The trees have shed their colorful fall foliage, the air has grown crisp, the kids are back in school, and you know what that means? The holidays are just right around the corner. This is a time of year to celebrate, not only because it means the return of pumpkin spice lattes and apple crisp, but because it is a time of year devoted to giving thanks, sharing delicious food and thoughtful gifts, and it is a time to gather with and spend time with those we love and cherish.
You can further celebrate this time of year as an author by innovating your marketing strategies, as there are certain advantages to marketing this time of year that aren’t available to you on just any summer day.
With an increased amount of shoppers trying to fill stockings and fill out the base of their Christmas trees, it is imperative that you’ve nailed down who exactly your audience is. Is your book a children’s book? Make sure your book is made available in local toy stores and maybe put some flyers up in local day care centers, libraries, and schools. Also, think of how great your book could be as a stocking stuffer for family members; being generous with your book this time of year could lead to more readers not only within your family, but whoever your family ends up sharing it with as well.
This is also a great time of year for holiday giveaways online. Vamp up your blog with relevant tags, and host your giveaways there! Post on pages relevant to your story–this could be anything from a Facebook page of the state your book takes place in, a Facebook group of readers that your book might appeal to, or maybe even to a Facebook event in your area that fits the theme of your book.
Remember that Christmas stockings are often full of Amazon gift cards; do you have an ebook to offer all these new potential buyers? Going digital means that there were literally be MILLIONS of people who will have access to your book, who never would’ve come across it otherwise. If you already have an ebook version, ask your readers for a priceless holiday gift: a good review online.
We know here at Outskirts Press how busy this time of year is. We know that you’re also out shopping for you families, preparing turkey feasts for your families, carving pumpkins for your porches, etc. etc. Don’t hesitate to treat yourself to the gift of our services that can help you with these marketing tasks that are so important this time of year!
At Outskirts, we have a marketing package that includes a custom press release, an author platform setup through social media, a book trailer with social network distribution, AND you get 5 hours with your own personal marketing elf…I mean, assistant. This is a great way to ensure you don’t miss out on the perks of holiday marketing, but also ensuring that you don’t miss out on the holiday cheer because you’re too busy worrying about marketing your book!
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Thank you for reading! If you have any questions, comments, suggestions, or contributions, please use the comment field below or drop us a line at firstname.lastname@example.org. And remember to check back each Wednesday for your weekly dose of marketing musings from one indie, hybrid, and self-published author to another. ♠