From the Archives: “8 Reasons Not to Participate in NanoWriMo”

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

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[ Originally posted: October 17th, 2012 ]

Lately, there is a lot of buzz in the writing community about NanoWriMo. Many writers are gearing up for the challenge, while others are still dragging their feet on signing up. Working with self-publishing authors, I hear many different excuses for why writers decide not to participate in NanoWriMo. Here are the top eight excuses I frequently hear and my response to each of them.

1.) You don’t feel inspired. Inspiration is a classic writing myth. Serious writers don’t wait until they feel inspired to write. They write every day, no matter what. You can create the inspiration to write by changing your daily habits; you shouldn’t wait for inspiration to strike.

2.) You’re scared. This should be a reason to participate, not an excuse not to. Tackling your fears is part of growing as a writer, and it can lead to unbelievable change.

3.) You don’t have any ideas. Everyone has ideas. You just have to take the time to find them. There are plenty of books and websites dedicated to helping writers generate ideas. Even if it seems corny, complete some writing exercises to get your juices flowing. Look for ideas in your everyday world: the newspaper, books, tv shows. Be sure to keep track of all your ideas in a notebook.

4.) It’s holiday season. Sure, November is known for kicking off the holiday season, but that doesn’t mean you have to put your dreams on hold. In fact, writing can be a great way to relieve some holiday stress.

5.) You’re anti-social and hate events. Many writers prefer being left alone when they are working on a book, but there are many benefits to participating in events such as NaNoWriMo. All of the information and support makes your task of writing easier. Plus, you can choose how much you interact with the other writers.

6.) You don’t believe it’s possible to accomplish. There are plenty of writers who don’t think it is possible to write a novel in 30 days, but the truth is the process works for many people. In fact, more than 90 published novels began as NaNoWriMo projects.

7.) You don’t have time. Writers always use this excuse, but the truth is, there is always time, if you make time.

8.) You have too many other responsibilities. We all have responsibilities besides writing, although many of us dream of a life where we have nothing else do except read, write, and drink coffee. The real problem is that many of us don’t know how to ask for help. You don’t have to do everything yourself. Learn to delegate and free up time to pursue your writing dreams.

So, what’s keeping you from participating in NaNoWriMo this year?

– by Kelly Schuknecht

Many things have changed in the years between 2012 and 2016, but one thing that hasn’t changed is … how much I love NaNoWriMo. In fact, this year we’ll be setting aside several blog posts to talk about the event and how you can benefit as an author–even if you don’t buy in to the whole notion of producing an entire novel in a month, or like signing on to yet another institution.

nanowrimo writing

I think what’s special to me about my original post about this matter–all the way back in years of yore, in 2012–and that keeps bringing me back is the problem–every author’s problem, at some point or another–of finding excuses not to write. Here’s what I think of excuses:

They’re telling you something.

I mean, technically they’re telling everybody something. But against the advice of a friend who happens to be a forensic psychologist, I’m going to dip into a little psychoanalysis here and postulate that we make up excuses not to write in order to justify a truth that our bodies and our minds know on some uncommunicable level: we’re not ready. Either we’re burnt out and exhausted from other things, or we haven’t planned as well as we’d like, or maybe we’re suffering from some chronic ailment (known or unknown). And furthermore, I postulate that we can’t be our best selves much less the best writers we can be without first addressing these underlying issues–head on.

So this November, instead of challenging you to see which excuses you’re coming up with not to participate in NaNoWriMo, I challenge you to try and figure out what’s underlying your excuses. Once you know the root causes, you have three options, right?

  • Do nothing, and let sleeping dogs lie (however uneasily) and run the risk of facing writer’s block forever as a result;
  • Deal with them to the fullest extent possible and find a solution that allows you to write; and
  • Manage them in balance with other major ongoing concerns to an extent that allows you some freedom to write.

