Self-Publishing Statistics – Trends in E-book Consumerism

Since November 2009, Consumer Attitudes Toward E-Book Reading, a survey conducted by Book Industry Study Group’s (BISG), has been tracking the habits and preferences of book consumers who have acquired an e-book or a dedicated e-reading device within the past 18 months. The report shows important information for authors and publishers. Not only do the findings squash the pessimistic rumors that the publishing industry is dying, but the report also gives authors and publishers a glimpse at the future of publishing. Here is an overview of some of the most interesting and hopeful statistics.

  • Readers’ preference for designated e-readers has dropped from 72% to 58%, while readers’ preference for multi-functional tablets has increased from 13% to 24%.
  • The Apple iPad was not the preferred tablet; instead, readers choose non-Apple devices, such as those offered by Amazon and Barnes and Noble.
  • More than 62% of survey respondents reported an increase in dollars spent on e-books.
  • More than 72% of survey respondents reported an increase in the number of e-books they are purchasing.

The movement from e-readers to tablets is important for authors and publishers to be aware of because it offers insight to what readers want. As multi-functional tablet devices become more popular, authors and publishers will be expected to produce a richer, more interactive e-book experience. In addition, the increase in e-book sales is great news for authors and publishers. It shows that there is a demand for great writing and that publishing, though in a new format, is still alive. If you are considering self-publishing a book, be sure to consider offering both a print and electronic version of your book. This will ensure that you appeal to both e-book and print consumers.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at


The New Era of Digital Books

Not too long ago, if you wanted to read a book, you had to go to the bookstore, library, or online store and retrieve a print copy. Now, it is becoming easier and easier to read digitally formated books. Readers can purchase and download e-books on their computers or digital book readers such as Kindles or Nooks.  Even smart phones have digital book reading options.

Having a book published in print is no longer enough. Readers expect options, and successful authors are willing to accommodate different reading styles. If you only publish your book in a print format, you could potentially miss out on a large audience — those who prefer digital books.

Not only is digital publishing in demand, it is also a smart choice for authors. In many cases, it is less expensive to produce a digital book than it is to produce a print book, and the publishing option is eco-friendly because there is no wasted paper. If you are interested in taking part in this growing trend, find out what options  self-publishing companies offer and keep those options in mind when choosing a publisher.

I’d love to know, what questions do you have about digital books?

ABOUT WENDY STETINA: Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.


London Book Festival Awards calls for unique self-published book entries:

The 2009 London Book Festival will hold its annual awards program celebrating books that deserve greater recognition from the international publishing community on January 21, 2010 at the city’s famed Grosvenor House. The awards ceremony is open to competition entrants and invited guests of the festival.

The awards ceremony is open to competition entrants and invited guests of the festival. The 2009 London Book Festival will consider books in English, Spanish, French, German, Portuguese and Italian in the competition. The works may be published, self-published or independent publisher non-fiction, fiction, children’s books, poetry, art/photgraphy, teenage, how-to, audio/spoken word, comics/graphic novels, e-books, wild card (anything goes!), science fiction, romance and biography/autobiographical works.

A panel of judges will determine the winners based on the following criteria:

1) The story-telling ability of the author;
2) The potential of the work to win wider recognition from the international publishing community.

Our grand prize for the 2009 London Book Festival Author of the Year is $1500 and a flight from your city of entry to London OR Los Angeles – your choice!

ENTRIES: Please classify your book and enter it in the following categories. Multiple entries must be accompanied by a separate fee for each book.

1.General Non-fiction
2. General Fiction
3. Children’s books
4. E-books
5. Comics/graphic novels
6. Wild Card
7. Teenage
8. Science fiction
9. Romance
10. Biography/Autobiography
11. Audio/spoken word
12. How-To
13. Poetry
14. Art/Photography

FESTIVAL RULES: London Book Festival submissions cannot be returned. Each entry must contain a print-out of the official entry form, including your e-mail address and contact telephone number. All shipping and handling costs must be borne by entrants.

NOTIFICATION AND DEADLINES: We will notify each entry of the receipt of their package via e-mail and will announce the winning entries at the web site.

Deadline submissions in each category must be postmarked by the close of business on November 25, 2009. Winners in each category will be notified by e-mail and the results posted on the site. Please note that judges read and consider submissions on an ongoing basis, comparing early entries with later submissions.

TO ENTER: Entry forms are available online at or may be faxed/e-mailed to you by calling our office at 323-665-8080. Applications must be accompanied by a non-refundable entry fee via check, money order, credit card payment or PayPal online payment of $50 in U.S. dollars for each submission. Multiple submissions are permitted but each entry must be accompanied by a separate form and entry fee. Entry fee checks should be made payable to JM Northern Media LLC.

Entry packages should include one copy of the book; a copy of your official entry form; the entry fee or receipt from online payment; and any relevant marketing materials, i.e., press kits or other material that illuminates the background of your book. Entries should be mailed to:

JM Northern Media LLC
The London Book Festival
7095 Hollywood Blvd. Suite 864
Hollywood, CA 90028, USA

AWARDS: The London Book Festival selection committee reserves the right to determine the eligibility of any project.

The London Book Festival is produced by JM Northern Media LLC, producers of the Hollywood Book Festival, New York Book Festival and DIY Book Festival. We are sponsored by the Larimar St. Croix Writers Colony, eDivvy, Westside Websites and Shopanista