Many of my marketing suggestions center on one tactic: establishing yourself as an expert in your field. It doesn’t matter if you write fiction or non-fiction, as a self-published author you must demonstrate expertise in what you write about. The way you demonstrate expertise is by being quoted and by helping people with your knowledge.
How do you help people? By publishing helpful tips for free. You have already published a book, now it’s time to submit tips from that book to Bottom Line, which is a 2-million+ circulation newsletter that publishes tips by experts just like you. In order to validate the expertise of their experts, they include bylines which include the fact that their experts are published authors.
Bottom Line has a variety of newsletters in a variety of genres, so select the one most applicable to your book and contact that editor directly from their website at www.bottomlinesecrets.com.
Personal editor: Karen Larson
Health & Natural Healing editor: Rebecca Shannonhouse
Retirement and Tax Hotline editor: David Ellis
Daily Health News & Weekly Secrets editor: Sarah Hiner
It also doesn’t hurt to send the editor a copy of your book, with specific pages of tips indicated. Here is the Bottom Line address, phone, and fax line:
281 Tresser Blvd.
Stamford, CT 06901-3229
Good luck and have fun!