Media Leads for the Self Published Author

Have you ever read a newspaper article and seen a quote from the author of “such-and-such” and wondered how that could happen for you? Did the writer of that article just happen to know that author and call him up on the phone?

Sometimes, yes, but usually no. More likely, that author responded to a “quote request” that was sent out by either that article author or the newspaper. Thousands of articles are written every day on thousands of subjects, which gives you thousands of opportunities to get quoted – if only you knew how to hear about the opportunities.

There is a website that sends quote requests to you. Check it out. You may find it valuable, depending upon the type of self-published book you have written (non-fiction is more applicable to these types of services than fiction). The website address is:

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Publicity Tools for Self-Published Authors

Are you looking to increase publicity for your self-published book? Below is information about some of the resources professional publicists use. With this information at their disposal, they then turn around and charge their clients thousands of dollars, but you can do it yourself with a little bit of work and the right tools:

All-in-One Media Directory –
There is a print version and a CD version available. If you want up-to-date media contacts, this is it, all in one place:

Cision’s Media Directories –
These directories are available for specialized outlets and channels and include in-depth profiles on reporters, editors, and columnists. Some of these reports aren’t cheap, but they are the same top-of-the-line reports used by many libraries:

The Gale Databases
Here you will find thousands of listings for radio and television and cable companies. All the relevant data is here including there addresses, phone number, and email addresses:

Bulldog Reporter
National PR Pitch Books media directories include contact information for up to 43,000 journalists:

Newspaper Directory
A useful online resource for local, daily, and weekly newspapers:

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