Statistics Suggest Good News for the Self-Publishing Author

Bowker, the global leader in bibliographic information management, recently released 2007 book publishing statistics compiled from its Books In Print database. Based on figures from U.S. publishers, Bowker is projecting that U.S. title output  last year increased slightly from 2006 to almost 300,000 books. That’s over a quarter of a million books published in one year alone.

Here’s another interesting statistic, while traditional book publishing was basically flat last year, there was a staggering rise in the reported number of on-demand and short-run books to 134,773, pushing the grand total for projected 2007 U.S. book output to 411,422 books. In fact, Bowker has planned to separate this particular output from its traditional reporting and has begun tracking the On Demand industry segment separately.

What does this mean for you? To begin, your book may not stock in every bookstore. Or any bookstore. And it’s entirely possible that you may not want it to.

As a self-publishing author, these statistics undoubtedly suggest your sales opportunities will continue to grow and become more profitable. Sales are shifting from offline to online. More and more people are becoming comfortable with (and even accustomed to) shopping online. Selling books online is more cost-effective than selling through a typical bookstore, and that means more money in your pocket. It’s no coincidence that Amazon’s book sales numbers mirror the same increases on an annual bases. That’s good news.

It’s been said before on this blog, make sure your self-publishing choice lets you set your own retail price, royalty, and discount to take maximum advantage of shifting consumer trends.

Something to keep in mind as you wrap up your writing and begin the publishing process.

Have fun and keep writing

– Karl Schroeder 

Self-Published Children’s Book Reviewer

Is your self-published book for children? If so, here is an opportunity you may want to look into to get your book reviewed:

Marilyn Courtot’s www.cookingupreading.com

A reviewer for this site posts reviews to Barnes and Noble and Amazon and has a special interest in books that kids can read then “cook up reading” with the help of the www.cookingupreading.com website.

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com

Self-Published Book Review of the Week: How to be a Super Hot Woman

superhotwoman_coverHow to be a Super Hot Woman
by Mandy Simons and Emily J. Terry

This self-published book review was taken from the Amazon listing for the book. See the full Amazon listing here.

I have had a very cruel boyfriend. Nothing I ever did was good enough for him. Nothing I ever did could ever seem to please him. And all I did was giving him my heart because I loved him so much.But he tried to keep me down on my knees, he always was trying to make me feel small. My self-confidence was lost. I have always been a beautiful girl but started to feel that I am not. He had control over me. When I was with him I never felt pretty enough, never felt sexy enough and never felt good enough. Not until I found this awsome book that changed completely my life. This book has helped me to escape from this black hole that he made for me. It helped me to break forever with this person. It also helped me to got myself back up on my feet and open my eyes. I would never let anymore someone to take my right to feel beautiful. Now I stand with my head held high and I feel beautiful and sexy. And it’s all because this book helped me realize that. Because my ex tried to make me feel worthless but now I know I am not. My worth is priceless and I got back my pride. I am incredibly thankful to the authors who have written such an amazing book that I am sure will help other women too. Thank you so much for helping me taking back my life! — Katheen Williams (Las Vegas, Nevada)

Copywriting done right in Self-Publishing

Okay, copywrite is not actually a word. Copywriting is, and an equally important element in self-publishing your book as successfully as possible on the market.

Copywriting, as spelling would imply, has less to do with copying anything and more to do with writing. So what is copy? Copy in this case as a noun is, according to Merriam-Webster, “something considered printable or newsworthy.”

Copywriting by that definition is akin to marketing, and helps promote your book once published. It is perhaps most effectively implemented on your book’s back cover.

Studies show that a book has around 8 seconds to convince the reader to buy it. 3 seconds for the cover image to captivate them and 5 seconds for the back cover copy to sell them on the contents. The fact is most authors don’t know how to write sales copy. Sales copy is an entirely different animal, after all. A skill honed by advertisers and marketing folks.

A handful of quality self-publishers offer those services. Look for that option when choosing yours.

Have fun and keep writing (just not copy).

-Karl Schroeder

Bottom Line for Self-Published Authors

Many of my marketing suggestions center on one tactic: establishing yourself as an expert in your field. It doesn’t matter if you write fiction or non-fiction, as a self-published author you must demonstrate expertise in what you write about. The way you demonstrate expertise is by being quoted and by helping people with your knowledge.

How do you help people? By publishing helpful tips for free. You have already published a book, now it’s time to submit tips from that book to Bottom Line, which is a 2-million+ circulation newsletter that publishes tips by experts just like you. In order to validate the expertise of their experts, they include bylines which include the fact that their experts are published authors.

That’s you!

Bottom Line has a variety of newsletters in a variety of genres, so select the one most applicable to your book and contact that editor directly from their website at www.bottomlinesecrets.com.

Personal editor: Karen Larson
Health & Natural Healing editor: Rebecca Shannonhouse
Retirement and Tax Hotline editor: David Ellis
Daily Health News & Weekly Secrets editor: Sarah Hiner

It also doesn’t hurt to send the editor a copy of your book, with specific pages of tips indicated. Here is the Bottom Line address, phone, and fax line:

Boardroom, Inc.,
281 Tresser Blvd.
8th Floor,
Stamford, CT 06901-3229

Phone: 203-973-5900
Fax: 203-967-3086

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com