The Do’s of Pitching Your Self-Published Book to Producers

Here are 5 things to do when composing a letter to a radio producer to promote your self-published book:

1 – Do keep your letter short. No more than one page.
2 – Do include your hook. This is a 5-10 word sentence or phrase that should attract everyone’s attention about you or your book.
3 – Do format your letter so it’s easy to skim. Use bullet points.
4 – Do write your letter with the producer’s point of view. Re-read it as if you were the producer. Is it clear what you want and what value you offer to the radio listeners?
5 – Do be available to respond to interest immediately. These people are often on deadline and if you are the easiest solution to their problem, you’ll get the call.

Karl Schroeder

Have fun and keep writing…