Self-Publishing News: 5.14.2018 – The Interviews!

May -wooden carved name of spring month. Calendar on business office table, workplace at yellow background. Spring time

And now for the news!

Some highlights from this month in the world of self-publishing, specifically interviews with or articles written by self-publishing authors and experts!

Ironically enough, we can’t access part one of this series, but we are absolutely in love with part two, in which author and Mount Observer assistant editor Michele Walsky details both personal experiences in self-publishing as well as various tips and tricks for getting ahead when self-publishing on a platform like Amazon. Walsky, who publishes under the pen-name Chele Pedersen Smith, is known for the romantic spy mystery, Behind Frenemy Lines, and a collection of mini-miracles, The Pearly Gates Phone Company. Putting it succinctly, Walsky writes that “Part one, ‘The Whirlwind of Writing and Promoting,/ appears in May’s print edition of The Mount Observer and covers the creative process of writing, unlocking writer’s block, editing and conjuring up promotional ideas. Part two will follow the technical side of publishing and contains links to the Amazon sites.” Part two poses some important questions and takes some significant steps towards answering them, too: what’s the deal with a book’s cover? How difficult is it, really, to generate an ebook from your manuscript? Should you print physical copies as well? How should you price those editions? And what role do royalties play in the larger picture? We’ve made attempts at answering these questions ourselves here on the blog, but it’s refreshing to find someone so articulate, like Walsky, who can sum it all up in a nice article. So if you find part two as useful as we did, you’ll be scrambling to track down that print edition of part one. If all else fails, you can simply follow Michele’s progress and stories by clicking the link (in-story) to access Walsky’s Amazon author page.

Megablockbuster-selling and iconic literary fiction author Richard Russo isn’t exactly the first name to leap to mind when we think about self-publishing, but this week he delivered an interesting interview via the web-based news platform Fosters.com. As you might expect, he and interviewer Deborah McDermott come off as rather harsh critics of the self-publishing process (describing it as something which puts “a writer’s life […] on the brink – a brink of self-publishing where craft often takes a back seat to swift scripts and swift economic returns, a brink where there is less room for the slowly-emerging novel that goes through a rewrite, and then another rewrite, and perhaps a rewrite again”).  More interesting than their take is what emerges between the lines: a portrait of misunderstanding. It would seem that authors like Russo fundamentally do not understand what the self-publishing process entails, and the self-publishing industry’s heavy reliance upon editors, graphic designers, and other industry experts which the traditional publishing industry has been setting adrift during the economic downturn at increasing rates. There’s rather a lot of expertise available to the average self-publishing author, and if that author can’t afford to pay for certain services or wishes to retain creative control, that’s that author’s prerogative–and no one is forcing Russo and other authors like him to read anything he doesn’t want to read, or publish any differently than he always has. But perhaps we are, as Russo puts it, putting “righteous indignation” on the front foot. Whatever the case may be there, we’re proud of how far self-publishing has come–and that it perhaps poses a legitimate challenge to those systems and structures which have been gatekeeping excellent authors out of publishing until the rise of self-publishing set them free.


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As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

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7 Simple Steps to Succeed at Book Fairs

London Book Fair

Selling books at book fairs can be an exciting event for newly published authors (or any authors, actually). Book fairs, author signings, and other live events offer your chance to meet readers face-to-face, mingle with other writers, and most importantly, sell some books!  Book fairs take place year around all around the country and the world. Your local library most likely has a calendar of upcoming book fairs, or you can always conduct a search online. Once you schedule your appearance and reserve your space at a book fair or author event, it is time to consider what your “space” is going to look like.  Typically, you will be provided a 10-foot x 10-foot space with a 6 foot long table and two chairs. The rest is up to you. But it’s what you do with this “blank canvas” that often separates a successful event (where every attendee stops to check out your book) from an unsuccessful one (where you watch in misery as the crowd passes you by to check out other authors and other books).

So how do you make sure your author space is unskippable? By following these seven simple steps.

