Self-Publishing News: 4.18.2016

This week in the world of self-publishing:

“The past few weeks have been a busy period for the publishing industry,” write Publisher’s Weekly correspondents Jim Milliot, Andrew Albanese, and Diane Roback in this April 15th article. Milliot, Albanese, and Roback report from the far afield as they cover the events taking place at the Bologna Children’s Book Fair and the London Book Fair as well as the 28th Independent Book Publishers of America (IBPA) Publishing University, held in Salt Lake City. While the book fairs are not themselves specifically focused on indie, hybrid, and self-publishing authors, certain self-publishing-related events proved extremely popular, “with the popular Authors HQ once again facing overflowing audiences for its presentations on best practices and services, how to find an agent, and more. Emerging technology was also prominent, with sessions on virtual reality, and on artificial intelligence,” write Milliot, Albanese, and Roback. The IBPA’s Publishing University, unlike the two book fairs, is all to do with independent publishing–and “approximately 230 independent publishers and self-published authors turned out,” cutting across all demographics and disciplines.  Newbery-winner Kwame Alexander delivered a keynote on his own road to success as a self-publishing author running his own small press.  For the full report from Publisher’s Weekly on these international book festivals, visit the original article here.

“Everybody has a novel in them, so they say,” begins this April 15th article by Guy Kelly for the Telegraph: “Yet even if the idea for a book comes easily, the challenge of having that dormant masterpiece accepted by iron-clad publishing houses has long seemed a Herculean task, even for the most promising manuscripts.”  Kelly goes on to explain how this landscape is slowly but irrevocably shifting under the influence of self-publishing, a process which removes obstacles and allows “anybody to become an entirely self-reliant, published author in a matter of minutes. And if you’re prepared to be shrewd about it, the move could prove extremely lucrative.”  He goes on to paint a portrait of Mark Dawson, a 42-year-old self-publishing author whose books have been downloaded over two million times, and whose sales are in excess of six figures–each year. Dawson, writes Kelly, has now launched something called “The Self-Publishing Formula, a range of courses designed to advise others on how best to monetise their writing in the modern, internet-driven world.”  His journey to success was a long one, giving him plenty of insight into the traditional publishing model which he left in order to pursue his own course.  To follow that entire journey, follow the link.

 

In this April 15th article for the South China Morning Post, contributor CNBC writes that “The e-book business is thriving, despite the competition between digital, print and audible books, according to the boss of an e-reader company.” The “boss” CNBC mentions is Michael Tamblyn, the CEO of Kobo, “which sells e-reader apps and devices, as well as e-books.” And importantly, the market CNBC mentions is the international e-book market, giving us insight into a world much larger and much more diverse than the standard American publishing outlook.  Tamblyn, according to the article, “also discussed the increasing success of self-published books on the market. Last year, 22 per cent of e-books sold in the U.K. were self-published.” 2015 was in many ways a recovery year for the international book market–not just in terms of ebooks, but in terms of overall print and digital sales, traditionally or independently published–after a two-year slump. “Agents and publishers still dominate the market but self-published has become a real, viable channel,” CNBC quotes Tamblyn as saying: “More often than not the customer who’s buying this doesn’t necessarily know they are buying a self-published book. They are so well produced, so well edited, so well designed that they just sit on the shelf with everything else.” The fact is this: self-published books are beginning to lose their stigma, and that’s a very good thing for everyone.  Well, everyone who is invested in making sure authors get their due.  For more of CNBC’s article, you can find the South China Morning News piece here.

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As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Marketing Missteps Episode 4 : Designing your own book cover

Three weeks ago, I began this series to define and explore some of the many important marketing mistakes I’ve made or seen made over my many years of experience in the self-publishing industry.  I say “important” because each of the missteps I’ve listed: Devolving into a self-centered campaigner,  confusing the sales message with the marketing campaign, and waiting till the book is done to start marketing–each of these things can tank your book sales singly and for a long time, and a combination of these mistakes will leave you struggling to recover years in the future.  The worst part is, they’re all incredibly easy to make, and making one or two is no bad reflection on you as a person and writer, but the inevitable consequence of those of us who do know choosing not to share that information.  After all, there are so many hundreds of thousands of blog posts, advice columns, and self-help books out there these days–it seems impossible to filter them all.

