Today’s topic is: Book Video Marketing Essentials.
A couple of weeks ago, we talked about how to use book video marketing as part of your book promotion strategy. Today, I’m covering what you need in your video a bit more in-depth. You need all of the following:
Image of book cover
Image of author
Price (not if it could put buyers off)
Availability (Amazon? B&N? Website?)
Call to action (put at the end so that it’s the last thing on their mind)
Additional creative images/video (trailer)
Synopsis (trailer – get your audience interested)
Also, the winner for our “Boost Our Blog Facebook Contest” was chosen. Here’s more about the winning author and her book:
Book Title: The Veiled Mirror: The Story of Prince Vlad Dracula’s Lost Love
When you self-publish a book, it’s important to come up with a creative marketing strategy to get in front of new readers. It will not only get you the exposure you need to possibly sell your book but also give you a leg up on the competition. In this week’s podcast, I discuss the importance of this part of the plan and how you can truly OWN your book reviews.
I will cover:
The importance of book reviews
Who authors should contact to get their books reviewed
How to deal with negative book reviews
Why authors should review other books and how to go about this task
Tired of spending all of your money on traveling to promote your book? What if your tour stops could come to you? This week the topic is the Virtual Book Tour, which allows self-publishing authors to do just that — stay at home and let the tour come to them.
We will cover:
What is a Virtual Book Tour?
Why are they beneficial?
What can an author gain from Virtual Book Tour?
Who can host me on Virtual Book Tour?
How do I contact them?
What do I need to do going forward?
How do I promote my Virtual Book Tour?
DISCUSSION: Have you ever taken a virtual book tour? What success have you seen from it?