Understandably, I’m going to lobby for everyone to manage or solve their excuse-inducing-problems because I want all of you to feel unshackled and fully able to write … but I do understand that you have a life outside of writing. We all do. Sometimes that life is going to intrude upon your process as a writer, and that’s okay. It really is. Maybe this is not the year to try and hurry yourself into making NaNoWriMo work. And maybe it is. Either way, we’re here for you at SPA to support you in making the best possible decision to fit your own life and needs. Stay strong!

Thanks for reading.  If you have any other ideas, I’d love to hear them.  Drop me a line in the comments section below and I’ll respond as quickly as I can.  ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Self-Publishing News: 10.17.2016

 

And now for the news!

This week in the world of self-publishing:

The big news, of course, you already know: Indie Author Day 2016 took place just over a week ago, on October 8th. But the reports are still trickling in on how events unfolded at various libraries around the country, so we recommend you hop on by the official IAD2016 website and read up on a few of those and watch archived videos–and we recommend, too, that you get in touch with your local library. Did they play host? If yes, find out all the details! And if no, this is the perfect time to start raising awareness and opening up the conversation about next year’s IAD.

.” And we’ve talked about the democratic nature of self-publishing before on this blog; no doubt we’ll return to the issue again. For Natiello’s full article, follow the link.

This article in Search Engine Journal‘s online edition by Pratik Dholakiya is a study in the timeliness of publishing digital and Internet-related content. (“The pros,” writes Dholakiya, “know which post deserves to see the light of the day and which post needs to be kept on hold until the time is right.”) But it’s also a fascinating glimpse into the world operating behind the one we can see–the structures and mechanics of generating interest in the Internet Age. “If you want to be a great blogger, you also need to be a great decision maker,” writes Dholakiya, demonstrating he can turn a phrase–but he’s at his best when deconstructing some of our assumptions about digital content, including notions of Placement, Niche, Tone, Timing, Newsjacking, and “Evergreen Content,” something I personally hadn’t heard of before his article but I’m very glad I have heard of now. For the full piece, click here.


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As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Ringing in the Holidays!

The trees have shed their colorful fall foliage, the air has grown crisp, the kids are back in school, and you know what that means? The holidays are just right around the corner. This is a time of year to celebrate, not only because it means the return of pumpkin spice lattes and apple crisp, but because it is a time of year devoted to giving thanks, sharing delicious food and thoughtful gifts, and it is a time to gather with and spend time with those we love and cherish.

You can further celebrate this time of year as an author by innovating your marketing strategies, as there are certain advantages to marketing this time of year that aren’t available to you on just any summer day.

With an increased amount of shoppers trying to fill stockings and fill out the base of their Christmas trees, it is imperative that you’ve nailed down who exactly your audience is. Is your book a children’s book? Make sure your book is made available in local toy stores and maybe put some flyers up in local day care centers, libraries, and schools. Also, think of how great your book could be as a stocking stuffer for family members; being generous with your book this time of year could lead to more readers not only within your family, but whoever your family ends up sharing it with as well.

This is also a great time of year for holiday giveaways online. Vamp up your blog with relevant tags, and host your giveaways there! Post on pages relevant to your story–this could be anything from a Facebook page of the state your book takes place in, a Facebook group of readers that your book might appeal to, or maybe even to a Facebook event in your area that fits the theme of your book.

Remember that Christmas stockings are often full of Amazon gift cards; do you have an ebook to offer all these new potential buyers? Going digital means that there were literally be MILLIONS of people who will have access to your book, who never would’ve come across it otherwise. If you already have an ebook version, ask your readers for a priceless holiday gift: a good review online.

We know here at Outskirts Press how busy this time of year is. We know that you’re also out shopping for you families, preparing turkey feasts for your families, carving pumpkins for your porches, etc. etc. Don’t hesitate to treat yourself to the gift of our services that can help you with these marketing tasks that are so important this time of year!

holiday sales marketing

At Outskirts, we have a marketing package that includes a custom press release, an author platform setup through social media, a book trailer with social network distribution, AND you get 5 hours with your own personal marketing elf…I mean, assistant. This is a great way to ensure you don’t miss out on the perks of holiday marketing, but also ensuring that you don’t miss out on the holiday cheer because you’re too busy worrying about marketing your book!