  1. Dress to impress. That doesn’t always mean dressing professionally. It means dressing in a way that is related to your book or to your author brand.  Have you written a series of children’s books? Dress as the main character. Do you write spy novels? Dress like James Bond. Westerns? Wear your sharpest cowboy attire, spiffiest cowboy boots, and shotguniest cowboy hat. You get the idea.  

  2. Act the part.  Don’t just stop with the outfit.   If you’re dressing as one of your characters, introduce yourself as the protagonist (or antagonist) of the books on your table. Does your character have an accent? Use it.

  3. Be approachable. Even if the character you are playing is a gruff sour puss, you certainly don’t want to be.  Put on your friendliest face and your biggest smile for this event and stand at the side of your table rather than sitting behind it.  Greet everyone who approaches with a friendly nod, a bright smile, or a chipper “Hello!”

  4. Dress your space.  Now that we have you covered, let’s discuss your space.  Certainly having a lot of copies of your book(s) on the table is important, but that’s not enough to attract the kind of attention you want. This is where posters come in.  Two large posters of your book cover are worth their weight in gold (and are reusable from book fair to book fair). Hang one from the front of the table and one on the wall (or divider curtain) behind you.  This is just another reason why a stellar cover is so important. Make sure your cover is an eye pleaser and a crowd pleaser.

  5. Dress your table.  Depending upon the event, your table may or may not come with a table cloth.  Which is why you want to bring one. Be sure the color contrasts with the cover of your book so your books “pop” while on display.   Another way to make sure the books “pop” is to display them artistically or creatively. Rather than just placing a stack of them on the corner of the table, arrange them face out and at different heights by resting them on and against various sized props or boxes.

  6. Prop your table.  Books aren’t the only thing that should grace your table.  If you have any book awards, be sure to display them. If you don’t have a physical award, print out the certificate or award image and display that instead.  If you have received a glowing review or endorsement, print that and bring it, as well. Or better yet, select the best blurb and incorporate that into your poster.  It’s also not a bad idea to have a dish of candy or some sort of edible “treat” (and if it ties in with your book, all the better!).

  7. Bring business cards and pens.  Another item for the table is a stack of business cards (ideally, they’re also branded with your book cover and include ordering information).  Many of the people you talk with may not buy your book right then and there, but they’ll always take a business card and that may turn into a sale down the road. The pens aren’t to give away (unless you have branded pens with your website on it, which is a good idea); the pens are to sign copies of all the book you’ll be selling, because you’ve followed these seven simple steps to succeed at book fairs. Way to go! 

    brent sampson
    In 2002, Ernst & Young Entrepreneur of the Year Semi-Finalist Brent Sampson founded Outskirts Press, a custom book publishing solution that provides a cost-effective, fast, and powerful way to help authors publish, distribute, and market their books worldwide while leaving 100% of the rights and 100% of the profits with the author. Outskirts Press was incorporated in Colorado in October, 2003.
    In his capacity as the Chief Executive Officer and Chief Marketing Officer, Brent is an expert in the field of book publishing and book marketing. He is also the author of several books on both subjects, including the bestseller Sell Your Book on Amazon, which debuted at #29 on Amazon’s bestseller list

Tuesday Book Review: “Bertyl: I Just Want To Belong”

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.
When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review:

bertyl I just want to belong sandra dobozi

Bertyl: I Just Want to Belong

by Sandra Dobozi
illustrated by Egle Bartolini

ISBN: 9781478784975

Synopsis*:

How Can Bertyl Fit In? Bertyl is a charming adventure story written in rhyme about a sweet little turtle searching for his identity. When Bertyl is born he becomes a beloved surprise to his family. But Bertyl wonders why he is different and doesn’t look like other turtles. Beryl’s loving family and wise friends help him understand that “We all fit in and we all belong.” This charming, wise tale reassures readers that we’re each exactly right, just the way we are.

