6 Ways Self-Publishing Authors Can Make Their Book a Stand-out

Hundreds of thousands of books are published each year. As a self-publishing author, it is important to make your book stand out from the crowd. Here are six ways you can make your book a stand-out

1) Hire a Copy Editor

Self-publishing authors are sometimes perceived as amateur authors because many choose not to have their manuscripts professionally edited. Copyediting is an important step in the publishing process at traditional publishing companies. As a self- publishing author, it is essential that you still complete this step. If you want your book to be perceived as professional, it must be edited by a professional.

2) Consider Cover Scribing

Even though we were all told by our English teachers to never judge a book by its cover, all readers do. In fact, your book’s cover is one of the most important factors when readers decide whether or not to purchase your book. If you want your book to stand out from your competitors, cover scribing is a great option.

3) Splurge on a Custom Cover

Another great way to enhance your cover is by choosing a custom cover. The art as well as the words on the cover represent both your book and you as an author, so you want a cover that is unique and appropriate for your book.

4) Consider an Enhanced Interior

The interior of your book is especially important if it includes many pictures or tables. Readers expect your book to be formatted professionally, so it pays to hire a professional to help format your book.

5) Don’t Forget About Pricing

The price of your book can prevent readers from purchasing it. You want to price your book competitively. This means that the price is high enough for you to make a profit and be seen as credible but low enough to attract readers.

6) Marketing and Promotion is Key

No one will buy your book if they don’t know it exists. There are many ways to market and promote your book, and many self-publishing companies offer marketing and promotion services. To learn more about the options available, contact your self-publishing company.

I’d love to know, how do you plan to make your book stand out?

ABOUT JODEE THAYER: With over 20 years of experience in   sales and management, Jodee Thayer works as the Manager of Author Services   for Outskirts Press. The Author Services Department   is composed of knowledgeable customer service reps and publishing consultants;   together, they all focus on educating authors on the self-publishing process in order to help them publish the   book of their dreams. Whether you are a professional looking to take your   career to the next level with platform-driven non-fiction or a novelist   seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you   on the right path.

Contest for Self Publishing Authors: 2013 Global Ebook Awards

Contests are one of the best ways for self-publishing authors to promote their book and improve their credibility. If you want to increase your book’s exposure and prove that you are an accomplished writer, check out the 2013 Global Ebook Awards. This contest does more than just offer an award sticker to put on your book’s cover; it is truly a great way to market your book and self.

By entering your ebook, you will receive the following benefits:

• An official Nominee “sticker” on your ebook cover, website, Amazon page, and promotion materials

• A free listing in Publishing Poynters Marketplace, offering copies of your book for reviews on prestigious ebook dealers’ sites such as Amazon.com, Barnes&Noble.com, and others

• The Global Ebook Awards comes with a six-step publicity program. Each week, they show you how to publicize your ebook.

• Media coverage for your book and you

• Winners and finalists will be listed on the official Global Ebook Awards site.

• Winners and finalists are eligible to receive Global Ebook Award certificates attesting to their honor.

• Winners will be announced to the media in news releases.

• Discounts on video trailers for YouTube, Amazon, and your website

• Discounts on other services for authors and publishers

• And much more…

To be eligible, your book must have been released anytime in 2011, 2012, or 2013. The application deadline is March 12, 2013, but it is recommended that you submit your ebook as soon as possible.

To learn more, visit http://globalebookawards.com/.

ABOUT WENDY STETINA: Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.

First Call: The 2013 Eric Hoffer Book Award

Contests are a great way to gain positive publicity for your book and increase your credibility as an author. One of my favorite awards for self-published authors is The Eric Hoffer Book Award. Here is all of the information you need to enter.

The Eric Hoffer Book Award recognizes excellence in publishing. A single registration gives you six ways to win: by genre, press, the Montaigne Medal, the da Vince Eye, the First Horizon Award, and the Hoffer grand prize. There is a category for every book.

Award/Benefits:

* $2,000 Grand Prize (The Eric Hoffer Award for Books)

* Winner of the Montaigne Medal for the most thought-provoking books

* Winner of the da Vinci Eye for best covers

* Winner of the First Horizon Award for debut authors

* Winner and First Runner-Up awarded for every category

* Honorable Mentions for every category

* Individual Awards for Micro, Small, and Academic Presses, as well as Self-Published Books

* Coverage in The US Review of Books (www.theUSreview.com) and on http://www.HofferAward.com

* Gold Seal Certificates

* Worldwide Exposure

> Categories: Art, Poetry, General Fiction, Commercial Fiction, Children, Young Adult, Culture, Memoir, Business, Reference, Home, Health, Self-Help/Spiritual, Legacy Fiction, Legacy Nonfiction, E-book Fiction, and E-book Nonfiction.

Submission Guidelines:

  •  Entry deadline is January 21, 2013.
  •  Awards are open to academic, independent, small press, and self-published books that were released or copyrighted in the last 2 years, including unique books with small print runs. (Books over 2 years old may enter the Legacy Fiction or Legacy Nonfiction category.)
  • For each entry, submit the book, entry form, and $50 fee (check, money order, or Internet payment receipt) to Hopewell Publications, LLC, PO Box 11, Titusville, NJ 08560. Be certain to specify award category and press type. Registration will be confirmed via e-mail. In May, all entrants will be notified of winners. Submissions must be postmarked by January 21, 2013.
  • Judges may include authors, editors, agents, publishers, book producers, artists, experienced category readers, and health and business professionals. Note: The contest is closed to the staff of Hopewell Publications and previous WNBA winning entries. At the low entrance fee, it is not feasible to provide judge’s critiques for each entry.

To learn more and enter your book, visit  www.HofferAward.com.

ABOUT WENDY STETINA: Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.

Your Publicity Goody-bag from Self-publishing Advice

The most powerful marketing tool for most self-published authors is themselves. Here are some cool media resources used by publicity professionals to help garner publicity for your self-published book without shelling out tons of money to actually have a publicist do it for you.

HARO (Help a Reporter Out): Tap into the largest source repository in the world with over 80,000 mainstreet and expert sources who will respond directly to your query on your terms. No more flipping through your rolodex; searching out-of-date databases, or being bothered by unsolicited sources with off-topic pitches. Submit your query and let HARO deliver the perfect sources right to your inbox.

All-in-One Media Directory: There is a print version and a CD version available. If you want up-to-date media contacts, this is it, all in one place:www.gebbiepress.com

Cision’s Media Directories: These directories are available for specialized outlets and channels and include in-depth profiles on reporters, editors, and columnists. Some of these reports aren’t cheap, but they are the same top-of-the-line reports used by many libraries: http://us.cision.com/

The Gale Databases: Here you will find thousands of listings for radio and television and cable companies. All the relevant data is here including there addresses, phone number, and email addresses: www.gale.com

Bulldog Reporter: National PR Pitch Books media directories include contact information for up to 43,000 journalists:www.bulldogreporter.com

Newspaper Directory: A useful online resource for local, daily, and weekly newspapers: www.bizmove.com

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