials.

The good news is, as a self-published author and reader of this blog, you have some very valuable stuff to share with the people on that list. You might even say you are a marketing expert. The other folks on that list will be drawn to you because of the advice and tactics you can share. Social Media is great, free publicity.

Just be sure to sign every email you write and discussion you post with information about your book, including a link to your webpage. After all, helping others is fun, but so is selling some books.

See you there.

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Using an Ebook Edition to Promote Your Self-published Book

Ebooks are bigger than ever, with recent news of Borders jumping into the mix this month. Aside from actually selling your ebook, did you know that an ebook edition of your self-published book can actually work into the promotion of your hard copy book.

Its no secret that the distribution of an ebook is quicker and more affordable. With your electronic ebook file, you can literally sell the same “thing” over and over again. By giving people a choice between your ebook and your paperback, you offer them two different price points. You can even publish portions of your ebook as a ‘teaser’ to promote your hardcopy book, selling one to literally sell the other.

If you don’t have an ebook edition, there is no better time than now to get one. If you have an ebook edition of your book, perhaps you are already using it to promote your hard copy version on places like Amazon’s Kindle Store, iPad, or any number of other new distribution options.

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Media Leads for the Self Published Author

Have you ever read a newspaper article and seen a quote from the author of “such-and-such” and wondered how that could happen for you? Did the writer of that article just happen to know that author and call him up on the phone?

Sometimes, yes, but usually no. More likely, that author responded to a “quote request” that was sent out by either that article author or the newspaper. Thousands of articles are written every day on thousands of subjects, which gives you thousands of opportunities to get quoted – if only you knew how to hear about the opportunities.

There is a website that sends quote requests to you. Check it out. You may find it valuable, depending upon the type of self-published book you have written (non-fiction is more applicable to these types of services than fiction). The website address is:

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Using Newspapers to Promote your Self-Published Book

There are two diverse tactics for promoting your self-published book:

1) Paying for advertising
2) Acquiring free advertising through press

Well, a subset to that second option is this: create press for yourself.

How? By writing for the newspaper.

Newspapers are in constant need for fresh content on a daily or weekly basis. Most general interest articles can be written by anyone, anywhere, and you don’t even need to live in the area where the paper is distributed (although it certainly helps as you get your feet wet).

Writing freelance articles for newspapers is an effective way to get your book “out there” because your byline will always be included with your article, and your book will always be mentioned in your byline.

Many freelance writers concentrate solely on contributing to magazines or websites, but you will be missing out on thousands of great markets if you ignore newspapers.

How do you get started? You can easily find information about newspapers, including contact information and addresses, by going online to or

Have fun and keep writing.

Reminder: Submit your Self-Published Book Review

If you are a self-published author and have a review for your book that you would like posted online, we can help! In the interest of helping self-published authors find success in publishing, we post a weekly book review of a self-published book.

To submit your review, please send it to with a .jpg image of your cover. Self Publishing Advice will post your review and cover image on our blog. We post reviews in the order they are received.

If you do not have reviews for your book yet, here are some blog posts that may help give you some ideas on how to obtain them:

Getting your Self-Published Book Reviewed
Soliciting Book Reviews for your Self-Published Book
More on Getting your Self-Published Book Reviewed
Book Review Leads for the Self-Published Author

Karl Schroeder and Kelly Schuknecht