 * courtesy of Amazon.com

Featured Review

“Bertyl: I Just Want To Belong” is a lovely children’s story about accepting and celebrating individual differences. Written in refreshing narrative verse, the story of Bertyl turtle Summer Breeze, the air-colored turtle, is inspiring and intriguing. Bertyl is a beautiful, perfect, healthy young turtle who is born without any coloring of green. Instead “Bertyl Turtle Summer Breeze was the color of a sneeze/ Bright and shiny as window glass/ See-through clear as a jellyfish mass.” Although Bertyl was healthy and had happy proud turtle parents, he was unhappy because he did not look green like his Mama and Pappy. They thought about painting him green, but that would make him sick. He could not wear green clothes because turtles did not wear clothes. The word went out to a multitude of Bertyl’s rainbow friends, birds and beasts. To Bertyl’s question “Why do I look so very plain/ Like morning dew and summer rain?” The answer was beautiful and surprising.”We all were born to a greater good/In clearest waters and thickest woods/ And so you see, our dearest friend, The circle of life will never end./ Be brave and proud and strong of mind/ And who you are can’t be defined; Bertyl Turtle, you’re one of a kind.” In answer, reflected in the incredibly sensitive, expressive rainbow splashed illustrations, Bertyl became joyously acceptant of his different clear color, saying “I’m so blessed to be alive./ How we look is never wrong/ We always fit/ WE ALL BELONG.” “Bertyl: I Just Want To Belong” delivers a complex and delicate inspirational message while fascinating readers with the rainbow diversity of all creation.

– reviewed on the Picturebook Shelf at Midwest Book Reviews

Other Reviews

Thoughtfully written and beautifully illustrated! kids of all ages will love this. we bought it for our neighbors that have a small child and when my kids (13,12,0) saw it and began reading it we decided to keep it. i will gladly buy another!

 – reviewed on Amazon by jw1zzo
This is such an AMAZING story that teaches children the important lesson of acceptance and pride in their individuality and that as unique individuals we are all part of a bigger picture! The descriptive language paints such a colorful picture of Bertyl and his family and friends in their beautiful surroundings. The illustrations are amazing as well! I LOVED IT!!! I highly recommend this story to children…AND adults!

– reviewed on Amazon by Robyn

Not everyone is born to look like everyone else. Every child wants to be accepted by their peers and no one wants to feel left out because he/she does not have the right clothes, is the wrong skin color or just appears to be awkward and or shy. Born in a celery patch this precious title named Bertyl Turtle Summer Breeze is curious, smart and does not understand why he is not the color of lime, leaf or grass. He is pure with no color mark namely the color of glass. You can literally see right through him he is a clear as a jelly-fish mass. But, his heart is made of pure gold and what he learns from his friends is more valuable than if he was born green like other turtles.

Checking out his face or reflection in the stream he realizes that he does not resemble or look like his parents and this makes him pose the all important question to readers: How would Bertyl turn to green? Some solutions are not that easy and all too often we wonder why. Bertyl wants to be the color green like trees or lima beans or what about green clothes? Why not paint myself green would that help? But, his wonderful friends came from all parts of the forest to help cheer him up and give him suggestions. Sugar-beet Parakeet and Blueberry Canary and others explained to him that you are not plain you are YOU! His friends told him a special story that only they can share with you about Paradise when you read this beautifully written and colorfully illustrated book. What they tell him applies not only to this special turtle but to children and adults too. I too understand that the circle of life never ends and I know it has no beginning and to me no end. So, you are not defined by other people or how they act or look you are one of a kind! As Bertyl will learn that he is special in his way all children need to learn the same lesson. What the final outcome is you will learn when you see Bertyl on the final page of the book and learn whether he smiles and if he realizes that he’s no mystery he is just as he says: Uniquely me!

Where does he feel he belongs? What will he do next? Does he feel that he needs to be green or is he happy just being him? We All Belong in our own special way. We all belong and should never want to change who we are on any day. Life brings us changes and our differences are what makes each one of us stand out for the best. Learning to get along is what we should all do everyday and maybe adults will learn the same lesson. For educators this is a great way to introduce a new student to a class and to the school. It’s a great way using each one of the animals who come to his aid showing that many different races, people and in this case animals can ban together to help someone feel special and a part of the group. Great to foster great self-esteem and self-worth, friendship, loyalties and just knowing that WE ALL BELONG!

 – reviewed on Amazon by Samfreene

Book Trailer


tuesday book review

Thanks for reading!  Keep up with the latest in the world of indie and self-published books by watching this space!

