Category: Networking

Choosing a Publisher, Networking, Self-Publishing

Self-publising top 10: Advantage 1

1 – Authors are required one-time only upfront investment…

Yes, quality self-publishing services will require a one-time upfront investment. While not as important as your book pricing structure, distribution, and royalties on the back-end. Upfront service prices deserve a quick look.

Here are a couple of red flags.

1. HUGE DISCOUNTS! PUBLISH NOW AND SAVE XX%!!!
There are more than enough self-publishers offering HUGE savings. Always. That usually indicates that the savings aren’t real. Instead, packages and/or services are artificially inflated. This is true in any business across every industry. You’ve worked hard. You deserve what you pay for. I was born in Vegas. Ever been? Be wary of the bright, flashing lights.

2. GET PUBLISHED FOR FREE!!! (the opposite end of the spectrum)

Business 101. Nothing is free. It’s worth taking a look at the contract and asking, what am I really getting here. Not a good time to fall to instant gratification. You’ve worked hard and deserve a publisher that works for you in return. Again, make sure your get what you pay for. Well worth it is the time researching a publisher that will partner with you to publish your book as successfully as possible.

A quality self-publisher will value you, and upfront prices will stand by that.

– Karl


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Networking, Self-Publishing

Exploring Affiliate Options in Self-publishing

With the inevitable, ongoing explosion of print-on-demand, there are more authors than ever before dipping their feet into the self-publishing game. In fact, the term dipping feet may be an understatement considering the volume of new, developing, and somewhat esoteric information involved in self-publishing. Some authors come from the traditional arena and have a degree of knowledge and understanding corresponding with their experience. Other authors may have independently published books in the past, consider themselves savvy, and are now seeking the advantages that come from joining forces with a full-service print-on-demand self publisher.

The great majority, however, are new authors, anxious to learn, but not possessing much history or background in the industry. They often rely upon the information they read on the internet, hear from friends/associates, or receive from their publisher. In fact, the term self-publishing has expanded in scope to include publishing content in blogs, forums, online newsletters, even videos.

You may find yourself somewhere along that continuum or in the process of researching publishing options for your own material. Have you considered that your expertise can benefit other writers while at the same time earning you additional income? The process is called Affiliate Marketing and a great opportunity offered through various self-publishing leaders.

Affiliates can often earn up to 10% or more for each author they refer. Here are the nuts and bolts:

It’s perhaps the easiest and fastest way to share your knowledge as an industry thought leader while at the same time expanding your own platform and earning extra income in the home based internet business, and you do not have to develop your own service. Instead, generate revenue by simply referring authors to recognized, professional custom self-publishing services through the credibility your experience provides. What’s more, you get to see the investment that comes from seeing authors reach their publishing goals.

– Karl



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Book Marketing, Book Promotion, Book Reviews, Networking, Self-Publishing

Self-publishing Book Promotion Tip

It’s no secret that self-publishing involves some elbow grease on your behalf as author to promote your work. The control available in that area may be either boon or bane. Ultimately, it’s your choice, and as our real American hero states so poignantly, knowing is half the battle. Tip #1:

Understanding how to conduct an advanced Internet search yielding applicable promotional and review results is very important. Luckily, it’s also very easy.

For example, go to the Google website here http://www.google.com

Then, use access defined search criteria by clicking on the link that reading “Advanced Search” in small type next to the “Search” button.

You will find a page that enables you to fine-tune your search.

For example, search for the words “freelance” or “book reviewer” to find many places to begin with book promotion.

– Karl



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Book Marketing, Book Promotion, Book Signings, Networking, Self-Publishing

The Do’s of Pitching Your Self-Published Book to Producers

Here are 5 things to do when composing a letter to a radio producer to promote your self-published book:

1 – Do keep your letter short. No more than one page.
2 – Do include your hook. This is a 5-10 word sentence or phrase that should attract everyone’s attention about you or your book.
3 – Do format your letter so it’s easy to skim. Use bullet points.
4 – Do write your letter with the producer’s point of view. Re-read it as if you were the producer. Is it clear what you want and what value you offer to the radio listeners?
5 – Do be available to respond to interest immediately. These people are often on deadline and if you are the easiest solution to their problem, you’ll get the call.

Karl Schroeder


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Book Marketing, Book Promotion, Book Reviews, Networking, Self-Publishing, Self-Publishing Book Review of the Week

The Dont’s of Pitching Your Self-Published Book to Producers

After your book is published, here are 5 things to avoid when pitching to a radio or television producer:

1 – Don’t pitch your book. Pitch an idea for a show.
2 – Don’t over promise. Be able to deliver what you say.
3 – Don’t be dull. Your letter has to communicate how vivacious you are.
4 – Don’t hide your message. Make sure it’s clear what you are suggesting.
5 – Don’t be annoying. Producers are busy. Bombarding the with correspondence or emails will hinder your chances for success.

– Karl Scrhoeder



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