Self Publish a Book to Increase Credibility

Are you an industry expert who wants to increase your credibility and client base? One of the best ways to establish yourself as an expert and grow your business is to self publish a book. By writing and publishing a book, you prove you are knowledgable in your field and attract new customers.

In addition to showcasing your expertise, publishing a book increases you visibility. Plus, people respect “published authors.” Not only will this attract new clients, but the book can also serve as an additional revenue stream. Self publishing isn’t just for  creative writers; it is also perfect for industry experts.

If you aren’t a great writer, don’t worry. You can always hire a ghostwriter to help you bring your dream book to life.

I’d love to know, how has self publishing a book improved your business or career?

ABOUT WENDY STETINA: Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.

Bottom Line for Self-Published Authors

Many of my marketing suggestions center on one tactic: establishing yourself as an expert in your field. It doesn’t matter if you write fiction or non-fiction, as a self-published author you must demonstrate expertise in what you write about. The way you demonstrate expertise is by being quoted and by helping people with your knowledge.

How do you help people? By publishing helpful tips for free. You have already published a book, now it’s time to submit tips from that book to Bottom Line, which is a 2-million+ circulation newsletter that publishes tips by experts just like you. In order to validate the expertise of their experts, they include bylines which include the fact that their experts are published authors.

That’s you!

Bottom Line has a variety of newsletters in a variety of genres, so select the one most applicable to your book and contact that editor directly from their website at

Personal editor: Karen Larson
Health & Natural Healing editor: Rebecca Shannonhouse
Retirement and Tax Hotline editor: David Ellis
Daily Health News & Weekly Secrets editor: Sarah Hiner

It also doesn’t hurt to send the editor a copy of your book, with specific pages of tips indicated. Here is the Bottom Line address, phone, and fax line:

Boardroom, Inc.,
281 Tresser Blvd.
8th Floor,
Stamford, CT 06901-3229

Phone: 203-973-5900
Fax: 203-967-3086

Good luck and have fun!
Kelly Schuknecht