Click here to find out more:
http://outskirtspress.com/book-marketing.html


Thank you for reading!  If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at selfpublishingadvice@gmail.com.  And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com

From the Archives: “Self Publishing for the Eco-Conscious”

Welcome back to our Tuesday segment, where we’ll be revisiting some of our most popular posts from the last few years.  What’s stayed the same?  And what’s changed?  We’ll be updating you on the facts, and taking a new (and hopefully refreshing) angle on a few timeless classics of Self Publishing Advisor.

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[ Originally posted: December 6th, 2011 ]

As our society becomes more concerned with environmental issues such as climate changes, pollution and land use, many authors want to know how they can publish a book that fits their environmental values. These authors want to know about the practices of the companies they publish with as well information about the materials used to print their books. If sustainability and conservation are important to you, here are a few things to consider before publishing your book.

1) Ask About the Ink – Some self-publishing companies use non-toxic ink. This is important for many reasons. For instance, it means…

  • Your book can later be recycled or composted without the fear of toxic ink seeping into the soil.
  • Once recycled, the finished product will not have a grayish-yellow appearance like the recycled papers of the ’90s.
  • The ink in your book will pose no threats to those who come in contact with it. (If your two-year-old child decides to nibble on the pages, he or she is perfectly safe.)

2) Ask About the Paper – Some self-publishing companies will print your book on recycled paper. There are also companies that use certified paper products. For instance, Outskirts Press uses bookblock paper that is Sustainable Forestry Initiative (SFI) Certified and Forest Stewardship Council (FSC) Mixed Credit. These practices are important to prevent deforestation, which causes global warming and species endangerment.

3) Ask About Certifications – It is important to find out about the practices and products used by your self-publishing company. One way businesses prove that they use environmentally conscious practices and products is certifications such as SFI Certified and FSC Mixed Credit. Most companies will be more than willing to share this information with you, so ask your publishing company what certifications they have.

4) Ask About Best Practices – There are plenty of ways individuals and businesses can help the environment. Just a few ideas include energy-efficient appliances, telecommuting and recycling. Ask yourself-publishing company what they do to reduce their carbon footprint. Do they value sustainability and conservation? Do they encourage their staff to share their values by taking small, eco-conscious actions?

When choosing a self-publishing company, it is important to find a company that shares your goals and values. Before committing to aself-publishing company, do your research. Find out about their practices and products. Don’t be afraid to ask questions. An honest company will be more than happy to answer them.

– by Cheri Breeding

eco friendly

If we’ve learned anything in the half decade since Cheri first wrote on our blog about the environmentally friendly potential of self-publishing, it’s that the imperative to do what we can to mitigate the damaging effects of our art has only increased. The world is feeling the effects of what we do, and if we have the opportunity to reduce those effects, we have a moral and ethical responsibility to seize upon that opportunity.

Cheri was right, too, to point self-publishing authors towards the questions of paper, certifications, and best practices. Many companies, traditional and indie alike, preach a message of going green–but few enough actually follow through when the chips are down and it’s time for the serious work of publishing your book. Or worse, they offer their promise of being eco-friendly as a lure to get you to commit, and then only offer green options for a pretty price above and beyond the usual.

These days, most “green” schemes in self-publishing focus on choosing better, more environmentally-conscious materials. They preach the values of recycled papers and nontoxic inks. But the materials your books are made up form just one small slice of the larger publishing picture, and the choices you make are surrounded by a looming bulk of practices that can pose significant environmental threats. It’s a balancing act; wise choices on your end often lead to offenses committed during resource acquisition, printing, manufacturing, transport, assembly, packaging, storage, distribution, warehousing, retailing, and disposal–not by you, of course, but by the company you hire to print and distribute your book.