That’s why this series is here. These are the Big Ones, the Absolute Disasters, the mistakes you really must work to avoid when possible, and work to minimize if unavoidable. And what’s this week’s misstep, you may very well ask?

Designing your own book cover.

book covers

… or at the very least, designing your own book cover without seeking professional advice.

A book cover is a powerful thing.  It’s the first thing your readers see when they pull books off of the self at their local indie bookstore.  It’s the first thing they see when they Google your name and click on your Amazon author page.  It’s what distinguishes your book, on sight, from every other book on the market–and at the same time, a good cover will clue your readers in on the genre and atmosphere of your book.  It’s one of the most important puzzle pieces in your marketing plan, so crafting a good book cover just isn’t enough.  You need to craft a perfect book cover.

Hiring a graphic designer is worth it.  You’ll hear a lot of waffling on this subject in various corners of the internet, and allowing for the remote possibility that you may be a working graphic designer yourself, perhaps you yourself do have the skill to create something that will knock new readers flat with its beauty and efficacy.  In general, however–and the graphic designers amongst you can affirm this–the best artistic work is done by paid professionals on the clock, working as part of a responsive design team who can provide feedback as the design process is underway.  Graphic designers who have worked in the book industry for years are more than just paid consultants for your book cover: they have been around long enough to know the ins and outs of the big picture, and they are invaluable resources in positioning your book for success in both visual and contextual ways.

The other day, I was browsing the Goodreads giveaway page, and I noticed something.  Every book with a beautiful custom cover that displayed well at the size of a postage stamp had more than a thousand entries–a thousand people vying for copies of that book.  And every book with one of those tacky, generic-looking free template covers?  The numbers fell to somewhere between twenty and forty.  There are of course other mitigating factors (books published by traditional means will have a large-scale marketing campaign funneling more people on to Goodreads in the first place, for example), the trend was noticeable enough to be undeniable.  You want your book to grab people, even in competition with high-powered traditionally published works!

So find yourself a designer, or purchase a package from a hybrid self-publishing company that puts your book in the running for Most Beautiful Book on the Goodreads Giveaway Page.  You want your book to be that book.

 

book cover design


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com. 10:00 AM

From the Archives: A Reader Views Book Awards Retrospective (#2)

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

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[ Originally posted: April 5th, 2016 ]

This week we will be leaping off of the platform we set last week, in which we took a look back in our archives at a number of posts related to the Reader Views Literary Awards.  As of last week, the Reader Views Awards committee had revealed its finalists, and this week they have released the winning titles for the 2015-2016 round to their website.  We will not rehash last week’s post, but we will build upon it:

 

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Last week, I wrote about how the Reader Views Literary Awards are not just for authors, but for readers, too–and this week, with the announcement of not just its finalists but its winners, I can’t help but think how right I was.  (I’m working on humility, too, I promise!)

The award categories are as follows:

  • Children, from toddlers through 5 years of age
  • Children, from 6 to 8 years of age
  • Children, from 8 to 12 years of age
  • Teens, from 12 to 16 years of age
  • Teens, from 16 to 18 years of age
  • Body, Mind, & Spirit
  • Business, Sales & Economics
  • Fantasy
  • Gay, Lesbian & Erotic Novels
  • General Fiction Novels
  • Graphic Novels & Short Stories
  • Health & Fitness
  • Historical Fiction
  • Humor
  • Ebooks
  • Memoir, Autobiography & Biography
  • Mystery, Thriller, Suspense & Horror
  • Poetry
  • Religion
  • Romance
  • Science Fiction
  • Self Help
  • Societal Issues & Spirituality
  • Travel
  • Classics
  • Regional
  • Global

And if that wasn’t enough reading for the awards committee to knock out, there are also fourteen (fourteen!) special individual awards.  If I had to pick five of the books that particularly pique my interest, they would be:

