Top 4 Self-Publishing FAQs: Part IV

This month I have been writing about FAQ such as how long it take to self-publish and how much will it cost. This week I will address the common question “Where can people buy my self-published book?”

There are many places readers will be able to purchase your book. However, the exact answer depends on your self-publishing company and the options you choose. Many companies offer different publishing packages that include various distribution options. For instance, Outskirts Press has several different packages with the following distribution options:

Diamond, Pearl, and Ruby authors receive worldwide wholesale distribution through wholesalers including Ingram, Baker & Taylor, Bertrams, and Gardners. Additionally, with the exception of Emerald books, all Outskirts Press books appear on worldwide e-retailer sites like Amazon, Barnes & Noble, Powells, Books-A-Million, and many others. Ingram alone handles distribution and availability for nearly all bookstores and chains, while Baker & Taylor is largely used by libraries. Together, your book is available for order through over 25,000 sales channels worldwide.

Where your book is sold also depends on your own goals and marketing plan. For instance, you may choose to approach a local bookstore and ask them to carry your book. Self-publishing authors have access to a variety of retail options; the key to successfully selling your book is an effective marketing plan. It won’t matter where your book is sold if no one knows your book exists.

When choosing a self-publishing company, be sure to find out what distribution options and marketing help they offer, and don’t be afraid to approach additional markets. As a self-publishing author, you control how successful your book becomes.

If you have questions about self-publishing, feel free to comment below and I will try to address your topic in a future post. Also, be sure to check out the previous posts in this series:

Top 4 Self-Publishing FAQs: Part III

Top 4 Self-Publishing FAQs: Part II

The Cost of Self-Publishing

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

Self Publishing Week in Review: 5/21/13

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self publishing industry. This will help you make informed decisions before, during and after the self publishing process, which will lead to a greater self publishing experience. To help you stay current on self publishing topics, simply visit our blog every Tuesday to find out the hottest news in self publishing this week.

The Real Costs of Self-Publishing a Book

A lot of authors considering self publishing want to know how much the entire process will cost. This article breaks down what the different services may cost you. However, these are just guidelines. Contact your self publishing company for specific information.

What’s the best price for a self-published ebook? $3.99, Smashwords research suggests

One of the advantages of self publishing is setting the selling price of your book. This article talks about how to choose a price for your ebook.

The Writers’ Union of Canada to Vote On Accepting Self-Published Authors as Members

Some membership groups don’t accept self published authors, even though readers, other writers and the publishing industry recognizes self published authors as professionals. Check out the story behind the Writers’ Union of Canada discussion to vote on accepting self published authors as members.

Self-Publishers. Use Amazon Categories to Drive More Sales. 50 Ways To Reach Your Reader #10

There are many ways to improve sales, and using Amazon categories is one of them. Learn how in this article.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self Publishing Week in Review: 12/18/12

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self publishing industry. This will help you make informed decisions before, during and after the self publishing process, which will lead to a greater self publishing experience. To help you stay current on self publishing topics, I’m starting a new weekly post that will give you summary of the recent hot topics. Simply visit our blog every Tuesday to find out the hottest news in self publishing this week.

5 Ways to Reduce Your Self-Publishing Costs

This post offers great tips on how to save money while self-publishing. It is great because it doesn’t save you money by sacrificing quality. Instead, it offers simple solutions to avoid costly mistakes.

Guy Kawasaki on the Top Ten Reasons to Self-Publish

This bestselling author discusses his top ten reasons to self publish. He shows that there are more benefits to self publishing than just avoiding the traditional publishing politics.

Authors Exercise Their “Write” to Self Publish

CBS news recently covered the self publishing trend and authors who have chosen to self publish their books. One of the key points is that traditional publishers are looking at self publishing best sellers list to find new talent. Self publishing is changing the way authors get discovered.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self Publishing Week in Review: 12/11/12

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self publishing industry. This will help you make informed decisions before, during and after the self publishing process, which will lead to a greater self publishing experience. To help you stay current on self publishing topics, I’m starting a new weekly post that will give you summary of the recent hot topics. Simply visit our blog every Tuesday to find out the hottest news in self publishing this week.

Self-Publishing Case Studies

This video blog includes interesting statistics and case studies about self-publishing authors. The five case studies cover successful self-publishing authors who have topped the Self-Published Bestselling List. Their stories will inspire you.

Chicken Little and Self Publishing

This blogger talks about the recent news surrounding Amazon’s changing algorithms and deleting of book reviews. He also provides insight into the changing publishing industry and shares some of his personal experiences as a self-published author.

Self Publishing and Web Presence

This post offers great advice on creating a strong web presence, which is essential for self-publishing authors. The post covers everything from blogs to social media pages to Goodreads to Amazon.

Self-Publishing Authors Could Win $1,500

The deadline for Foreword Magazine’s Book of the Year Award is fast approaching. You only  have until December 14, 2012 to register. Check out this post for more information.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Spooky Self Publishing Statistics

Happy Halloween everyone! In honor of this spooky holiday, I want to share some self-publishing and industry statistics that may shock you. Don’t be afraid; just keep reading.

  • According to an Aptara survey, the trade publishing market segment (which includes fiction and non-fiction for children, young adults, and adults) has considerably increased its e-book output. The e-book production rate went from 50% to 76% during the last two years.
  • Amazon still generates the highest number of sales for trade publishers, according to Aptara.
  • According to BookStats 2012, Religion and Children’s/Young Adults showed strong growth while Children’s/YA ranked as the fastest-growing category in publishing in 2011.
  • Brick-and-mortar retail remains the #1 sales distribution channel for publishers in 2011, as it did in 2010, according to BookStats 2012.
  • According to Bowker, traditional print book output grew six percent in 2011, from 328,259 titles in 2010 to a projected 347,178 in 2011, driven almost exclusively by a strong self-publishing market.
  • According to a self-publishing resource on top earners, two-thirds of top self-publishing earners are women.
  • The average top earner spends 69% more time writing than the average author not categorized as a top earner.
  • Self-publishing authors who paid professionals for services like story-editing, copyediting and proofreading earned an average of 13% more than those who didn’t.
  • Hiring a professional cover designer earned top earners an average of 18% more.
  • Top earners had almost four times as many reviews for their most recent book than authors outside of the group.

Being knowledgable of book industry and self-publishing trends and statistics can help you make important decisions as a self-publishing author. For instance, these statistics show the value of hiring professionals such as copyeditors, receiving book reviews, offering your book in multiple formats and taking advantage of Amazon’s author services. The best way to become a successful self-publishing author is to learn from the success of those who have already succeeded.

I’d love to know, do these statistics impact your plans as a self-publishing author?

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.