Media Leads for the Self Published Author

Have you ever read a newspaper article and seen a quote from the author of “such-and-such” and wondered how that could happen for you? Did the writer of that article just happen to know that author and call him up on the phone?

Sometimes, yes, but usually no. More likely, that author responded to a “quote request” that was sent out by either that article author or the newspaper. Thousands of articles are written every day on thousands of subjects, which gives you thousands of opportunities to get quoted – if only you knew how to hear about the opportunities.

There is a website that sends quote requests to you. Check it out. You may find it valuable, depending upon the type of self-published book you have written (non-fiction is more applicable to these types of services than fiction). The website address is:

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Self-Publishing – Finding Versatility in Your Writing

Comedian Steven Wright once dryly noted, “I’m writing a book. I have the page numbers done.”

Writing is something that takes time and effort. In fact, it can take several years to produce a manuscript ready for publication. But that doesn’t mean your writing has to sit on your hard drive collecting digital dust. Using your written material more than once can be a great way to stay motivated and market your writing to readers.

This advice holds true whether you are writing a book, a poem, or a blog entry. Some may find this concept to be similar to recycling—diluting to the original work.

I tend to dislike the term “recycle” too (unless it has to do with conservationism), but recycling your writing is absolutely necessary. There is no other way to keep up with all the self-marketing and promotion you will be doing.

Once your book is published, consider repackaging your chapters into articles. Obviously, this is much more applicable to non-fiction than fiction—but even fiction chapters can be repackaged or modified into short stories or “excerpts” for duplicate use.

Give this a try: When you are finished with a chapter of your book, repackage it into a stand-alone article or excerpt by adding a beginning and ending paragraph to it. Now you have a stand-alone product that you can use to promote your whole book when it is published!

Again, one of the many benefits of self-publishing is the exclusive ownership rights you retain that allows you to use your work, however you see fit and for your benefit. 

I hope that helps. Keep writing!

Karl Schroeder