Self Publishing Week in Review: 12/18/12

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self publishing industry. This will help you make informed decisions before, during and after the self publishing process, which will lead to a greater self publishing experience. To help you stay current on self publishing topics, I’m starting a new weekly post that will give you summary of the recent hot topics. Simply visit our blog every Tuesday to find out the hottest news in self publishing this week.

5 Ways to Reduce Your Self-Publishing Costs

This post offers great tips on how to save money while self-publishing. It is great because it doesn’t save you money by sacrificing quality. Instead, it offers simple solutions to avoid costly mistakes.

Guy Kawasaki on the Top Ten Reasons to Self-Publish

This bestselling author discusses his top ten reasons to self publish. He shows that there are more benefits to self publishing than just avoiding the traditional publishing politics.

Authors Exercise Their “Write” to Self Publish

CBS news recently covered the self publishing trend and authors who have chosen to self publish their books. One of the key points is that traditional publishers are looking at self publishing best sellers list to find new talent. Self publishing is changing the way authors get discovered.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self Publishing Week in Review: 12/11/12

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self publishing industry. This will help you make informed decisions before, during and after the self publishing process, which will lead to a greater self publishing experience. To help you stay current on self publishing topics, I’m starting a new weekly post that will give you summary of the recent hot topics. Simply visit our blog every Tuesday to find out the hottest news in self publishing this week.

Self-Publishing Case Studies

This video blog includes interesting statistics and case studies about self-publishing authors. The five case studies cover successful self-publishing authors who have topped the Self-Published Bestselling List. Their stories will inspire you.

Chicken Little and Self Publishing

This blogger talks about the recent news surrounding Amazon’s changing algorithms and deleting of book reviews. He also provides insight into the changing publishing industry and shares some of his personal experiences as a self-published author.

Self Publishing and Web Presence

This post offers great advice on creating a strong web presence, which is essential for self-publishing authors. The post covers everything from blogs to social media pages to Goodreads to Amazon.

Self-Publishing Authors Could Win $1,500

The deadline for Foreword Magazine’s Book of the Year Award is fast approaching. You only  have until December 14, 2012 to register. Check out this post for more information.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self-Publishing Stats: Retail and Royalty

The self-publishing journey isn’t always an easy one, even though we often claim it to be. There are many decisions to be made, and sometimes choices can get confusing.

While many of my posts may refer to authors who have yet to publish, the information is really universal. One thing I generally see successful self-published authors do is constantly learn and research. 
 
If you have published your book already, you may be starting to recognize some of the “fine print” issues involved with your publisher. For example, you may be discovering with your current publisher that their “20% royalty” is not what you expected.  Or you may be learning that your author’s copy price keeps increasing year after year, or that you have to buy 100 copies at a time just to get a fair price. You may be discovering that the royalty you earn for Amazon sales is much, much lower than the royalty they told you when you signed up. High royalties are usually reserved for publisher’s bookstores, but most books are purchased from Amazon and Barnes & Noble.

Or you may be discovering that once your book was published, your publisher stopped communicating with you entirely and left you to figure out how to promote your book yourself.

These are all “tricks of the trade” and things that a good self-publisher will not do. Many authors have discovered that switching publishers is actually more profitable in the long run, even with additional upfront fees.

I recently reviewed one case study in which a best-selling author from “Publisher A” to another leading full-service self-publisher and that was the best decision he ever made. His royalties increased from 15% of his retail price to 55% of his retail price as a result. Instead of $3.74 per book, he started making nearly $14 for every book he sold on Amazon.

The good news is switching publishers is easier than you might think. Almost all publishers offer non-exclusive contracts, and you’ve already gone through the process once, after-all.

Have fun. Keep writing and keep learning!

 

– Karl Schroeder