Self Publishing Advisor

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Self-Publishing News: 5.7.2018 – The Company Files!

may month

And now for the news!

Some highlights from this month in the world of self-publishing, specifically news from or regarding self-publishing companies!

Here’s an interesting one. Why do we care about John Barber and IDW? Simply put, Barber got his start in self-publishing. IDW is a major powerhouse of the comics industry, putting out the official Star Wars and Star Trek (as well as many other franchise) comics, and more or less going toe-to-toe with Marvel and DC Comics for creative property in the world of comics. To see a comics titan like IDW opting to hire someone who got his start kicking everything about traditional comics to the curb, albeit back in the 1990s, is indicative of the ever-more-permeable boundaries between “indie” and “mainstream.” (Barber went on to work with Marvel before transitioning to IDW.) The movement of personnel back and forth between these sectors is an indicator to watch as that barrier continues to grow more and more blurred.

The level of snark in the opening to this 9News news spot is perhaps a tad overdone, but there’s nothing which touches how wonderful it is to hear something like “fifteen years” and “self-publishing” and “going strong” all in one short clip. The Denver Zine Library, for those of you not quite in the zine loop, was co-founded fifteen years ago by Kelly Costello, and celebrated its anniversary with this short spot on state and national broadcast networks affiliated with NBC. Zines are self-published magazines, both print and digital, and tend to be highly specific and low-distribution, but no less culturally impactful for that. (And it’s worth noting that in the 90s, some zines were very big indeed.) These days, zines provide widespread communities and networks to keep in touch about the things they love, and are often a step in the young self-publisher’s evolution.

One of our favorites of the month is simply this headline, courtesy of the PRWeb affiliate Cision, which hosts press releases galore. The press release in question? Well, we’d be a Outskirts-Press-Self-Publishingtad misleading if we didn’t say that $300 off of a high-quality self-publishing package wasn’t something that we weren’t keeping an eye on for personal reasons of our own. After all, life is sometimes entirely too busy to do it all and be everything we need to be in order to get that book off of our laptop and into the world in the form of actual, beautiful printed books. And as a disclaimer, many of our Self Publishing Advisor contributors have worked with Outskirts Press over the years, which means we hear a lot more about their sales than we might otherwise. Still, this is one worth putting on your radar, both because of the steep discount and the excellently worded press release!


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

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In Your Corner: What does a self-publishing author need to know about ghostwriting?

ghostwriter ghostwriting

How is your content coming? Do you have a protagonist stuck in a loss of direction or buried in a dissipating story arc? Are you an industry leader in green building with every resource save time to pen your own book? Have you developed years of research on a story that needs to be told but lack the composition experience to make it as successful as possible?

We want to hear what you have to say.

Perhaps its time to consider ghostwriting.

Ghostwriting functions as a collaborative writing effort between a principal author and contracted ghostwriter to develop content ranging in scope from a preliminary idea or outline to nearly completed manuscript.

Having existed in the publishing industry for generations, ghostwriting is finding a relatively new niche in the growing self-published base of printed work. For self-publishing authors, ghostwriters can fulfill the role of acquisitions editor, content developer, and partner. But counter to the the traditional publishing model, the self-publishing author will remain in the driver’s seat through the process with their ghostwriter, working to develop direction based on the best interest of the author. Should you decide to work with a ghostwriter, you will retain creative control over every step of your work.

Ghostwriters can be contracted independently, and a handful of self-publishing options now provide them in-house and often at lower rates, including the company I work for. I encourage you to explore these options, and consider your current needs. If those needs include the refrain “if only there were more hours in the day!” and you have room in your budget, it may be time to invest in your own official, expert backup.

You are not alone. ♣︎


Elizabeth

ABOUT ELIZABETH JAVOR: With over 20 years of experience in sales and management, Elizabeth Javor works as the Director of Sales and Marketing for Outskirts Press. The Sales and Marketing departments are composed of knowledgeable publishing consultants, customer service reps and book marketing specialists; together, they all focus on educating authors on the self-publishing process to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Elizabeth Javor can put you on the right path.