Weekly Wednesday Podcast: Book Video Marketing Essentials/Contest Winner Announced

Today’s topic is: Book Video Marketing Essentials.
A couple of weeks ago, we talked about how to use book video marketing as part of your book promotion strategy. Today, I’m covering what you need in your video a bit more in-depth. You need all of the following:
  • Title
  • Author name
  • Image of book cover
  • Image of author
  • Price (not if it could put buyers off)
  • Availability (Amazon? B&N? Website?)
  • Call to action (put at the end so that it’s the last thing on their mind)
  • Additional creative images/video (trailer)
  • Synopsis (trailer – get your audience interested)
Also, the winner for our “Boost Our Blog Facebook Contest” was chosen. Here’s more about the winning author and her book:

The Veiled Mirror by Christine Frost

Book Title: The Veiled Mirror: The Story of Prince Vlad Dracula’s Lost Love

Author: Christine Frost

Publisher: CreateSpace

Date of Publication: October 22, 2010

 

BUY HERE

3 Reasons Why You Shouldn’t Let Your Publisher Format Your Book

Your book’s format is important to its overall success. It’s so important that authors often outsource their book’s design to get the best possible results. While there are some authors who are skilled in graphic design, many authors are mainly talented in their own area of expertise — writing.

Authors that decide to publish their book using a self-publishing company, such as Outskirts Press, typically choose to allow the publisher to format their book for them. However, there are some authors who opt to either format the book themselves or hire a graphic designer. If you’re using a self-publishing company, you should not let them format your book if:

  • You don’t mind a poorly-designed book. The best writers can also be the most amateur book designers. If you aren’t experienced in graphic design, you should have someone else do this for you.
  • You want to pay more money — on top of your publishing package cost. In most cases, your publishing package has the fees for book design already built into the cost. Publishers typically don’t reduce the cost of your package even if you submit a “print-ready” manuscript. On top of that, graphic designers are in demand and charge premium fees. This can add a hefty amount to your publishing costs.
  • You want to have “more control” over your book’s formatting. One of the biggest benefits of self-publishing is maintaining creative control over your book. The importance of this benefit cannot be overlooked. So, while this may initially seem like a good reason to design your own book, you can achieve the same result by allowing your publisher to design it for you.

Did you let your publisher design your book for you?

ABOUT WENDY STETINA:
Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.

What Does Your Online Presence Tell Your Potential Readers?

Today’s post is by book marketing industry expert, Kelly Schuknecht.

When it comes to publishing a book, no matter what goals you have, as an author your online presence is important and should be thoroughly reviewed and perfected.  Your personal website or blog, your profile on Amazon and any other social networking sites may be viewed by potential customers and should accurately reflect who you are and help sell your book.

If you have a website or blog, you will most likely want to list information about your book.  This can include:

  • About the book
  • About the author
  • Testimonials/reviews
  • Link to purchase the book on Amazon or other retail sites

Have you ever visited a website with so much “stuff” on it that it made it hard to figure out what you were looking at or where you should go?  The ability to navigate a website easily is very important for getting the attention of your viewers.  Be sure they can find what they want easily and that all links work properly.  If you use other social networking sites such as Facebook, Twitter, LinkedIn, YouTube or any others, your website should include links to those locations.  Also, your “behavior” on those sites should be professional and appropriate for your target audience.

DISCUSSION: Do you consider your target audience when you post something on Facebook, Twitter, LinkedIn or YouTube?  If so, why?  If not, why not?

ABOUT KELLY SCHUKNECHT:
Kelly Schuknecht works as the Director of Author Support for Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self-Publishing Book Review of the Week: Pearl by Darlene Cox

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if they don’t know about it? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us let the community know about a great book. So, without further adieu, here’s this week’s book review:

Pearl book cover

Pearl A Life Too Short: A Death Too Long

Darlene Cox

Publisher: Outskirts Press, Inc.

ISBN 9781432766368

Reviewed by: Midwest Book Review

Pearl is Darlene Cox’s third self-published novel. Other books written are A Little Bit of Larceny and Web of Deceit. A fourth novel will be out in November 2011 and is the sequel to Web of Deceit.

Faircloth, Virginia was a small and peaceful town where everyone knew and trusted each other, so it seemed, until a young beautiful woman was found by two young boys beaten to death in Jacobs Gully partially buried under a pile of leaves. Her name was Pearl and she was 28 years old. Possible suspects in her murder would prove to be many. Faircloth’s Sheriff Atherton and his small staff of deputies would have their hands full.

Pearl was a free-spirited woman who was married to a much older man who owned a Cadillac dealership and she was well taken care of by him. She drove around often at night in her Cadillac convertible with the top down, hair blowing in the wind, anytime and anyplace she felt like it often speeding down the highway. The authorities were perplexed about her death. They wondered if she may have had a flat tire and someone gave her a lift, or maybe she picked up a hitchhiker. She was a kind person and they figured she might have known her killer.

The investigation is most intriguing as the cast of characters lure you into the plot keeping you guessing as the clues unfold.

In addition, to the brutal death of Pearl, the charred remains of an unknown young woman were found in an abandoned house adding more suspense, more secrets, and more questions. The story gets complicated, picks up speed, and authorities believe these two murders may be connected as many townspeople became suspect.

For a small town, the investigation was an exhausting task with only a few deputies and a medical examiner’s office. The search for the murder weapon that killed Pearl had been determined to be a small rock with possible blood splatters on it that would become a grueling chore to find in the woods surrounding the crime area. And, the medical examiner was a well-known drinker who would be too slow in giving the results of his findings regarding the DNA and autopsy reports. Onlooker’s footprints and tire tracks ruined valuable evidence that could have been helpful to the forensic team. Hours and hours were spent on the road and in the woods looking for a bloody rock and Pearl’s Cadillac which had been missing since the day she died. Most interesting, her car was a valuable clue needed to help solve the crime.

To add to the mysteries, a third woman was found on the shoulder of the highway badly beaten and left in a ‘catatonic state.’ The plot gets murky and leads become dead ends.

Darlene Cox has once again created a classic “who done-it” tale pulling the reader along guessing at every turn, with a surprise ending. This book is highly recommended.

DISCUSSION: Are you trying to obtain book reviews as part of your overall book promotion strategy?