Weekly Wednesday Podcast: A Penny Spent is Two Pennies Earned in Self Publishing

Welcome to this week’s edition of the Weekly Wednesday Podcast!

Today we’re covering:

  • REAL costs of self publishing a book
  • Why publishing a book is like starting your own business
  • Risk of NOT investing in yourself/your book

The moral of the story is: a penny spent is two pennies earned when you’re self publishing your book.

Weekly Wednesday Podcast: Book Video Marketing Essentials/Contest Winner Announced

Today’s topic is: Book Video Marketing Essentials.
A couple of weeks ago, we talked about how to use book video marketing as part of your book promotion strategy. Today, I’m covering what you need in your video a bit more in-depth. You need all of the following:
  • Title
  • Author name
  • Image of book cover
  • Image of author
  • Price (not if it could put buyers off)
  • Availability (Amazon? B&N? Website?)
  • Call to action (put at the end so that it’s the last thing on their mind)
  • Additional creative images/video (trailer)
  • Synopsis (trailer – get your audience interested)
Also, the winner for our “Boost Our Blog Facebook Contest” was chosen. Here’s more about the winning author and her book:

The Veiled Mirror by Christine Frost

Book Title: The Veiled Mirror: The Story of Prince Vlad Dracula’s Lost Love

Author: Christine Frost

Publisher: CreateSpace

Date of Publication: October 22, 2010



Weekly Wednesday Podcast: How to OWN Your Book Reviews

When you self-publish a book, it’s important to come up with a creative marketing strategy to get in front of new readers. It will not only get you the exposure you need to possibly sell your book but also give you a leg up on the competition. In this week’s podcast, I discuss the importance of this part of the plan and how you can truly OWN your book reviews.

I will cover:

  • The importance of book reviews
  • Who authors should contact to get their books reviewed
  • How to deal with negative book reviews
  • Why authors should review other books and how to go about this task


Book Blog Search Engine








DISCUSSION: Do you have your own book review service? Share the link here. Authors, do you know of a good book review service? Post the link here.

Wednesday Weekly Podcast: Virtual Book Tours for Self-Publishing Authors

Tired of spending all of your money on traveling to promote your book? What if your tour stops could come to you? This week the topic is the Virtual Book Tour, which allows self-publishing authors to do just that — stay at home and let the tour come to them.

We will cover:

  • What is a Virtual Book Tour?
  • Why are they beneficial?
  • What can an author gain from Virtual Book Tour?
  • Who can host me on Virtual Book Tour?
  • How do I contact them?
  • What do I need to do going forward?
  • How do I promote my Virtual Book Tour?


DISCUSSION: Have you ever taken a virtual book tour? What success have you seen from it?

Wednesday Weekly Podcast: Trade Discounts and Why they Matter for Self-Publishing Authors

Today, we’re introducing our Wednesday Weekly Podcast. Our introductory topic will be trade discounts.

As a self-publishing author, one decision that you have to make (unless your publisher chooses for you) is how to price your book. One part of the pricing equation is determining your trade discount.

In today’s podcast, we discuss:

  • What is a trade discount?
  • What are the most common trade discounts?
  • What impact does a trade discount mean for your book’s distribution?
  • What impact does a trade discount have on a self-publishing author’s royalties?

DISCUSSION: What would you like to us to talk about in next week’s podcast?