Think about it: we’re talking about companies that, ultimately, have to look after their shareholders and the bottom line. It is every company’s operational imperative to maximize benefits to shareholders and customers alike in order to maintain a steady flow of business, and to minimize expenses so as to reap the greatest possible profit. This isn’t a bad thing–necessarily. But not every company builds in to its framework the understanding that what’s good for the environment is also good for its financial stakeholders, and what’s bad for the environment is also bad (very, very bad) for its (past, present, and future) customers. Recycled materials costs a lot, relatively speaking. It takes energy to collect and process them into their new form, and sometimes there are chemical hazards created as well. It stands to reason that companies would look to make up for the energy-hungry recycling process by scraping a few extra pennies from their customers … assuming those customers have the money to spend and are none the wiser. But this system sets up a world in which self-publishing authors are actually more likely to choose eco-unfriendly options because those are the ones they can afford.

Not good.

Ultimately, the best thing you can do as a self-publishing author interested in pursuing eco-friendly printing and distribution practices is to talk about it.  Talk about it with your Publishing Consultant and with your friends, family, fans, and fellow authors. See what eco-friendly options are available, and whether or not your chosen self-publishing company is interested in rising to a higher standard. Don’t settle for pat lines and shrugs. Hold your industry accountable! The only way forward is to make these practices accessible and sustainable for everyone. You can be a green champion today!

eco friendly

Thanks for reading.  If you have any other ideas, I’d love to hear them.  Drop me a line in the comments section below and I’ll respond as quickly as I can.  ♠


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.

Self-Publishing News: 10.10.2016

And now for the news!

This week in the world of self-publishing:

If you’ve ever wondered about the peculiar and wonderful niche works that self-publishing makes possible, this article from Tom Seymour for the British Journal of Photography on October 4th might provide an insight. Seymour follows the work of Czech photographer Stanislav Bříza, who self-publishes through a platform called “BFLMPSVZ” (which we’re assuming either stands for something or operates on an Eastern European pronunciation with which we’re not as familiar as we’d like to be). According to Seymour, Bříza uses the edgy possibilities of the indie universe to publish a “chronicle of a joint road trip through America, and through the dark recesses of a relationship ‘that goes beyond the confines of the road,'” here quoting Bříza himself:

The series documents what is very much the liberated youthful dream of discovering the continent itself of America – a photo diary of the pair as they hitchhiked, ate wild mushrooms, slept under the sky, or, when that got too much, gorged on McDonalds or checked into the relative luxury of cheap roadside motels.

But the trip was about H, and her struggle with her body that, at times, felt like it could threaten her very life. “Her problems were crucial for the whole journey, her life and our relationship,” Stanislav says.

The female body has long been an object of the male gaze in print media, but as Bříza notes (through Seymour), going indie offers the chance to break the accepted perspective and offer fresh insights into the sometimes disturbing realities of life. For more of Seymour’s piece on Bříza and H. and the vagaries of their publishing choices, follow the link. (It’s fascinating!)

 

“We all wear masks, whether to seem more corporate in the workplace by covering up tribal tattoos or simply to fit in with friends by pretending to like EDM music that you actually hate,” writes Rebecca Brown in this September 27th article for PopSugar. Brown, who began writing her memoir eight years ago but only reached the point of publication earlier this year, decided to go indie after facing an all-too-familiar routine from the traditional publishing institution: rejection, followed by the cold shoulder. Even after reaching a breaking point with this system, however, Brown wasn’t automatically drawn to self-publishing. She admits: “Self-publishing felt like a huge failure.” But she grew past this knee-jerk reaction to disappointment to reach a more comprehensive revelation: “My end goal was to share my work with the world — or some minuscule fraction of the world — and while Simon & Schuster would have been an incredible resource to help usher the project through, I didn’t have to have them. If my goal was really just to publish a book, I had the resources to do it.”

And so do you! For the rest of Brown’s excellent piece, including insight into dealing with the most common fears associated with going indie, access the original article here.


spa-news

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Monday to find out the hottest news. If you have other big news to share, please comment below.


Kelly

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executive Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog, kellyschuknecht.com.