Self-Publishing Statistics – Trends in E-book Consumerism

Since November 2009, Consumer Attitudes Toward E-Book Reading, a survey conducted by Book Industry Study Group’s (BISG), has been tracking the habits and preferences of book consumers who have acquired an e-book or a dedicated e-reading device within the past 18 months. The report shows important information for authors and publishers. Not only do the findings squash the pessimistic rumors that the publishing industry is dying, but the report also gives authors and publishers a glimpse at the future of publishing. Here is an overview of some of the most interesting and hopeful statistics.

  • Readers’ preference for designated e-readers has dropped from 72% to 58%, while readers’ preference for multi-functional tablets has increased from 13% to 24%.
  • The Apple iPad was not the preferred tablet; instead, readers choose non-Apple devices, such as those offered by Amazon and Barnes and Noble.
  • More than 62% of survey respondents reported an increase in dollars spent on e-books.
  • More than 72% of survey respondents reported an increase in the number of e-books they are purchasing.

The movement from e-readers to tablets is important for authors and publishers to be aware of because it offers insight to what readers want. As multi-functional tablet devices become more popular, authors and publishers will be expected to produce a richer, more interactive e-book experience. In addition, the increase in e-book sales is great news for authors and publishers. It shows that there is a demand for great writing and that publishing, though in a new format, is still alive. If you are considering self-publishing a book, be sure to consider offering both a print and electronic version of your book. This will ensure that you appeal to both e-book and print consumers.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at


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