This month I have been writing about FAQ such as how long it take to self-publish and how much will it cost. This week I will address the common question “Where can people buy my self-published book?”
There are many places readers will be able to purchase your book. However, the exact answer depends on your self-publishing company and the options you choose. Many companies offer different publishing packages that include various distribution options. For instance, Outskirts Press has several different packages with the following distribution options:
Diamond, Pearl, and Ruby authors receive worldwide wholesale distribution through wholesalers including Ingram, Baker & Taylor, Bertrams, and Gardners. Additionally, with the exception of Emerald books, all Outskirts Press books appear on worldwide e-retailer sites like Amazon, Barnes & Noble, Powells, Books-A-Million, and many others. Ingram alone handles distribution and availability for nearly all bookstores and chains, while Baker & Taylor is largely used by libraries. Together, your book is available for order through over 25,000 sales channels worldwide.
Where your book is sold also depends on your own goals and marketing plan. For instance, you may choose to approach a local bookstore and ask them to carry your book. Self-publishing authors have access to a variety of retail options; the key to successfully selling your book is an effective marketing plan. It won’t matter where your book is sold if no one knows your book exists.
When choosing a self-publishing company, be sure to find out what distribution options and marketing help they offer, and don’t be afraid to approach additional markets. As a self-publishing author, you control how successful your book becomes.
If you have questions about self-publishing, feel free to comment below and I will try to address your topic in a future post. Also, be sure to check out the previous posts in this series:
|ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.|