How Self-Publishing Authors Can Celebrate Earth Day

In honor of Earth Day next week, many of you may be looking for ways to reduce your carbon footprint. Self-publishing authors can help keep our planet clean, beautiful, and healthy by offering their readers an ebook version of their book. Here are a few reasons why self-publishing an ebook is a great idea.

  • Obviously, ebooks equal paperless, and less paper equals more trees. More trees equal a healthier, more beautiful environment.
  • E-readers, such as the Kindle and Nook, are becoming increasingly popular, so more and more readers are looking for ebooks.
  • Offering an ebook increases the chance that your book will appear in search results, which increases the chance that readers will purchase your book.
  • Ebooks offer your readers a quick and convenient way to purchase your book. Today’s market wants to be able to make purchases by simply clicking a button, and unlike ordering a paperback book, readers don’t have to wait for the book to arrive in the mail.

While there are many benefits to ebooks, I also recommend offering readers a paperback version. Despite the growing ebook trend, some readers still prefer paper books. You don’t want to limit your audience by only offering one format. Paperback books are also ideal for gifts and selling at conferences or other public speaking events.

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

Celebrate Earth Day by Self Publishing an Ebook

In honor of Earth Day last week, many of you may be looking for ways to reduce your carbon footprint. We all know that resources are scarce, pollution is a growing problem, and we must change how we live if we want to keep our planet clean, beautiful, and healthy. But many people aren’t sure what they can do to help. Well, if you are a self publishing author, one of the things you can do is offer your readers an ebook. Here are a few reasons why self publishing an ebook is a great idea.

  • Obviously, ebooks equal paperless, and less paper equals more trees. More trees equal a healthier, more beautiful environment.
  • E-readers, such as the Kindle and Nook, are becoming increasingly popular, so more and more readers are looking for ebooks.
  • Offering an ebook increases the chance that your book will appear in search results, which increases the chance that readers will purchase your book.
  • Ebooks offer your readers a quick and convenient way to purchase your book. Today’s market wants to be able to make purchases by simply clicking a button, and unlike ordering a paperback book, readers don’t have to wait for the book to arrive in the mail.

If you are also going to offer a paperback or hardcover copy of your book, consider using recycled paper. Some self publishing companies, such as Outskirts Press, offer this option.

I’d love to know, how often do you read ebooks, and what format do you plan to self publish your book?

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

Self Publishing Week in Review: 4/16/13

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self publishing industry. This will help you make informed decisions before, during and after the self publishing process, which will lead to a greater self publishing experience. To help you stay current on self publishing topics, simply visit our blog every Tuesday to find out the hottest news in self publishing this week.

Why I Do Self-Publish

This guest blogger writes in response to a post called “Why I Don’t Self-Publish.” This self publishing author previously had six science fiction novels published by a traditional publisher before choosing to self publish. This is a fascinating article for authors deciding whether self publishing is right for them.

Nook Debuts Nook Press, A New Self-Publishing Platform To Compete With Kindle Direct Publishing

Barnes & Noble subsidiary Nook recently announced the launch of Nook Press, a self-publishing platform to help the e-reader and e-book seller attract more self-publishing authors. The platform will help Nook compete with Amazon Kindle Direct Publishing.

Self Publishing Video Tutorials

To help aspiring self-published authors navigate the tricky world of publishing platforms, Galley Cat has collected video tutorials to help authors explore some of the popular publishers before loading their book. They also offer a variety of other valuable resources.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

The New Era of Digital Books

Not too long ago, if you wanted to read a book, you had to go to the bookstore, library, or online store and retrieve a print copy. Now, it is becoming easier and easier to read digitally formated books. Readers can purchase and download e-books on their computers or digital book readers such as Kindles or Nooks.  Even smart phones have digital book reading options.

Having a book published in print is no longer enough. Readers expect options, and successful authors are willing to accommodate different reading styles. If you only publish your book in a print format, you could potentially miss out on a large audience — those who prefer digital books.

Not only is digital publishing in demand, it is also a smart choice for authors. In many cases, it is less expensive to produce a digital book than it is to produce a print book, and the publishing option is eco-friendly because there is no wasted paper. If you are interested in taking part in this growing trend, find out what options  self-publishing companies offer and keep those options in mind when choosing a publisher.

I’d love to know, what questions do you have about digital books?

ABOUT WENDY STETINA: Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.

Quick Start Guide to Marketing Your Kindle eBooks Like a Pro!

Today’s blog post is by publishing industry expert, Dana Lynn Smith.

What are the differences between marketing a Kindle ebook and marketing a printed book?

The promotional methods used to drive traffic to your website and your sales page on Amazon are similar to that of printed books, but there are some differences in marketing Kindle ebooks:

  • There are fewer competing books in the Kindle store, so you may have a greater chance of your book standing out in search results. The Kindle publishing platform makes it very easy for you to enter appropriate keyword tags for your ebook.
  • Consumers expect ebook prices to be significantly lower than print books, especially for fiction. You can experiment with different price points, but for fiction books many indie authors report that they sell at lot more books at $2.99 than at higher prices. If you price your ebook between $2.99 and $9.99 (and it’s priced at least 20% less than the printed version) you can opt to receive a 70% royalty from Amazon, which is much higher than what you’d make on a printed book.
  • The audience for Kindle ebooks is smaller, because not everyone has a Kindle, but it’s growing rapidly. Remind potential customers that they don’t need a Kindle to read Kindle ebooks—they can download a free reading app to use on their PC, Mac, iPad, iPhone, Blackberry and other devices.

What are the best ways for an author to capitalize on Kindle edition sales?

  • Be sure to prominently state on all of your book marketing materials that your book is also available in Kindle format, and provide links directly to your Kindle page on Amazon. You can use a link shortening service to create a short, customized link to use for marketing purposes, such as http://bit.ly/AmazonEbook.

To make a customized link like this, go to http://bit.ly, paste the URL of your book’s Kindle sales page into the large blue box, click the blue “customize” button (beneath the blue box), enter a name for your link (such as AmazonEbook in the example above), and click on the “customize” button.

  • Make sure that your print book and your ebook are linked together on the Amazon website. For example, the reviews for your print book should be showing up on your Kindle page, and the sales page for your print book should indicate that the book is also available in Kindle format. If you don’t see that linkage within a couple of weeks, contact kdp-support@amazon.com.
  • Earn a little extra on each print and ebook sale on Amazon when you sign up for the Amazon Associates affiliate program at https://affiliate-program.amazon.com.

What are some common mistakes in marketing Kindle ebooks?

  • One common mistake is failing to write compelling sales copy and enter the right keywords. The great thing about the Kindle publishing platform at https://kdp.amazon.com is that it’s easy to make changes. Don’t be afraid to experiment with different sales copy, keywords and price points.
  • Other mistakes include pricing ebooks too high, failing to promote them as much as printed books, and failing to take advantage of the promotional opportunities available on the Amazon website.

DISCUSSION:What difficulties are you experiencing in marketing your Kindle book?

 

Dana Lynn Smith ABOUT DANA LYNN SMITH:
Drawing on her 16 years of publishing experience and degree in marketing, Dana Lynn Smith helps authors learn how to promote their books through her how-to guides, one-on-one coaching, blog and newsletter. Learn more about how to promote your book on Amazon in her ebook, How to Sell More Books on Amazon, available at http://bit.ly/AmazonEbook. For more tips, follow @BookMarketer on Twitter, visit Dana’s blog at www.TheSavvyBookMarketer.com, and get a copy of the Top Book Marketing Tips ebook when you sign up for her free newsletter at www.BookMarketingNewsletter.com.