As Executive VP for Outskirts Press, I’m always excited to see so many of our books in the winner’s list.  This year, there are twelve.  (Twelve!)  But really, I’m mostly just honored that my company has attracted people of such talent, and I’m equally excited to pick up the other award winners to get a peek at what great company they keep.  The Reader Views Literary Awards just keep getting better and better, year by year.  Kudos to you, Reader Views!  (I promise to stop fangirling now.  Just for a minute or two.)10:00 AM

Thanks for reading.  If you have any other ideas, I’d love to hear them.  Drop me a line in the comments section below and I’ll respond as quickly as I can.  ♠

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Self-Publishing News: 4.11.2016

This week in the world of self-publishing:

“Tammy Malinowski O’Reilly of Union Dale has loved crime stories since she was 6  years old,” writes Regge Episale for the Independent Weekender––a web-based newsletter that comes out of the Susquehanna County, Pennsylvania area––but her love of solving crimes continued into her adulthood, prompting her to pursue entry into the Pennsylvania State Police Academy. Despite having to leave the Academy to devote more time to other things, her passion for solving crimes stuck with her, and between 1989 to 1991, she published a series of stories in True Detective Magazine under the name “Tammy Mal.” “At the age of 47,” writes Episale, “40 years after she first fell in love with her genre, she self-published her first book, Little Girl Lost: The True Story of the Vandling Murder, a well-researched book about the murder of 9-year-old Mae Barrett in 1945.” And that was only the beginning.  After a number of successful true-crime novels and other works, O’Reilly turned her attention to the 1994 Katrinak murders in Catasauqua:

From more than 10,000 official documents including Pennsylvania State Police (PSP) reports, FBI Files, forensic lab results, and the 6,500-page trial transcript, four years of intensive research, countless interviews with those involved, and hundreds of letters, phone calls and personal visits with Patricia Rorrer, O’Reilly found details that didn’t add up, had never been made public, and that raised serious questions about the case and Patty’s guilt.

Her book, working title Reasonable Doubt, details the original story as presented in the press and the story as found in the files and reports.

Through her research, O’Reilly has been instrumental in getting the Philadelphia Innocence Project to take a closer look at the evidence and has gained the support and cooperation of Appeals Attorney Craig Neely.

How’s that for lasting impact?  While the case in question is still under appeal and therefore details in O’Reilly’s book can not yet be made public, one hopes that Reasonable Doubt will hit bookshelves in the not-so-distant future.  To read more about how this self-publishing author is making a real difference in the world, check out the full article here.

It’s official: self-publishing has reached the glamor market! As Ashley Coleman writes for Essence magazine on April 7th, “there used to be a time when aspiring authors were simply at the mercy of literary agents [… h]owever, with the growth of self-publishing platforms, so many more authors are able to get their work from the pages of their notebooks to the world.”  A self-publishing author herself and friend to other self-publishing authors, Coleman spends the rest of her article combining tips and advice for how to get started with tidbits of encouragement for those still wavering between pursuing indie or traditional modes of publication.  “Although in self-publishing you will have to put a lot of thought into not only creating the work but how to get it out there, the return on the investment may be well worth it,” she writes.  She advocates for outlines, deadlines, discipline, and professional editing.  She also weighs the benefits of designing a book cover or having it designed for you by a paid professional, as well as the pros and cons of Print on Demand (POD) options.  Her closing words hold a life lesson for us all: “Your book can literally go as far as you are ready to take it!”  For the rest of Coleman’s how-to (succeed in self-publishing) article, follow the link.

“It started with a routine procedure,” writes Valerie Bonk for Howard Magazine, syndicated through The Baltimore Sun on April 6th.  Connie Bowman’s path to self-publishing started with a procedure, and with tragedy–the death of her daughter due to a botched catheterization.  She self-published her book Back to Happy, through Amazon’s CreateSpace program, and says that she chose the self-publishing route “over a major publisher like Penguin Random House or HarperCollins to ‘get it done.'”  Another local author, Patty Sroka of Woodbine, chose a similar path after taking her Girl Scout troop on a trip along with a copy of Nora Roberts.  She now publishes under the pen name P.J. O’Dwyer, Bonk reveals. Says Sroka:

Back then, when I would run into authors and they said that they were self-published, I would kind of stick my nose in the air and say, ‘Oh no, I don’t want to be self-published. I want a major publisher.’ But then I realized that it doesn’t mean you have a poorly written book. It could be that publishers don’t have room on their lists that year or they already have reached their quota of books like yours.

