Media Leads for the Self Published Author

Have you ever read a newspaper article and seen a quote from the author of “such-and-such” and wondered how that could happen for you? Did the writer of that article just happen to know that author and call him up on the phone?

Sometimes, yes, but usually no. More likely, that author responded to a “quote request” that was sent out by either that article author or the newspaper. Thousands of articles are written every day on thousands of subjects, which gives you thousands of opportunities to get quoted – if only you knew how to hear about the opportunities.

There is a website that sends quote requests to you. Check it out. You may find it valuable, depending upon the type of self-published book you have written (non-fiction is more applicable to these types of services than fiction). The website address is:

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Using Newspapers to Promote your Self-Published Book

There are two diverse tactics for promoting your self-published book:

1) Paying for advertising
2) Acquiring free advertising through press

Well, a subset to that second option is this: create press for yourself.

How? By writing for the newspaper.

Newspapers are in constant need for fresh content on a daily or weekly basis. Most general interest articles can be written by anyone, anywhere, and you don’t even need to live in the area where the paper is distributed (although it certainly helps as you get your feet wet).

Writing freelance articles for newspapers is an effective way to get your book “out there” because your byline will always be included with your article, and your book will always be mentioned in your byline.

Many freelance writers concentrate solely on contributing to magazines or websites, but you will be missing out on thousands of great markets if you ignore newspapers.

How do you get started? You can easily find information about newspapers, including contact information and addresses, by going online to or

Have fun and keep writing.