Weekly Self Published Book Review: Dusk

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review by Midwest Book Review:

dusk

Dusk

Carolyn Budd-Goertzen

Publisher: Outskirts Press

ISBN: 9781432777883

Animals were almost members of the family in ancient times. “Dusk: God’s Chosen Donkey” seeks to tell the early life of Christ through the eyes of his family’s donkey. Offering a unique perspective, Carolyn Budd-Goertzen provides an unusually powerful story from the most unlikely of sources. The first of a series, “Dusk” is worth picking for those seeking original Christian fiction, recommended.

Online Retailers Gained, While Brick-and-Mortar Lost In Wake of Borders Exit

Bowker recently released a study detailing the sales of online and brick-and-mortar retailers after Borders’ exit from the market. Here is a summary of the results:

  • Online retailers — led by Amazon —  earned 44 percent of America’s book dollars. This is up from 39 percent in 2011.
  • Barnes & Noble, including BN.com, remains the second largest bookselling outlet.
  • Women increased their lead over men in book buying, accounting for 58 percent of overall book spending in 2012, up from 55 percent in 2011.
  • Men are bigger hardcover buyers.
  • Ebooks continue their steady upward trend, with an 11 percent share of spending in 2012, compared to seven percent in 2011.
  • Despite the growth of ebooks, traditional print book output grew three percent in 2012.

This information is important for authors who have already self-published or who are considering self-publishing. It is essential that authors are aware of industry trends, so they can use the information to make the best publishing and marketing decisions for their books.

These results show the importance of offering an ebook version of your self-published book. Despite the popularity of ebooks, there is still a demand for print books. For many authors, the best option is to offer both a print and ebook version in an attempt to reach the largest market. However, this varies greatly from author to author and depends on the target market as well as the author’s personal goals.

To learn more about the Bowker report, visit http://www.bowker.com/en-US/aboutus/press_room/2013/pr_08062013.shtml.

I’d love to know, how do the results in this report impact your self-publishing decisions?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self-Publishing Week in Review: 9/17/13

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

Why You Should Self-Publish

This successful self-published author talks about how his latest self-publish book recently debuted #7 on the New York Times Bestseller List and how he has sold over a million books in the last two years. My favorite part of the article is when the author says, “My happiest days were spent writing, not being a bestselling author.” I also like when he states, “Implicit in the message that only some people should publish is the stance that all publishing is commercial, it’s all about making money, about being a bestseller, a pro. But that’s not the reason I do it.”

Self-Publishing on a Shoestring: Amazon’s Matchbook Program

There has been a lot of buzz about Amazon’s Matchbook Program. The program gives customers who buy a print copy of a book in the program a deeply discounted or free Kindle version of the same book. It’s similar to what Amazon has been doing with their audiobooks, where anyone who buys an e-book, can order a deeply discounted audiobook version, as well.

Self-Publishing Is Growing Up

Publishers Weekly is significantly beefing up its coverage of self-publishing authors. PW Select, a guide to self-publishingwill go monthly in October.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Selecting a Book Size for Your Self-Published Book

Self-publishing provides many advantages for authors. One of the greatest is complete control over not only the material but also most aspects of your book’s production. Even in full-service self-publishing, where you find a publishing consultant or representative who helps you every step along the way, you may arrive at certain decision you may not have anticipated.

Choosing book sizing and format is often one of those unexpected choices, especially with all of the options available with advancements in on-demand print technology.

Most books fall within a few major categories. Here are some suggestions on book sizing based on your genre:

  • Novella, Short stories, Romance: 5.5 x 8.5 inches
  • Trade paperbacks, Non-fiction, How-to: 6 x 9 inches
  • Children’s, Photography, Manual, Textbook: 8.5 x 11 or 8.5 x 8.5

It is also important to note that larger font and/or word count books often print and market better at a 6 x 9 size or larger. Shorter manuscripts print better at a smaller book size, resulting in a larger, more marketable page count.

Take a trip to your local bookstore and see what sizes books similar to yours are publishing at. It’s generally recommended to stick with what works. Or, be very, very different. Remember, your publishing professional will be available to run ideas by.

ABOUT JODEE THAYER: With over 25 years of experience in sales and management, Jodee Thayer works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps, publishing consultants and marketing professionals; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams and on assisting authors with marketing and promoting their book once published. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

Friday Conversations With A Self-Publishing Writer 9/13/13

Today’s blog may sound a bit technical as my thoughts have turned to the importance of having your work published. The old adage is true: Everyone has a story to tell. There is another saying that is equally true: Everyone is not a writer. And, some of the books that reach the shelves and/or the internet—whether published in the mainstream or self-published—should not be there. The author may have had the best idea on the planet, but could not communicate it well, or chose a genre that does not fit the subject material. Thus the positive impact of the book is lost. Here is where a ghostwriter can make a world of difference.

Finding the right ghostwriter to assist you is likened to finding the right marriage partner. Although this writing relationship may not exist for a lifetime, the connection between writer and ghostwriter must be compatible. Here are a few things to look for when discussing your project with a potential writing partner:

1) It is preferred to meet with and interview the ghostwriter in person. However, if this is not possible, telephone conversations can provide you with enough information to make your selection. I have successfully worked with several clients long-distance yet we have never met in person.
2) Ask for information about their past projects. If referrals are available—authors who will talk with you about their experience with this ghostwriter—this is the best resource.
a. Responsibility and reliability are two key components in a writing partner. When talking with referrals, ask about the timeliness of the ghostwriter’s production work.
b. Your budget is important, too. Although the former clients may not choose to reveal their personal payment plan, you can ask them if they felt they received poor, fair, good or excellent value for the amount paid.
3) As you talk about your project, listen carefully to the ghostwriter’s responses.
a. Are they knowledgeable about your genre of choice?
b. Do they actually hear what you are saying?
c. Do you find it easy to talk with them—as if you are already friends?
4) As the author of your project, you have a distinct writing voice. If you have quickly established a comfortable rapport with the ghostwriter, chances are good that they will be able to identify your voice and use it to enhance your project. This is vital to the authenticity of your book. When you are asked to a book signing and/or speaking engagement, it is essential that you speak in the voice of the book.
5) Your writing partner must have an excellent “handle” on the English language.
a. Grammar, sentence structure, and punctuation all hold a valuable place in communicating with the reader. However, I’m one of those people who believe that the concept of communication is the key component in the use of grammar and spelling skills. This skill must be used in maintaining the author’s voice throughout the book.
b. If you are writing a technical document for publication at the university-level of academia, you definitely need a ghostwriter who has that experience.
c. If you are writing in the genre of historical fiction, romance, mystery, science fiction, memoir, pet stories, cookbooks, etc. then the ghostwriter who loves language for its communication value is the preferred choice.

Bottom line: Harmony between author and ghostwriter is essential and produces excellence.

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.