But with the success of her Fallon Sisters Trilogy of romantic suspense novels, Sroka was struck by the idea that ought to share what she had learned in a more systematic way.  And so she approached Howard Community College “with an idea for teaching a course to help others in the area navigate the world of self-publishing. She now teaches a series of noncredit classes focusing on writing fiction, self-publishing and marketing fiction,” writes Bonk–and her students are already finding their own ways to success.  For the complete story, including snapshots of where Sroka’s students are now, check out the full article on The Baltimore Sun‘s website.


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As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry.This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Marketing Missteps Episode 3 : Waiting till the book is done to start marketing

Over the last couple of weeks, I’ve been delving into some of the marketing mistakes I’ve made or seen made over my many years of experience in the self-publishing industry as an author who works alongside other authors to bring books to fruition. The first mistake? Devolving into a self-centered campaigner.  And the second?  Confusing the sales message with the marketing campaign.  I’d like to stress that both of these mistakes–in fact, all of the missteps I’ll be unfolding over the course of this blog series–are incredibly easy to make, and have more to do with the vast numbers of authors flocking to indie publishing each year, with little to no experience in marketing to start, and no easy way of filtering through the noise of the countless resources available online.  A blog post like this one is only helpful if it actually cuts some of the clutter, right?

 

Which is why, as we tackle the third most common misstep I see self-publishing authors make in marketing, I am reminding myself of one very important fact: No grandstanding.  Just deliver the facts, with exactly the right amount of necessary context, and shine a little light on the path forward for busy authors with limited time to spend marketing much less researching new marketing strategies.  And with no further ado, I give you:

He Who Waits To Finish–May Never Really Get Started

 

 

waiting

I speak with authors on a regular basis who are just one month–or one week–or one day away from having their book out, but who haven’t yet launched a website.  “I’ll get around to it when the book’s actually ready for people to read,” they often say.  And when’s that?  When it’s already on bookstore shelves but there’s no buzz to sell it?  But the fact of the matter is, if an author waits that long, anything they try to do after the fact will be too little, too late–no matter how much time and effort he or she pours into the attempt.

power blogger

Don’t wait to launch your website, your social media platforms, your blog, and other aspects of your digital strategy.  I want to repeat that: DON’T WAIT for your book to come out before you start marketing in earnest.  Sometimes, a delay can’t be avoided–and I get that, really I do–especially since self-publishing authors are carrying a heavy burden on top of already busy lives.  But in most cases I’ve run across, maybe eight out of ten, the delay is artificial, not practical.  And it’s usually because the author in question underestimated the months and even years it can take to generate traffic on a website.

The instant a website is live, it can be paired with all of your existing online interactions.  If you’re already blogging, fantastic!  If you’re already on Twitter and Tumblr and Pinterest and Facebook and YouTube and Goodreads, great!  Start shepherding your existing followers in the direction of your official website for updates.  Get them used to turning to your website as a resource before your book is out–and that way, they can become advocates for your book even before its publication.  One of the toughest things to do as a book-lover is to recommend a new book without having either the actual book in hand or some easy-to-find website to point new readers to.  But if your website is live, then you leave room for anticipation and that much-desired “buzz” you’ll need to start selling books on the day of your book’s release.  And don’t forget, you are the most undervalued tool in the toolbox.  New readers don’t just fall in love with books; they fall in love with the people who write them, too.  They will (understandably) want to know more about you, and when your next book is coming out, and where they can contact you for media and review inquiries–all of which is made 500% easier if you launch a website … and early.

One more time for those in the back: don’t wait!


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠

KellyABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com. 10:00 AM