Your Publicity Goody-bag from Self-publishing Advice

The most powerful marketing tool for most self-published authors is themselves. Here are some cool media resources used by publicity professionals to help garner publicity for your self-published book without shelling out tons of money to actually have a publicist do it for you.

HARO (Help a Reporter Out): Tap into the largest source repository in the world with over 80,000 mainstreet and expert sources who will respond directly to your query on your terms. No more flipping through your rolodex; searching out-of-date databases, or being bothered by unsolicited sources with off-topic pitches. Submit your query and let HARO deliver the perfect sources right to your inbox.

All-in-One Media Directory: There is a print version and a CD version available. If you want up-to-date media contacts, this is it, all in one

Cision’s Media Directories: These directories are available for specialized outlets and channels and include in-depth profiles on reporters, editors, and columnists. Some of these reports aren’t cheap, but they are the same top-of-the-line reports used by many libraries:

The Gale Databases: Here you will find thousands of listings for radio and television and cable companies. All the relevant data is here including there addresses, phone number, and email addresses:

Bulldog Reporter: National PR Pitch Books media directories include contact information for up to 43,000

Newspaper Directory: A useful online resource for local, daily, and weekly newspapers:

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