Affiliate Opportunites in Self-publishing

With the inevitable explosion of print-on-demand, there are more authors than ever before dipping their feet into the self-publishing game. In fact, the term dipping feet may be an understatement considering the volume of new, developing, and somewhat esoteric information involved in self-publishing. Some authors come from the traditional arena and have a degree of knowledge and understanding corresponding with their experience. Other authors may have independently published books in the past, consider themselves savvy, and are now seeking the advantages that come from joining forces with a full-service print-on-demand self publisher.

The great majority, however, are new authors, anxious to learn, but not possessing much history or background in the industry. They often rely upon the information they read on the internet, hear from friends/associates, or receive from their publisher. In fact, the term self-publishing has expanded in scope to include publishing content in blogs, forums, online newsletters, even videos.

You may find yourself somewhere along that continuum or in the process of researching publishing options for your own material. Have you considered that your expertise can benefit other writers while at the same time earning you additional income? The process is called Affiliate Marketing and a great opportunity offered through various self-publishing leaders.

Affiliates can often earn up to 10% or more for each author they refer. Here are the nuts and bolts:

It’s perhaps the easiest and fastest way to share your knowledge as an industry thought leader while at the same time earning extra income in the home based internet business, and you do not have to develop your own service. Instead, generate revenue by simply referring authors to recognized, professional custom self-publishing services through the credibility your experience provides. What’s more, you get to see the investment that comes from seeing authors reach their publishing goals.

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Self-publishing – know your market and have a plan.

The reason books sell has little to do with content quality. At least initially. Just like any other product on the retail market, books sell because readers know about them.

Some books have the advantage of author platform, or industry applicability, and can hit strong out of the gate. The more nebulous quality of fiction can result in a slower start, but a much longer shelf-life.

The point is this, know your market and leverage your resources to meet those potential readers. Outline a marketing plan with your self-publisher that takes advantage of internet marketing and retail resources like Amazon who has pre-qualified readers based on profiles and virtual book pairings.

Work smarter. Work harder. Become a successful self-published author.

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Self-publishing Goes Higher-Ed at NYU

Has the credibility of self-publishing been in question previously? I have to admit I’ve dealt with my fair share of doubters. At times in fact I’ve felt, as has Tracy Jordan, stuck in Horseville – because I sat surrounded by Neighsayers.
The writing/publishing program chairs at New York University have recently announced the department’s intention to introduce a a course in self-publishing for the Spring semester of 2010. The 6 week course will be taught by self-publishing and book marketing expert, Penny C. Sansevieri.

Notes Sansevieri, “I’m delighted to teach self-publishing for NYU and am thrilled that they’ve asked me to bring this model to their students for the first time. Today’s publishing landscape is changing by the minute. Print-on-Demand or POD is taking hold in a big way. With self-publishing and computer technology, big publishers’ stranglehold on the market is gone. Everyone can publish their story.”

Writers rejoice. Doubters take notice.

– Karl Schroeder

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Ezines: Promote your Self-published Book

The digital age brings us a virtually unlimited number of ezines straight to our computer screens and finger tips, each with a specific niche or category. With so many free and competing factions most are voraciously hungry for content. Ezines are a great way to generate content AND promote your book (either before it is published by building a “name” for yourself) or after it is published.

Rather than seeking them out individually, you can place your articles into databases that ezine editors frequent for content. They use your article free of charge, and in exchange, include your biographical byline, which includes information about you and your book.

Here are some to check out:

Don’t send them the same article you published last week. Instead, write another chapter of your book first (since finishing your book IS the main goal, after all.)

– Karl Schroeder

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Have fun and keep writing