Spooky Self Publishing Statistics

Happy Halloween everyone! In honor of this spooky holiday, I want to share some self-publishing and industry statistics that may shock you. Don’t be afraid; just keep reading.

  • According to an Aptara survey, the trade publishing market segment (which includes fiction and non-fiction for children, young adults, and adults) has considerably increased its e-book output. The e-book production rate went from 50% to 76% during the last two years.
  • Amazon still generates the highest number of sales for trade publishers, according to Aptara.
  • According to BookStats 2012, Religion and Children’s/Young Adults showed strong growth while Children’s/YA ranked as the fastest-growing category in publishing in 2011.
  • Brick-and-mortar retail remains the #1 sales distribution channel for publishers in 2011, as it did in 2010, according to BookStats 2012.
  • According to Bowker, traditional print book output grew six percent in 2011, from 328,259 titles in 2010 to a projected 347,178 in 2011, driven almost exclusively by a strong self-publishing market.
  • According to a self-publishing resource on top earners, two-thirds of top self-publishing earners are women.
  • The average top earner spends 69% more time writing than the average author not categorized as a top earner.
  • Self-publishing authors who paid professionals for services like story-editing, copyediting and proofreading earned an average of 13% more than those who didn’t.
  • Hiring a professional cover designer earned top earners an average of 18% more.
  • Top earners had almost four times as many reviews for their most recent book than authors outside of the group.

Being knowledgable of book industry and self-publishing trends and statistics can help you make important decisions as a self-publishing author. For instance, these statistics show the value of hiring professionals such as copyeditors, receiving book reviews, offering your book in multiple formats and taking advantage of Amazon’s author services. The best way to become a successful self-publishing author is to learn from the success of those who have already succeeded.

I’d love to know, do these statistics impact your plans as a self-publishing author?

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

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